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Innovative Marketing Old Fashion Way

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Old 12-05-2018, 08:25 AM  
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Innovative Marketing Old Fashion Way

Innovative Marketing Old Fashion Way-2018-holiday-cards-2.jpg

It is that time of year to thank your customers for a great relationship and wish a happy holiday season.

What are you going to do? Perhaps the 2 minute Facebook post with some cut & paste picture? Perhaps an email blast that will take a whole 3 minutes?

I am completely entrenched in construction marketing focused with the online world and completely relate to the desire to quickly come up with an obligatory communication before rushing off to celebrate the holiday.

However, never forget that you can easily stand out by simply taking a few minutes for each valuable customer and write a personalized short thank you note to wish someone the same pleasantries.

I understand this may not be possible for every client, but I will bet you can easily focus on the Top 20% (who probably make a big difference in your combined bottom line).

Our picture above is just one pile since we do go over 20% but do not want to give it away how far we go. So ask yourself, can you take a moment for Innovative Marketing the Old Fashion Way for just your top 1%, top 5% or perhaps even better?

You will be amazed how you stand out and how well appreciated it is.

While I am using this for the Holidays, it is also a great way to stand out whenever you get a new client or have something special completed. Yes, I know it will take a whole extra 5 minutes out of your day including the cost of a stamp. But to stand out you need to be different. An old fashion hand written thank you is more sincere than a Facebook post or email since everyone knows you took the time and effort to be different.
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Old 01-07-2019, 10:09 AM  
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Re: Innovative Marketing Old Fashion Way

I send out a card to past clients every quarter. Usually with tips for home maintenance for the particular season. Everytime I send out those cards, I get at least 3-4 referrals. You have to stay in touch with your base. No matter how good the work was done, people will quickly forget you.

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