New Coffee Mug Campaign - Marketing & Sales - Contractor Talk

New Coffee Mug Campaign

 
Thread Tools Search this Thread Display Modes
Old 04-11-2009, 10:27 AM   #1
Pro
 
pcplumber's Avatar
 
Trade: Eight Specialty Trades
Join Date: Oct 2008
Location: Los Angeles
Posts: 2,247
Rewards Points: 1,350

New Coffee Mug Campaign


We are currently purchasing 40,000 11 ounce coffee mugs from China for about 25 cents to 30 cents each. That is only about $12,000 + shipping $1,000 and all we need is one or two jobs to pay for the mugs, but I believe this is going to be one of the best campaigns ever because people keep the cups for many years. I have coffee cups from businesses that are over 20 years old and we use them in our office every day.

Our goal is to hand-deliver about 300,000 cups within the next year so every home has at least one. From doing our last 4 weeks of door-to-door canvassing we learned that every homeowner is familiar with our company and every home confirms that they received our 5 x 7 magnet calendars, ink pens, and brochures for many years.

When we deliver the cups we will put an ink pen inside each cup and a brochure.

.

Last edited by pcplumber; 04-11-2009 at 10:57 AM.
pcplumber is offline  

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ContractorTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

   

Advertisement

 

Old 04-11-2009, 11:11 AM   #2
The Duke
 
Kent Whitten's Avatar
 
Trade: Cabinet Maker
Join Date: Mar 2006
Location: Portland, Maine
Posts: 14,746
Rewards Points: 2,040

Re: New Coffee Mug Campaign



Advertisement

__________________
If you correct your mind, the rest of your life will fall into place ~Lao Tzu

SalmonFallsCabinetry.com

Salmon Falls Cabinetry on Facebook
Kent Whitten is offline  
Old 04-11-2009, 11:20 AM   #3
 
SelfContract's Avatar
 
Join Date: Dec 2007
Posts: 1,362
Rewards Points: 500
Thumbs up

Re: New Coffee Mug Campaign


Haha, I like that emoticon, cool framerman.
SelfContract is offline  
Sponsored Links
Advertisement
 
Old 04-11-2009, 12:04 PM   #4
 
CF Construction's Avatar
 
Join Date: Nov 2008
Posts: 162
Rewards Points: 150

Re: New Coffee Mug Campaign


.....seems a little over abundant to me, especially since you've already drilled your company into the minds of these people. I guess it all depends on the demographic because I know out here in Miami, the possibility of you being called through a "coffee mug ad" is slim to none.
CF Construction is offline  
Old 04-11-2009, 12:37 PM   #5
Multi-tradesman defender
 
Handymanservice's Avatar
 
Trade: Handyman
Join Date: Mar 2009
Location: Tracy, CA
Posts: 390
Rewards Points: 250

Re: New Coffee Mug Campaign


You are not trying to get somebody to call you because of the mug, you want them subconsciously being Marketed to so your name is top of mind, when they need something.

Have you ever bought anything , just because you saw an "ad"? Usually, you are looking for something, see an ad, that starts you researching and may turn into a sale for the ad or its competition.

WOW coffee with Silvertree probably wont get him a job, but people love free stuff. And they remember how they got it.

Good luck with the mugs. No lead in them, right? What kind of liability would that bring?
__________________
"You can shear a sheep every year, but you can only skin him once!" Remember that when dealing with your customers and pricing.

http://www.yourhandymansite.com

Last edited by Handymanservice; 04-11-2009 at 12:38 PM. Reason: Spelling
Handymanservice is offline  
Old 04-11-2009, 12:58 PM   #6
 
CF Construction's Avatar
 
Join Date: Nov 2008
Posts: 162
Rewards Points: 150

Re: New Coffee Mug Campaign


Marketing equates to advertising, no matter how you look at it.


Personally speaking, I just think it's over the top to do it, especially since he has branded his name out in his community. I wouldn't take this approach, but I'd definitely look into other marketing options, one being building a much firmer online presence, especially within local searches. I'm not downing him for the choice, but it's definitely not something I would be doing, but to each his own.
CF Construction is offline  
Old 04-11-2009, 01:40 PM   #7
Member
 
WindowBiz's Avatar
 
Trade: Replacement Windows
Join Date: Dec 2008
Posts: 68
Rewards Points: 75

Re: New Coffee Mug Campaign


I use the plastic mugs everyday...have around 5 or so. off hand I couldn't tell you one of the names on them...to me you just wasted $13,000
Hopefully you do get a job or two to pay for them...
WindowBiz is offline  
Old 04-11-2009, 01:41 PM   #8
Non-conformist
 
cbscreative's Avatar
 
Trade: Builder of businesses
Join Date: Dec 2008
Location: Michigan
Posts: 1,581
Rewards Points: 1,224

Re: New Coffee Mug Campaign


Quote:
Originally Posted by CF Construction View Post
Marketing equates to advertising, no matter how you look at it.
Chances are, you probably didn't mean this the way it sounds, but since this is a common misconception, I will be forced to disagree.

I prefer to explain marketing by defining it at its simplest level. When you get past all the complexities of marketing, it's really just getting inside the minds of your customer and persuading them to buy from you. Branding, reach, advertising, and research are some parts of marketing, but none of these are marketing by themselves.

Advertising only serves to get your message out, and without good marketing, the message will be mostly ignored no matter how much advertising you do, or where you advertise.

If I can illustrate this one step further, let me outline an observation I see quite a bit. For some, they say phone book advertising works well while others say it doesn't. Some do very well with a web site while others don't. Almost any form of advertising can be either successful or useless. It's the marketing behind it that makes the difference.

As for the coffee mug method, it's advertising. It has a touch of branding, and reinforces the reach for everyone who receives one. The only real marketing is talking directly with potential customers when they are hand delivered. Every delivery offers the potential to get to know the customer and what is important for them. It's an opportunity to get inside their mind. Personally, I think pcplumber is thinking like a business person should.
__________________
Steve Chittenden
cbscreative is offline  
Old 04-12-2009, 02:04 AM   #9
Pro
 
karunnt's Avatar
 
Trade: Contractor hosting
Join Date: Aug 2008
Location: Vancouver, BC
Posts: 401
Rewards Points: 250

Re: New Coffee Mug Campaign


Quote:
Originally Posted by pcplumber View Post
We are currently purchasing 40,000 11 ounce coffee mugs from China for about 25 cents to 30 cents each.
I love this idea.

But I wonder how you are going to 'hand deliver' them. Usually people are not at home during the day.

You will have to revisit neighborhood multiple times to fully cover or you will have to do this on the weekends.

If you can't do the homes you can put them in businesses. Most people work downtown in office towers and commute to the suburbs. It would not take long to drop off 10 mugs to each office in a large tower.
karunnt is offline  
Old 04-12-2009, 05:37 PM   #10
Pro
 
pcplumber's Avatar
 
Trade: Eight Specialty Trades
Join Date: Oct 2008
Location: Los Angeles
Posts: 2,247
Rewards Points: 1,350

Re: New Coffee Mug Campaign


Quote:
Originally Posted by karunnt View Post
I love this idea.

But I wonder how you are going to 'hand deliver' them. Usually people are not at home during the day.

You will have to revisit neighborhood multiple times to fully cover or you will have to do this on the weekends.

If you can't do the homes you can put them in businesses. Most people work downtown in office towers and commute to the suburbs. It would not take long to drop off 10 mugs to each office in a large tower.
I have 12 people who are currently hand-delivering flyers. We will just leave the mugs on porches with an ink pen and a brochure.
pcplumber is offline  
Old 04-12-2009, 06:03 PM   #11
Preserving the Past
 
Jason Whipple's Avatar
 
Trade: Restoration & Historic Preservation
Join Date: Dec 2007
Location: Cincinnati, Ohio
Posts: 3,571
Rewards Points: 2,060

Re: New Coffee Mug Campaign


you must have a huge market, doesn't work that way in my neck of the woods.
__________________
Jason E Whipple, General Manager
Historic House Restoration, Cincinnati, Ohio
Facebook | Twitter
Jason Whipple is offline  
Old 04-12-2009, 07:30 PM   #12
Remodeler Extraordinare
 
A.W.Davis's Avatar
 
Trade: General Contractor
Join Date: Oct 2006
Location: Bay Area California
Posts: 820
Rewards Points: 510

Re: New Coffee Mug Campaign


So being these mugs are from China, will you be dispursing 40,000 lead laden mugs to unsuspecting people.
__________________
A.W. Davis Construction Co.
http://www.awdavisremodel.com/
Your friendly remodeling contractor
A.W.Davis is offline  
Old 04-12-2009, 07:41 PM   #13
Certified Remodeler
 
silvertree's Avatar
 
Trade: Kitchen bath remodeler
Join Date: Jul 2007
Location: North Oaks,MN
Posts: 3,207
Rewards Points: 2,000

Re: New Coffee Mug Campaign


Good for you, is there an option to buy American mugs?

On my coffee giveaway, I give it when visiting, it just says WoW.
Nothing else.

Now my friend John (Cape Cod Bath) says I should do this at my next event.
Have a clam meal sent from Cape Cod for my raffle. I like that!

Last month I raffled a coffee pot with WoW coffee, but it was dumb because the show people got the credit and all I got to do was slip a business card into the coffee maker box, and I stapled one to the coffee bag.

Giving coffee is marketing, giving a calendar or mug is advertising. You have to do both.

Ever get a Social disease?
The person who gave you that, were they marketing or advertising?
silvertree is offline  
Old 04-12-2009, 08:11 PM   #14
Pro
 
fez-head's Avatar
 
Trade: Contractor/ Business Owner/ Entrepreneur
Join Date: Mar 2005
Posts: 960
Rewards Points: 506

Re: New Coffee Mug Campaign


Pens, mugs, cheap lunch boxes, paper weights, coolie cups, key chains, etc... are all a waste of money and overdone IMHO.

On the other hand a good quality screen printed or embroidered t-shirt, polo shirt, cap or jacket have always done VERY well for us and folks are always asking if we have anymore to give away. Sponsoring a softball team also worked very well.
fez-head is offline  
Old 04-12-2009, 10:07 PM   #15
Pro
 
pcplumber's Avatar
 
Trade: Eight Specialty Trades
Join Date: Oct 2008
Location: Los Angeles
Posts: 2,247
Rewards Points: 1,350

Re: New Coffee Mug Campaign


Quote:
Originally Posted by silvertree View Post
Good for you, is there an option to buy American mugs?

On my coffee giveaway, I give it when visiting, it just says WoW.
Nothing else.

Now my friend John (Cape Cod Bath) says I should do this at my next event.
Have a clam meal sent from Cape Cod for my raffle. I like that!

Last month I raffled a coffee pot with WoW coffee, but it was dumb because the show people got the credit and all I got to do was slip a business card into the coffee maker box, and I stapled one to the coffee bag.

Giving coffee is marketing, giving a calendar or mug is advertising. You have to do both.

Ever get a Social disease?
The person who gave you that, were they marketing or advertising?
I read the negatives, but many contractors think about their personal dislikes. I don't like salesmen knocking on my door, but our knocking on doors has made us some money. It works! Many people don't drink coffee, and they may put the cup on their shelf until someone visits and wants a cup of coffee. I vision 300,000 homes that have my coffee mug for many years, even if they don't use the cup. Many relatives and even other contractors are going to see these cups. I see many neighbors telling each other that they also received a cup, and I see many relatives in different cities receiving and talking about the cups.

You would be very surprised to know how many businesses we go to and people are using our ink pens even though we did not deliver the pens directly to them.

Key chains are too small, they can cost as much as a coffee mug, they always break, and many people already have an abundance of key chains. I did coffee mugs about 30 years ago and they were very successful, but I did only a few hundred. Shirts are too expensive and they are more difficult to give to customers. Most of my customers are over 55 and don't wear tee shirts.

One advertising campaign we did that was very successful in the 1970's was we gave a Mr. Coffee Maker with every estimate for a copper repipe. That was when the repipe business was super hot and people were getting estimates. Today, there are less people getting estimates because most of the repipes are completed. I think! But, I don't know if they would work again for something else.

I give flavored coffee to some of the customers we do large jobs for. We buy 50 to 100 pounds of flavored coffee at a wholesales called Gavino (Gavina???) for about $4.75 per pound. We usually get decaffinated and people love the coffee. I bought a used $900 coffee grinder on Ebay for $300 and it is beautiful, but Gavina will grind the coffee, if preferred.
pcplumber is offline  
Old 04-12-2009, 10:42 PM   #16
Certified Remodeler
 
silvertree's Avatar
 
Trade: Kitchen bath remodeler
Join Date: Jul 2007
Location: North Oaks,MN
Posts: 3,207
Rewards Points: 2,000

Re: New Coffee Mug Campaign


No PC, no negative. I like mugs myself and my favorite mug is my Menards mug, the handle is shaped like a nail.

You do what works best, and you got a plan.

Now when I give out coffee its coffee I roasted and that's the point I make.
Here Mr PC, have a bag of coffee roasted by Silvertree, you won't ever have coffee this good again unless you roast it yourself.
I'm not giving coffee, I'm giving a quality gift, most people have never had this. Also I'm only giving it on a visit, your gonna give everyone a mug, so your advertising, I'm marketing.
I'm going for being different, your going as the plumber everyone should call.
Both things are good in my opinion.
silvertree is offline  
Old 04-12-2009, 11:07 PM   #17
Multi-tradesman defender
 
Handymanservice's Avatar
 
Trade: Handyman
Join Date: Mar 2009
Location: Tracy, CA
Posts: 390
Rewards Points: 250

Re: New Coffee Mug Campaign


"your gonna give everyone a mug, so your advertising, I'm marketing."

When I look at it like that, I actually see the difference of the advertising/marketing. I know we all have different markets and we all have different thoughts, what works one place may not work in another.

This is the beauty of this place, people can say "hey, this worked for me!", and you can decide to try it or not to.
__________________
"You can shear a sheep every year, but you can only skin him once!" Remember that when dealing with your customers and pricing.

http://www.yourhandymansite.com
Handymanservice is offline  
Old 04-13-2009, 06:50 AM   #18
Pro
 
fez-head's Avatar
 
Trade: Contractor/ Business Owner/ Entrepreneur
Join Date: Mar 2005
Posts: 960
Rewards Points: 506

Re: New Coffee Mug Campaign


Quote:
Originally Posted by silvertree View Post
Now when I give out coffee its coffee I roasted and that's the point I make. Here Mr PC, have a bag of coffee roasted by Silvertree, you won't ever have coffee this good again unless you roast it yourself.
Thats pretty cool Paul - I have never known anyone that roasted their own coffee We thought that we were pretty high tech bringing back Blue Mountain beans from Jamaica and grinding them - but now I'll have to step it up a notch

Advertisement

fez-head is offline  


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
My First Coffee Table Magnettica Carpentry Picture Post 22 04-15-2009 07:58 PM
Guerilla Craigslist Legitimacy in Contracting Campaign Update No. 1 Aggie67 General Discussion 19 12-15-2008 03:31 AM
Optimizing my Google Adwords campaign MelnykRMO Marketing & Sales 26 10-16-2008 05:50 AM
The Coffee News carlsore Marketing & Sales 3 05-14-2008 10:45 AM
one day at coffee time.... Mrmac204 Off Topic (Non Trade) 2 05-31-2007 12:52 AM

Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for
PROFESSIONAL CONTRACTORS ONLY!

At DrywallTalk.com we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created www.DIYChatroom.com DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?