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Landing Pages?

 
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Old 02-18-2013, 11:01 AM   #21
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Re: Landing Pages?


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Who are you using for your ad word campaigns? I know dex will do this and do it pretty well. Our SEO didn't seem very promising when we talked to them. I know there are different options out there and am trying to figure out the best one.
I dont use anyone, Im just interested in this stuff for some reason. Dont use dex for anything.

My guess is that you need a better website, seo as well. You said you talked with your seo guy, but he cant get you a 1 page lander? Drop him.

From my POV adwords is useful getting a company some fast work, or for expanding upon an seo budget.

If you have work to get by with, but have a bad website, and poor seo, that is where I would put my money first, unless you have enough to do it all at once.

Then after you have a working website and waiting for seo to develop you should do adwords.

If you really need adwords to make some money, then you need a decent landing page as you cant afford to waste much money on something jack built. A decent landing page is a couple hundred bucks I would guess, sales copy maybe $50+

So anyways, if I were to hire someone with a 3k a month budget I dunno, Ben Landers is the expert in my book for this stuff., The company Darren mentions is most likely pretty awesome as well, as he doesnt give out bad info.

But if your online stuff is wack, then your better off doing old fashioned advertising. Like stuff in neighborhoods, like we used to have to do, canvassing is popular with some people who do volume.
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Old 02-18-2013, 11:07 AM   #22
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Re: Landing Pages?


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Originally Posted by JBM View Post
I dont use anyone, Im just interested in this stuff for some reason. Dont use dex for anything.

My guess is that you need a better website, seo as well. You said you talked with your seo guy, but he cant get you a 1 page lander? Drop him. I agree on the website, and I dislike SEO as a whole, but to drop someone because they can't get you on page one? There is never a guarantee of that happening...ever. And anyone who does (for a competitive keyword, not a 5-word long tail keyword) is BS'ing.

From my POV adwords is useful getting a company some fast work, or for expanding upon an seo budget. SEO can take months, years even to fully go into effect, and then collapse the next time Google changes the algo. Adwords gets you in front of your best client or customer in minutes after the campaign launches.

If you have work to get by with, but have a bad website, and poor seo, that is where I would put my money first, unless you have enough to do it all at once.

Then after you have a working website and waiting for seo to develop you should do adwords. Agreed. Your website is your online showroom.

If you really need adwords to make some money, then you need a decent landing page as you cant afford to waste much money on something jack built. A decent landing page is a couple hundred bucks I would guess, sales copy maybe $50+. These should be created inside of a new site. $50 for copy is a bit light, but you can get someone on freelancer if you have to.

So anyways, if I were to hire someone with a 3k a month budget I dunno, Ben Landers is the expert in my book for this stuff., The company Darren mentions is most likely pretty awesome as well, as he doesnt give out bad info. Thanks!

But if your online stuff is wack, then your better off doing old fashioned advertising. Like stuff in neighborhoods, like we used to have to do, canvassing is popular with some people who do volume.
Couple of points on your response JBM...
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Old 02-18-2013, 11:12 AM   #23
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Re: Landing Pages?


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Couple of points on your response JBM...
No no, i meant if his seo guy cant get him a 1 page lander, drop him. Sounds like he is having a site made, so he might just not be in a position to do it right now.
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Old 02-18-2013, 11:18 AM   #24
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Re: Landing Pages?


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No no, i meant if his seo guy cant get him a 1 page lander, drop him. Sounds like he is having a site made, so he might just not be in a position to do it right now.
Oh oh....Ok. But his SEO guy might not be a designer/coder. That's why it makes sense to have a company that designs specifically with SEO (on page) in mind.
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Old 02-20-2013, 09:29 PM   #25
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Re: Landing Pages?


To give you guys an idea of reasonable industry rates on these things for local service professionals (assuming you don't need top-end design bells and whistles):

Professional Landing page & coding: $200-$500, based on complexity
Additional LP variations (for different services using the same template): $50-$100 each, based on complexity

Adwords setup for a small local-based contractor: $300-$600
Monthly management fee: typically 18-30% of spending

You don't really want to pay someone based on reduction of CPC costs (it just creates an incentive to go after cheap clicks - not necessarily in your best interest). If you're going to do a performance based setup, it's REALLY tough. With a large % of local people using a phone, it's tough to track leads directly in a way that makes both parties happy.

And remember, you're probably not going to work with an agency with a $3k/month budget. Find a certified expert (search Google professionals) in your area that you can have an honest talk with and set up goals/expectations.
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Old 02-20-2013, 09:56 PM   #26
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Re: Landing Pages?


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Originally Posted by londes View Post
You don't really want to pay someone based on reduction of CPC costs (it just creates an incentive to go after cheap clicks - not necessarily in your best interest). If you're going to do a performance based setup, it's REALLY tough. With a large % of local people using a phone, it's tough to track leads directly in a way that makes both parties happy. .
Why? They should just pay regardless of performance? Sure, its great to pay someone $500 regardless of what they produce. One click or three thousand clicks and you make the same? That's like two people getting a raise and one does all the work while another does bare bones minimum. Don't get me wrong, I am agnostic as to how a lead comes in, but if a lead costs $30 in clicks AND $500 in management fees versus $30 in clicks, I know what I am taking.
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Old 02-20-2013, 10:02 PM   #27
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Re: Landing Pages?


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Originally Posted by DarrenSlaughter View Post
Why? They should just pay regardless of performance? Sure, its great to pay someone $500 regardless of what they produce. One click or three thousand clicks and you make the same? That's like two people getting a raise and one does all the work while another does bare bones minimum. Don't get me wrong, I am agnostic as to how a lead comes in, but if a lead costs $30 in clicks AND $500 in management fees versus $30 in clicks, I know what I am taking.
The misconception here is that all clicks are created equal. This may come as a surprise to a lot of people, but it really doesn't matter how many people go to your website.

What you "produce" is very important. But you've got to measure that production correctly. So it's best to try to measure leads, or even more accurately, leads that turn into sales.

Think of it this way:
[finished basement contract companies] may cost $10/click, and you convert 20% of them. ($50/conversion)
[basement] may cost $3/click, and you might convert 1% of them. ($300/conversion)

That being said, you're right. For most contractors, it makes more sense to learn the basics, avoid mistakes, and manage it themselves (or maybe get a 4 hour crash course by a professional). That's because that 25% management fee (I know our local newspaper charges 38%) just doesn't have a payoff on low budgets.
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Last edited by londes; 02-20-2013 at 10:05 PM.
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Old 02-20-2013, 10:30 PM   #28
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Re: Landing Pages?


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Originally Posted by londes View Post
The misconception here is that all clicks are created equal. This may come as a surprise to a lot of people, but it really doesn't matter how many people go to your website. I spend my days trying to convince people of that, so you have my vote!

What you "produce" is very important. But you've got to measure that production correctly. So it's best to try to measure leads, or even more accurately, leads that turn into sales. Again, absolutely agree.

Think of it this way:
[finished basement contract companies] may cost $10/click, and you convert 20% of them. ($50/conversion)
[basement] may cost $3/click, and you might convert 1% of them. ($300/conversion) Don't disagree, problem is, more times than not, the cpc is inverted to the length of the keyword. In other words, long-tail keywords are much cheaper than 1-2 word keywords. And the longer the keyword, the closer I am to an actual buyer.

That being said, you're right. For most contractors, it makes more sense to learn the basics, avoid mistakes, and manage it themselves (or maybe get a 4 hour crash course by a professional). That's because that 25% management fee (I know our local newspaper charges 38%) just doesn't have a payoff on low budgets.
Agreed, and none of our conversation matters if the site sucks and isn't set up to convert.
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Old 02-20-2013, 10:49 PM   #29
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Re: Landing Pages?


Hey guy's,

I am still reading and learning here. Keep up the quality conversation. It is a topic that most contractors here are needing to learn. Quite honestly learning how to market yourself online isn't as easy as publishing a website.

Initially our website was a basic summary of our company. That is how I designed it. That is how it has worked. It was never intended to be the "Showroom" of our company. However, we are starting to move our company forward and it's time to change things up "long term".

We have dabbled with several "performace based" option's and have not been pleased. Honeslty all have failed miserably, producing ZERO leads and charging me in the hopes I wouldn't notice. I did, they were investigated and I got my money back. Thats not to say they can't work. Like anything. It's about finding the right company. We haven't found them in the "performance" side of things.

As far as our current SEO. They have reached #2 on a very basic 5 word key. This isn't bad and has produced a few leads on new construction commercial work. The issue is they are all over the place on our other key words. Initially they were bouncing a bit. Then a nice gradual movement upwards. Then all of the sudden, POOF, GONE. Not even registering on google, yahoo, or bing. GONE. This has happened for several weeks. NO SHOW!

This makes me believe they have seriously screwed something up. I'm honestly concerned this will cost money to bring it back. It is possible they have done serious damage!

Needless to say we have hired a new SEO company.

Next. The PPC issue. We are more dabbling than anything right now. We are not hard up for work by any means. We are trying to grow our company in a very specific area's and the PPC is there for a stop gap untill our website does it's job organically. If customers search for this specific item they will see us, as they should! This is not a broad range of services. A basic landing page will get the phone ringing i'm sure. Our website simply was not designed as a marketing tool. I agree, It should have!

Thank you all for your comments. They are helping. This is a very important topic for all of us on this site. Most of us here are DIY contractors. I am not a total DIY'er but I am most definately involved. If your not producing results... YOUR GONE!

Part of the problem I have found is simple. The internet is watered down with CRAP SEO's and marketers. This can cost my fellow contractors thousand if not tens of thousands of dollars before they finally figure it out.

and

YES. MY SITE SUCKS AND IS NOT SET UP TO CONVERT.

Afterall that's why we are here. To change that!

GREAT TOPIC!
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Old 02-21-2013, 12:49 PM   #30
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Re: Landing Pages?


Quote:
Originally Posted by LCG View Post
Hey guy's,

I am still reading and learning here. Keep up the quality conversation. It is a topic that most contractors here are needing to learn. Quite honestly learning how to market yourself online isn't as easy as publishing a website.

Initially our website was a basic summary of our company. That is how I designed it. That is how it has worked. It was never intended to be the "Showroom" of our company. However, we are starting to move our company forward and it's time to change things up "long term".

We have dabbled with several "performace based" option's and have not been pleased. Honeslty all have failed miserably, producing ZERO leads and charging me in the hopes I wouldn't notice. I did, they were investigated and I got my money back. Thats not to say they can't work. Like anything. It's about finding the right company. We haven't found them in the "performance" side of things.

As far as our current SEO. They have reached #2 on a very basic 5 word key. This isn't bad and has produced a few leads on new construction commercial work. The issue is they are all over the place on our other key words. Initially they were bouncing a bit. Then a nice gradual movement upwards. Then all of the sudden, POOF, GONE. Not even registering on google, yahoo, or bing. GONE. This has happened for several weeks. NO SHOW!

This makes me believe they have seriously screwed something up. I'm honestly concerned this will cost money to bring it back. It is possible they have done serious damage!

Needless to say we have hired a new SEO company.

Next. The PPC issue. We are more dabbling than anything right now. We are not hard up for work by any means. We are trying to grow our company in a very specific area's and the PPC is there for a stop gap untill our website does it's job organically. If customers search for this specific item they will see us, as they should! This is not a broad range of services. A basic landing page will get the phone ringing i'm sure. Our website simply was not designed as a marketing tool. I agree, It should have!

Thank you all for your comments. They are helping. This is a very important topic for all of us on this site. Most of us here are DIY contractors. I am not a total DIY'er but I am most definately involved. If your not producing results... YOUR GONE!

Part of the problem I have found is simple. The internet is watered down with CRAP SEO's and marketers. This can cost my fellow contractors thousand if not tens of thousands of dollars before they finally figure it out.

and

YES. MY SITE SUCKS AND IS NOT SET UP TO CONVERT.

Afterall that's why we are here. To change that!

GREAT TOPIC!
my other business is technology stuff
DISCLAIMER: I'm not here to solicit business - just stating my experience

SEO and adwords are tricky. Many companies out there claim to know what theyre doing and don't.

1 : Get a Plan - if you cant understand their SEO stuff at a base level, something's probably not right. You know why your site disappeared? Google's Panda or Penguin update came out, they evaluated what people were doing to game the system and down ranked them. There are black hat (not good - can get your site permanently banned on repeat offenses) seo techniques and white hat (acceptable)

2: Take a balanced approach - too much of one thing in their plan will cause problems with google Coming up the ranks too fast (link building schemes) will get flagged and you will get tossed out.

3: Adwords is whole another beast. Anyone looking to do this WORDPRESS is your friend! even for websites. You can buy template pages and predesigned template pages for LP and get started (they're not the best of the world, but a quick cheap start) over time you will fine tune for psychology of your consumer, demographics, etc. Again a lot of people claim to be adwords certified partners and crap - have no idea what they're doing.

4: Hope you have money. Adwords in our area - 11-15 per click (no guaranteed lead). $100/day adwords for me can be easily out the window lol no pun intended since we do window work.
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Old 02-21-2013, 11:08 PM   #31
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Re: Landing Pages?


I put together a landing page today for keywords related to tree spraying. What do you guys think?

http://www.arbor-x.net/services/tree...tree-spraying/
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Old 02-21-2013, 11:21 PM   #32
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Re: Landing Pages?


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I put together a landing page today for keywords related to tree spraying. What do you guys think?

http://www.arbor-x.net/services/tree...tree-spraying/
I like it! I think the contact number should be bigger or more prominent. Scrolling down may be an issue for some to find the contact form.

If my tree was bugging out I would call YOU!

Looks very professional.
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Old 02-26-2013, 03:47 PM   #33
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Re: Landing Pages?


Here's some food for thought:

According to a recent study, "Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent."

Unless there are already 8 companies in your same trade, in your same area, you can fairly easily rank on page 1 via google places (in other words those results that show up with a, b, c, d, in front of them)

My website gets about 5000 visits per year - even though I only receive about 500 requests for quotes. I wouldn't want to pay for 10 clicks for each conversion. At 5000 per year I could be spending tens of thousands of dollars. Shudder.

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