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Houzz Advertising

 
 
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Old 08-23-2019, 11:02 AM  
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Houzz Advertising


Hi

Ok new guy here, anybody pay for advertising on houzz??? They called me, I was thinking about trying them out but they only do 12 month contracts. The contract turns me off about them, if the product is good why should there be a contract.
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Old 08-23-2019, 01:20 PM  
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Re: Houzz Advertising


I wouldn't do it... Last time I went through a Houzz presentation it was $300 a month and they couldn't tell us how much local traffic they were dealing with anyway. You can get great results from Houzz just by having a very good profile.

#1. Create FREE profile.
#2. Add lots of good quality project photos, take the time to fill out all the details they ask for on each project (important for their search algorithm).
#3. Collect customer reviews on your profile.

Rinse and repeat #2 and #3.

Carl

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Old 08-23-2019, 05:03 PM  
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Re: Houzz Advertising


They call me constantly. So much so I ignore them now.
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Old 08-27-2019, 05:32 AM  
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Re: Houzz Advertising


Yeah - I've heard a lot about pest calls from these guys. Always trying to sell something else
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Old 08-27-2019, 07:24 AM  
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Re: Houzz Advertising


Now I have someone from Houzz saying that they've been trying to call me but can't seem to get through. Made a list of questions for me and then gave me a link to make an appointment. Sure are persistent. I made and account with them only because people kept sending me links and I couldn't see them fully without being a member. I was bored one night and through up a couple pics of a white kitchen and a couple pcs of furniture. Ever since those pics I have been called at least once a week.
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Old 08-27-2019, 10:10 PM  
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Re: Houzz Advertising


I've been on Houzz since 2014 and I've always stuck with the free profile. For my business Houzz has been a godsend...almost all my projects come from inquiries via this platform (I get 250+ inquiries annually). As long as you have lot of good photos and client reviews you should do just fine with a free profile.

https://www.houzz.com/pro/johnbh11/home-reborn
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Old 08-28-2019, 12:22 PM  
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Re: Houzz Advertising


Wow 250 a year is really good, great tip!
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Old 09-05-2019, 08:29 AM  
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Re: Houzz Advertising


Quote:
Originally Posted by carlsore View Post
I wouldn't do it... Last time I went through a Houzz presentation it was $300 a month and they couldn't tell us how much local traffic they were dealing with anyway. You can get great results from Houzz just by having a very good profile.

#1. Create FREE profile.
#2. Add lots of good quality project photos, take the time to fill out all the details they ask for on each project (important for their search algorithm).
#3. Collect customer reviews on your profile.

Rinse and repeat #2 and #3.

Carl
Hi Carl,

There is a lot changing over there at Houzz, and obviously they are slowly changing towards how Angie's, Home Advisor, etc., use tactics to generate leads which they either sell under the umbrella of advertising and/or the eventual exclusive lead pricing club.

My suggestion to all people is, BEFORE placing your content on anyone else's site, first use the majority of it on your own website, Facebook, Instagram, etc., and optimize it too. And then, if compelled to place it somewhere else, ensure the number of pictures is LESS than what you used on your own site.

All these lead gen folk know how to optimize good and fast. That does not mean the content is always going to generate opportunities back to the contractors. Better to sprinkle a little in their direction while keeping the majority closer to the contractor's long term objectives. You can bet there will be changes over time that will simply increase the costs for a contractor to get the very leads they helped create.

And when it doubt, read their terms and conditions about how they "may" use the content, since eventually the word "may" will turn into "will". The word "Free" eventually comes full circle. It is smart on their part for people to get accustomed to getting things for Free, and they can make that go away at will, and then people may panic wondering what to do next. You can bet that will then turn into paid advertising.

Also, there will always be a handful of people in each territory who seem to get so much Free activity. Those people inadvertently spread the word to others, who are not so lucky at Free and then wind up paying. It is all part of the process of their business models.
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Old 10-11-2019, 03:11 PM  
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Re: Houzz Advertising


We have run several tests with Houzz for different contracting clients and you can get good results but the 12 month commitment is the biggest negative. When there is no guarantee how much traffic or visbility you will get it should generally be further down the list of marketing strategies. Once you have maxed out Google, Facebook, and IG then it's worth considering, but in every test that I've seen Google, FB, and IG outperform Houzz or any other 3rd party lead service for that matter.
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Old 01-13-2020, 05:27 PM  
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Re: Houzz Advertising


@chriscrawford - there is only a 12-month commitment if you sign up for the paid pro accounts on Houzz, which are a complete waste of money. I just have the free listing and have built it organically to the point that my business ranks #1 among general contractors in my metropolitan area (out of about 4,000 listed on Houzz).
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Old Today, 04:33 AM  
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Re: Houzz Advertising


Quote:
Originally Posted by Gogootz View Post
Hi

Ok new guy here, anybody pay for advertising on houzz??? They called me, I was thinking about trying them out but they only do 12 month contracts. The contract turns me off about them, if the product is good why should there be a contract.
Heard its quite c*** to be honest. Extremely competitive, requires designs etc.

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