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Market Positioning And Market Profiling

 
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Old 08-05-2019, 06:28 AM   #1
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Market Positioning And Market Profiling


Market Positioning Definition
What is market position? In marketing and business strategy, market position refers to the consumer’s perception of a brand or product in relation to competing brands or products. Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

4. Develop a positioning strategy
Through the preceding steps, you should achieve an understanding of what your company is, how your company is different from competitors, the conditions of the marketplace, opportunities in the marketplace, and how your company can position itself.

What is a Market Profile?
A market profile is a set of attributes relating to a target population, and in business, a target group of buyers. These characteristics typically include demographic factors such as income, geographic factors such as region, and psychographic factors such as values.
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Do you think about this. Those two are expression from business education. It look about right. Play at yours strength to advertise yourself to people who has some money. For example I give up at cabinetmaking and roofing and siding I didn't even try, giving price in it and difficulty in work. I'm good in framing that involve math and trim. Market to customers that I can see have money somewhere come from. But it can not be house flipping that money come from. At other hand experienced landlords, architects and similar is ok.
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Old 08-05-2019, 06:39 AM   #2
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Re: Market Positioning And Market Profiling


Critique your identity against competitors
Compare and contrast the differences between your own messaging strategy across all types of communication channels and those of your competitors to outline gaps and opportunities to exploit within your new messaging. Determine what you’re good at and where your weaknesses lie in contrast with the competition. It’s best to focus on your strengths and how those talents can fill gaps in the market left by competitors.
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I recently learn that an guy that I worked for quit framing and work for government now. He was a excellent framer and we worked hard, a dose of us, for him. He didn't make in construction again. So there is something else in this business beside knowledge and hard work. One of my favorite theory is theory of hands. I want to see minimum hands between me and money. Second theory is that I like to see that customer has a good job and that he is NOT in construction business for profit, unless as I post above he made it and is successful in construction for decades. It seem to me navigating market is half of job and technical side is only second half. And who has employees need know deal with it to.

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Old 08-05-2019, 07:19 AM   #3
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Re: Market Positioning And Market Profiling


So it explain to me an old mystery that I scratch my head about for decades. For example I know a women that is realtor and she own 8 houses that she rent. She is stupid like a rock for technical things. Again she made it. At another hand there is that guy who is, beside be an excellent framer, USA paratrooper and did fight in Falujjah etc.. That assume he has some serious support from government etc.. He didn't make it in construction. Probably he made more in construction than me but not even close like above mentioned rock.

So from now on if you didn't make it even be very good carpenter, sheetrocker, painter etc just blame at yours market stupidity. Beside technical world of business there is market world to and it is huge.

Last edited by tipitop; 08-05-2019 at 07:30 AM.
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Old 08-05-2019, 07:38 AM   #4
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Re: Market Positioning And Market Profiling


Appearing to be "stupid like rock" can be a clever strategy.
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Old 08-05-2019, 10:35 AM   #5
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Re: Market Positioning And Market Profiling


Quote:
Originally Posted by MarkJames View Post
Appearing to be "stupid like rock" can be a clever strategy.
I've seen stupid rocks get people to negotiate against themselves. Sometimes there is an art to being stupid.

Last edited by hdavis; 08-05-2019 at 12:27 PM.
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Old 08-05-2019, 04:19 PM   #6
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Re: Market Positioning And Market Profiling


Rocks were here long before us and will be here long after us. How stupid can they be?
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Old 10-01-2019, 05:05 AM   #7
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Re: Market Positioning And Market Profiling


Definitely good starting points for marketing any business. People are just all into social media ads whatever these days without even pinpointing their target market. Well, I guess facebook can do that for them, huh? Well, I'm curious about the emergence (or re-emergence, I should say) of SMS marketing that probably aims to bring back like a "more personal" approach to marketing. Anybody trying this now? Reading the legal stuff surrounding it (here) because of course, you don't just text people to promote your business. But I think for tight-knit communities it could really work.
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Old 10-01-2019, 03:45 PM   #8
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Re: Market Positioning And Market Profiling


You really gotta "walk the walk", and "talk the talk". Most of us are pretty good at one, and so-so at the other. I have been a very good carpenter for many years. I walk the walk. As for the talking part, that does not come naturally for me. I have worked very hard in the last decade to present my business well. I am getting there, but it does take a while.
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Old 10-06-2019, 09:38 AM   #9
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Re: Market Positioning And Market Profiling


Quote:
Originally Posted by tipitop View Post
What is Market Position?
What is a Market Profile?
Do you think about this?
Your points are valid, but unfortunately most really will not give it that much thought, especially when getting a new website, setting up their social environments, etc.

Traditionally people look to get a new website as fast as possible and as inexpensive as possible. Many times that may even do the trick to help with the marketing since most of the industry is so reactive with marketing.

Knowing the local competition is also helpful in figuring out how deep one needs to go with the planning of the above. Sometimes people can do really well without a real strategy, and other times one needs to turn it up a notch with planning if the competitors are simply that far ahead.

I live with those questions as part of what I do, but sometimes people do not care, and other times they need to care a lot.

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