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Looking For Opinions On Flyers/Newspaper Inserts...

 
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Old 10-24-2009, 09:02 PM   #1
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Looking For Opinions On Flyers/Newspaper Inserts...


Anything I could do better?

Double-Sided - Both sides can be seen here. www.bathbyus.com/specials

Please don't copy and repost images here. Thanks
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Old 10-25-2009, 06:03 PM   #2
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Heck, I almost called you. I like it.

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Old 10-25-2009, 06:38 PM   #3
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


the front side without the phone number is a great layout and I like most of the words. I don't like the side with the phone number at all.

On the first side I would change the headline to something that does not have a bad connotation and to something that is a benefit. These titles are not suggestions because they may not be the best choice, but the title should be something like "Beautiful Bathrooms........

I would remove the entire group below 'One Day Specialists. That is all you need and every other word is not important, or if you insist:

Remove the words 'Hassle Free' entirely. This is not a grave concern and the word is wrong.

Remove 'Quick' because you already said 'One Day Specialists'.

The box labeled 'Do The Full Remodel' must be missing a word and should be 'We Do Complete Remodels' instead of 'Full'.

Instead of 'Stop Further Damage' use 'Prevent Further Damage'

Instead of 'Convert To A Shower, use ' Convert Bathtub To Shower'

I don't see the words 'Free Estimate'

I don't like the other side at all. Especially the 'we'll pay you'.

Asking 'Why Not Give Us A Call' is a negative.

Too many other problems. Actually, I think the one side is great and you need to add your phone, license, etc.

Take out the part about what other contractors do. This is a negative.

When we mention price we always use 'Reasonable'.

Remove 'Why Not' Try something like: Call For A FREE ESTIMATE and you will be surprised to find out your new bathroom is more affordable than you thought. Something like this. These are the the best choice of word.

Read your ad several times and remove every unnecessary word.
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Old 10-25-2009, 08:29 PM   #4
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Thanks for the advice PC. I have the license number and phone 3 on both pages. You not seeing that tells me alot.

I am going to make some changes. Eliminating the negatives is a good point.

I'll make some changes tomorrow and repost. Hope both of you will chime back in then. I plan on putting alot into these fliers, so it's importany for me to get it right. thanks again
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Old 10-25-2009, 08:45 PM   #5
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


PC

I know you have alot of experience with doing newspaper inserts. What, specifically, is so wrong about the "We'll Pay You". I can't see the problem there.Thanks in advance
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Old 10-26-2009, 10:09 AM   #6
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


The incert is pretty well done, but what about the lowest prices " GUARNTEED" or the "WE'LL PAY YOU" statments. Theres nothing to back them up. Thickest in the industry? Just look like blanket statments to me. No warrenty info. Should generate leads for you but I wish a homeowner would pull one of those flyers out during a sales call, I'd feast on it.
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Old 10-26-2009, 10:31 AM   #7
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Quote:
Originally Posted by DarrenB View Post
Thanks for the advice PC. I have the license number and phone 3 on both pages. You not seeing that tells me alot.
That hits it dead on IMO. The ad is very busy. I'm not saying it won't work because you'll probably get response from it. But most people won't "see" what you're selling because there is no visual distinction.

You've made a very common error in trying to accomplish too much. You would think more choices yields more response. In reality, it's more like not seeing the forest because of the trees. There is essentially no "white space" because you have tried to use the entire page space to fit as much as you can.

I'd suggest doing some research on flyers, response rates, layout, design principles, eye tracking studies, etc. because the time you invest will be well worth it. Or, just to make sure I don't leave out any options, you can hire a pro (referring to a marketing person, not just an "artist" who knows cool tricks with graphics software).
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Old 10-26-2009, 11:32 AM   #8
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Quote:
Originally Posted by go dart View Post
The incert is pretty well done, but what about the lowest prices " GUARNTEED" or the "WE'LL PAY YOU" statments. Theres nothing to back them up. Thickest in the industry? Just look like blanket statments to me. No warrenty info. Should generate leads for you but I wish a homeowner would pull one of those flyers out during a sales call, I'd feast on it.
During the sales presentation both of those statements are backed up in writing. All competitors acrylic products are compared. Our's is the best.

We will pay the customer if they can find a lower priced comparable product. The guarantees we have are very powerful. I briefly describe them on the site under guarantees. I am leary of placing the actual word for word guarantee on the website. Worry about the competition trying to implement something similar.
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Old 10-26-2009, 03:44 PM   #9
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


DarrenB, you've gotten a good bit of advice here, both constructive and destructive.

I know you're industry very, very well. I was a bath tub & tile refinishing contractor for many years and competed directly against Bathfitter.

What works in one market may not work as well in another. So while some contractors may swear by flyers/newspaper inserts, others may think you are crazy. Personally they never worked for me, BUT I'm not foolish enough not to tell you not to try them.

What's most important are the OTHER tools in your marketing toolbox. What else are you doing? What is already working? Or what has not worked so well and why? For example, if you are already using yard signs and jobsite radius marketing, then you look at inserts as another piece to the puzzle.

Another thing, what are your biggest objections when talking to a potential customer? Many of these questions will determine what should be in a flyer in the first place.

Print tip: If you can design something to use multiple times, print over 5000. Big price break!
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Old 10-26-2009, 08:25 PM   #10
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


I have them reworked. I think they are better. They are at the same place www.bathbyus.com/specials.

The other two are still up for comparison. I really appreciate everyone's input.

I get what all the pro's are saying, but I don't have alot of room for white space. I plan on these flyers being used for many different applications. Hence, the size 8.5 x 11.

I cannot figure a way to show the 3 major components of our services without utilizing the space that I have available.

Anymore suggestions from anyone?
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Old 10-26-2009, 10:23 PM   #11
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Hey Darren,

That first page is now much, much better. The single photo gives you a great focal point and creates a visual "want" for your customer. I think the only thing I would change would be to remove the word "expensive" in the wording. Although used in a positive connotation (doesn't have to be expensive) it still plants that word into the brain. Maybe utilize "affordable" in some form on that side instead. And the period in your phone number throws off the flow for me - but that's probably just me.

The second is still a bit busy for my taste but if you have the three selling points it's probably best to get them all in there in one form or another. Just wondering if there is a way to do it that doesn't look so"cluttered".

Just my opinion. MUCH better than the first, though.
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Old 10-26-2009, 10:52 PM   #12
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Quote:
Originally Posted by DarrenB View Post
PC

I know you have alot of experience with doing newspaper inserts. What, specifically, is so wrong about the "We'll Pay You". I can't see the problem there.Thanks in advance
the stament does not say what he will pay. Offering to pay tells the customer you are open to negotiating. It tells the customer you don't know or believe you are offering your lowest price, so you are telling the customer they better check with more contractors. It tells the customer you probably won't quote your best price up front. Your goal should be to stop the customer from thinking about calling more contractors, so don't ask the customer to compare your price.

These statements tell the customer your prices are low.

CALL TODAY FOR A FREE ESTIMATE AND GET 20% OFF OUR ALREADY LOW PRICE

A BEAUTIFUL BATHROOM FOR LESS THAN YOU EXPECT.
CALL TODAY FOR A FREE ESTIMATE AND GET 20% OFF OUR ALREADY LOW PRICE.

Try a picture of yourself upside down. "I WILL STAND ON MY HEAD TO GIVE YOU THE MOST BEAUTIFUL BATHROOM FOR THE LOWEST PRICE"

"CALL TODAY FOR A FREE ESTIMATE AND GET 20% OFF MY (OUR) ALREADY LOW PRICE"

I think I will make an ad that says, "I AM ALREADY STANDING ON MY HEAD TO GIVE YOU THE LOWEST PRICE"


I have my share of problems that constantly need to be ironed. Some days ads work perfect and I often waste a lot of money on ads that don't work at all. We still deliver 50,000+ flyers every week and will continue with flyers as long as we are in business. Without flyers we would be out of business.

Last edited by pcplumber; 10-26-2009 at 11:17 PM.
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Old 10-26-2009, 11:42 PM   #13
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Quote:
Originally Posted by TileArt View Post
Hey Darren,

I would change would be to remove the word "expensive" in the wording. Although used in a positive connotation (doesn't have to be expensive) it still plants that word into the brain. Maybe utilize "affordable" in some form on that side instead. And the period in your phone number throws off the flow for me - but that's probably just me.
I get what you are saying. I think it is fine though. Here we're some of the coices that I chose from.

1. Bathroom Remodeling doesn't have to be expensive.

2. Bathroom Remodeling is now more affordable than ever.

3. bathBYus makes remodeling your bathroom affordable.

4. bathByus makes your bathroom remodel affordable.

5. A new bathroom is more affordable than you thought.

6. Getting a new bathroom is easier than you thought.

I thought about #5 real hard. If it was used, I figured that I could do without the Call Today blah,blah,blah on the second page wrapped around the Free Estimate down by the phone number. If I did this, I could bring back in the Prevent futher damage (call to action) statement on the second page.

What kept me away from the others was actually the word "affordable".

I didn't want to use it on both pages.

Anyone else have alternatives or think one of the others above would be better?

Thanks in advance.

Last edited by DarrenB; 10-26-2009 at 11:47 PM.
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Old 10-27-2009, 09:46 AM   #14
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


DarrenB, I really think you are getting too hung up on semantics. The flyer is not going to sell the job, YOU ARE. The flyers ONLY job is to get them to call you. If the flyer gives them TOO much info, why should they call. They can comparison shop without you. Give just enough info but not too much. Your pictures say 1000 words. What do people want? A problem free bathroom. They will brag about the beautiful bathroom, not the fact that they got the cheapest deal in town. You may be focusing on price more than the customer.
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Old 10-27-2009, 09:58 AM   #15
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Semantics is important and worth considering. I'm not hung up on anything. Just doing some due diligence before throwing considerable sums of money around.

For what it's worth, I'm happy with it now. I know that everything I do can be better.
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Old 10-27-2009, 11:20 AM   #16
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Darren, in addition to getting responses here, are you involved with any other online communities where your target audience can be found? Getting reviews from potential customers is gold. In marketing, they do something called focus groups. If you want to avoid throwing away money, having "customers" review it is a valuable part of your due diligence.
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Old 10-27-2009, 11:48 AM   #17
 
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


wrong

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Old 10-28-2009, 08:32 AM   #18
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


pcplumber and cbscreative have given you great advice. How about hiring a pro like CBS, or Keith from www.kbkgraphx.com to do it for you? Both of these guys have many satisfied customers on this forum, because they do great work.

I have all of my print ads done by Keith, and I can honestly tell you, it's been worth the investment.
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Old 10-28-2009, 11:37 AM   #19
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


How much did you pay for that? And did it generate any Biz?
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Old 10-28-2009, 12:51 PM   #20
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Re: Looking For Opinions On Flyers/Newspaper Inserts...


Thanks for the plug and compliment, lawndart, it's very much appreciated.

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