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Please Review My New Website

 
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Old 01-18-2015, 03:35 PM   #21
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Re: Please Review My New Website


Quote:
Originally Posted by Texas Wax View Post
Architects' desired audience is WAYYYYYYYY different than a customer who is looking for one day floor refinishing.

That goes without saying... of course every business will be different and require different approaches.

The biggest problem with the OP's site is that I need to scroll down much too far. Any web designer should know that you need to keep your pages short, no scrolling through busy confusing information..

Take a look at this site. I searched "New york city hardwood floor finishing" http://nywflooring.com/


it's a lot simpler yet you know exactly what this business is and does. nothing fancy and if you want to know more and it has your attention you have the option of clicking the buttons to go further.
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Old 01-18-2015, 07:01 PM   #22
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Re: Please Review My New Website


I noticed how several of you mentioned load times, on your devices.

Correct me if I am wrong: "Nobody" makes major purchase based on surfing on their smart phone. If they are going to do any real research, they are going on their office computer, or something more substantial.
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Old 01-18-2015, 07:07 PM   #23
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Re: Please Review My New Website


Quote:
Originally Posted by Mr Knucklehead View Post
That goes without saying... of course every business will be different and require different approaches.

The biggest problem with the OP's site is that I need to scroll down much too far. Any web designer should know that you need to keep your pages short, no scrolling through busy confusing information..

Take a look at this site. I searched "New york city hardwood floor finishing" http://nywflooring.com/


it's a lot simpler yet you know exactly what this business is and does. nothing fancy and if you want to know more and it has your attention you have the option of clicking the buttons to go further.
I did like that page. easy on the eyes. Quick to find, easy to navigate, I liked how they divided up the mufacturers with whom they deal. Perfect example of less is more
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Old 01-18-2015, 07:20 PM   #24
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Re: Please Review My New Website


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Originally Posted by flashheatingand View Post
Correct me if I am wrong: "Nobody" makes major purchase based on surfing on their smart phone. If they are going to do any real research, they are going on their office computer, or something more substantial.

I think that might be a dangerous assumption to make, especially as time goes on. I do quite a bit of research on my phone, including for big tool purchases. I bought my truck after researching it and the dealer on my phone. And I'm currently looking for an old house to buy and renovate, almost exclusively from my phone.
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Old 01-19-2015, 04:08 AM   #25
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Re: Please Review My New Website


Quote:
Originally Posted by flashheatingand View Post
I noticed how several of you mentioned load times, on your devices.

Correct me if I am wrong: "Nobody" makes major purchase based on surfing on their smart phone. If they are going to do any real research, they are going on their office computer, or something more substantial.
Consider yourself corrected.

More and more people are moving to smart phones and away from personal computers. People area on their phones far more than computers.
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Old 01-19-2015, 08:26 AM   #26
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Re: Please Review My New Website


Quote:
Originally Posted by Mr Knucklehead View Post
That goes without saying... of course every business will be different and require different approaches.

The biggest problem with the OP's site is that I need to scroll down much too far. Any web designer should know that you need to keep your pages short, no scrolling through busy confusing information..

Take a look at this site. I searched "New york city hardwood floor finishing" http://nywflooring.com/


it's a lot simpler yet you know exactly what this business is and does. nothing fancy and if you want to know more and it has your attention you have the option of clicking the buttons to go further.
Still a few grammatical and content errors, and all I read was the home page.

Last edited by Johnny_5; 01-19-2015 at 08:29 AM.
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Old 01-19-2015, 08:33 AM   #27
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Re: Please Review My New Website


Quote:
Originally Posted by flashheatingand View Post
I noticed how several of you mentioned load times, on your devices.

Correct me if I am wrong: "Nobody" makes major purchase based on surfing on their smart phone. If they are going to do any real research, they are going on their office computer, or something more substantial.
I would partially agree, but I still use an iPhone 3, so I haven't upgraded to the new giant screen phablets. I do, however, use my iPad much more than my desktop. I can't see chit on my phone, so all I do is call and text on it.
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Old 01-19-2015, 10:41 AM   #28
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Re: Please Review My New Website


Nice. I'd be proud.
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Old 01-19-2015, 11:07 AM   #29
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Re: Please Review My New Website


Quote:
Originally Posted by Mr Knucklehead View Post
That goes without saying... of course every business will be different and require different approaches.
OP's web presence is quite suitable for his market niche. One day floor refinishing is about volume, by it's very nature. Most everything about his page stands out in a good focused way.

Quote:

The biggest problem with the OP's site is that I need to scroll down much too far. Any web designer should know that you need to keep your pages short, no scrolling through busy confusing information..
Keeping it short is kind of like totally late 90's growing out of the original pure text intent of the web. Total short sighted GEEK fail in the end. The true reality is advertising based. Grab your customers attention in the first 30 seconds or less, in a visually compelling way. Covey what you do, how it's relevant to customer (set yourself apart), how you do it and how to contact in the initial visual view. OP's site does that without question, imho.

Quote:

Take a look at this site. I searched "New york city hardwood floor finishing" http://nywflooring.com/


it's a lot simpler yet you know exactly what this business is and does. nothing fancy and if you want to know more and it has your attention you have the option of clicking the buttons to go further.
It's far from simpler based on my comment above. Primarily the marketing goal is quite different. The Op's focused marketing of a single service within a trade is what works with his site. The graphics, web page layout and simple sales pitch puts everything truly relevant to his ideal client on the first page. No extra searching, no confusing drop downs and terminology for those unacquainted with flooring.

His web designer, graphics people and marketing approach have resulted in a page that looks great, rapidly gets the key points out front of the perspective client and flows well. Both on a monitor and mobile device keeping the flavor and using the same visual content for all devices. Yes you have to scroll. However the layouts across devices work such that if you want more info it's visually waiting at the bottom of the screen. The flow like a good sales pitch flows from relevant topic to next relevant topic fluidly.

Unlike most of us, the OP is not trying to sell multiple services on a single page/site as a marketing focus. We use our web pages as brochures with many pages that fit many possible clients and situations. Hoping the round peg client can find the round hole page in a sea of drop down menus.

Coveting the simple beauty of Lawn Darts site/program and feeling a bit insecure about the complexity of mine... or at a minimum the lack of marketing focus. Probably why this thread and knuckle heads comments caught my attention and responses.

Last edited by Texas Wax; 01-19-2015 at 11:10 AM.
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Old 01-20-2015, 12:30 AM   #30
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Re: Please Review My New Website


Hey Lawndart, what do you guys actually do in your one day?
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Old 01-21-2015, 12:19 PM   #31
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Re: Please Review My New Website


Carl is the man, designs great stuff

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