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Looking For A Sales Generating Service That Really Works

 
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Old 12-07-2012, 06:19 PM   #21
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Re: Looking For A Sales Generating Service That Really Works


Quote:
Originally Posted by CSB View Post
Not exactly. Obviously the age of the domain does play some factor because there is a propensity for people to churn and burn sites for profit, therefore the algorithm is going to give more authority to an older domain, vis-a-vis. It's really not that big of an issue though; an optimized site that's been aged for a few months is going to compete with any older site.

Quality content and links are of way, way greater importance than the age of your domain.
Which is why only the owner of the business can do himself, once given access, and not some 80.00 hr dude who at best can summarize and try to add content.
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Old 12-07-2012, 06:43 PM   #22
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Re: Looking For A Sales Generating Service That Really Works


Quote:
Originally Posted by Bunited2 View Post
You're actually making CBS' case, why he is
an SEO if it were only age that ranked, he may
as well go into the culinary trades.

Now (since Google Panda):

Quality Content
Other Factors
Other Factors
Seniority
Other factors
Other Factors
.
.
Cross Linking

Sorry, links are not as valuable as they
once were.
Who said anything about crosslinking?
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Old 12-07-2012, 07:07 PM   #23
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Re: Looking For A Sales Generating Service That Really Works


Quote:
Originally Posted by CSB View Post
Who said anything about crosslinking?
You referred to 'links' I said 'cross links', there is
and isn't any difference. I only stated cross links
because that is what Google had made as a low
priority as far as page ranking.

A 'link' is 1/2 a 'cross link'.
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Old 12-07-2012, 07:27 PM   #24
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Re: Looking For A Sales Generating Service That Really Works


Google Panda Addressed this last year:

It seems logical to cross-link all the websites you own to spread the traffic across the website network and maximize the return on your traffic. However this can look spammy to search engine bots and it can result in links being devalued or worse result in severe drop in search engine rankings.
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Old 12-09-2012, 10:19 PM   #25
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Re: Looking For A Sales Generating Service That Really Works


SEO (Google) is a lot like a woman, once you figure her out the game changes and your scrambling to find a way to make her happy again.
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Old 12-09-2012, 10:22 PM   #26
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Re: Looking For A Sales Generating Service That Really Works


Quote:
Originally Posted by BrandConst View Post
SEO (Google) is a lot like a woman, once you figure her out the game changes and your scrambling to find a way to make her happy again.
Then eventually throw up your arms and say
'screw it' I'm going to the bar.
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Old 12-10-2012, 02:10 PM   #27
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Re: Looking For A Sales Generating Service That Really Works


Quote:
Originally Posted by killerdecks View Post
Which is why only the owner of the business can do himself, once given access, and not some 80.00 hr dude who at best can summarize and try to add content.
Only? That comment seems to imply that the owner is inherently qualified to write content. It also implies that a hired writer isn't.

If we disagree, it won't be the first time, will it?

In reality, I would offer an observation that the owner is rarely the best qualified. The reason is simple, but even though simple, it is usually missed because the vast majority of business owners will agree with you and disagree with me (I'm perfectly okay with that). The very thing that is a strength to run your business easily becomes your weakness in marketing.

Here's the challenge that every business owner faces. Out of necessity you are deeply committed to your business. You study and practice to be good at it. You research the products you use. You seek to provide some reason your customer should choose you and not your competitor. As a result, no one is invested to the degree you are. The problem? No one else cares. You are on the inside and it's much more difficult, perhaps impossible, to see things from the outside perspective.

I've probably seen more contractor sites than almost anyone else here except maybe other service providers. As a result, I identify with the sheer frustration of the average HO looking for a contractor. I can tell you without hesitation that VERY FEW contractor sites have been given a HO use test. If they were, their owners would be truly surprised by what they learn. The vast majority of sites are talking to themselves or other contractors, not us "dumb HO's" who aren't familiar with the things you guys deal with every day. You won't be able to screen these problems either. You're too familiar with your business to see things from my less informed perspective.

If you want to do an interesting experiment, just visit 10 or 20 contractor sites and read a few pages from each. You'll begin to see patterns of sameness. Buzzwords like quality (with their top, high, finest, utmost, and other adjectives), value, and my personal favorite, premier contractor, are so overused that they lose their meaning. Now imagine the average HO glazing over after seeing all this sameness when visiting 3-6 web sites.

I'm not unaware of the fact that I've just described the sites of most members here which won't win me any popularity, but I'm only telling you what all those lost visitors won't. As painful as it is, I'm doing you a favor if it motivates you to be different.

This is getting to be a long post, but there is one other point I need to make because self written content is plagued with another common error. I completely understand your frustration that causes this error, but your target audience will not always be so forgiving. What you intend to be helpful to your readers all too often is more of a rant than it is informational. You are surprisingly unlikely to notice it, but your readers will. If it comes off as a rant, you greatly diminish the effectiveness.

When I get submissions from clients which I edit for publishing, I would say the #1 issue I find that needs attention is filing away those rough edges to transform what would otherwise come off as venting jabs, and keeping the focus on providing valuable information. It isn't just contractors who are prone to this either. Every business person has these unavoidable sources of irritation, and without proper attention, they will show through without someone keeping you in check. You may get favorable response in spite of ranting, but you will always do better without it.
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Old 12-10-2012, 06:50 PM   #28
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Re: Looking For A Sales Generating Service That Really Works


That's well said CBS. If you can quickly learn anything about writing to sell, it's that you should always think about your customers as selfish hoggards.

I know it's ridiculous, but think about it:

A guy is looking to buy a new golf club, say a driver, as the salesman you might say "well check this out, it has a titanium shaft and your swing velocity is maximized by the light weight."
Your customer wants to hear "I will drive more straight and further than ever. Also my friends will all be jealous because I'm now better at golf than they are."

This is sad but proven over and over and over.
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Old 01-20-2013, 10:41 PM   #29
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Re: Looking For A Sales Generating Service That Really Works


Hi Tony!

Sorry to break the bad news for you. The lead services arenít going to work.

In my experience, the lead generation services donít work. And Iíve dealt with a lot of contractors over these years and Iíve even used these services myself to test it out and they just donít work and hereís why:

#1: You have built no position of authority in the prospects mind and have NO leverage. You are automatically competing with 3 to 5 other contractors depending on the service you use. This puts you at a great disadvantage and no position of strength.

You have no positioning. You have no leverage over the prospect. These are the big reasons why it doesnít work.

#2: The prospects on these service magic sites are typically looking for the cheapest provider in the marketplace.

If you want to be the ďcheap guy/galĒ and you can constantly underbid everybody else in your market then this type of service might actually work. But unless you are coming in low on every bid, you probably wonít get the job and will just waste a lot of time and money in the process and be left with ZERO.

There are really no shortcuts at generating a lead. And if you want to build a great business, you have to start with a good web presence.
What you need are the following: a good website (that converts), social media presence, content and traffic. You have to get that traffic from a variety of different places, but just start out owning one traffic source and focus on that.

The other thing is you need a reputation online. Your prospects are researching multiple companies that they want to do business with especially when it comes to high ticket items such as kitchen cabinets or kitchen remodeling. Even if you use a lead service or not, how do you think these prospects are narrowing down their list of providers and choosing the contractor? Researching the business in Google and other review sites. If you donít have reviews and good content out there, you probably wonít get the job in a bidding situation or in a market with multiple quality providers.

So youíve got to get a solid reputation online by getting every customer youíve ever worked with to leave positive feedbacks online, on Google+, Yahoo Local, Yelp, other review sites and on your site as well.

You really have to take ownership of building your own traffic and lead generation strategies. Focus in on that and youíll be on your way to generating tons of money and heaps of success.
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Old 01-21-2013, 09:19 PM   #30
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Re: Looking For A Sales Generating Service That Really Works


Very interesting thread.
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Old 01-21-2013, 10:09 PM   #31
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Re: Looking For A Sales Generating Service That Really Works


Referrals, Referrals, Referrals

Make your customers happy and make them feel confident about recommending you. There is no more effective or efficient way to get more business.

Besides referrals use Direct Mail.
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Old 01-22-2013, 08:19 AM   #32
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Re: Looking For A Sales Generating Service That Really Works


"Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." - Just saying
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Old 01-23-2013, 09:20 AM   #33
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Re: Looking For A Sales Generating Service That Really Works


Quote:
Originally Posted by MagicPoolSvcs View Post
"Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." - Just saying
Let me correct that:

"Give a man a lead, and he has work for a day. Teach a man to market, and he has work for a lifetime"

To the OP, there is no magic solution in this business. Companies like SM provide a service that most contractors have a hard time suceeding with.

Learn how to market/generate leads, or pay a professional to do it. You will see better results.
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Old 06-26-2014, 07:55 PM   #34
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Re: Looking For A Sales Generating Service That Really Works


This reply is a bit after the fact, but I found Steve's (cbscreative) replies very useful. The tricky thing with SEO is it is constantly changing, and we have too much to do to spend time keeping up with search engine algorithm changes. For example, someone up thread mentioned guest posting, but that is now frowned upon by the big G. But as business owners we don't have to rely on the whims of search engines, we can take control with paid advertising (online and offline) with so many new outlets now including FB. The trick with paid ads, just like using a lead service, is to very closely track conversions and your ROI on what you spend.

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