Houzz Advertising - Marketing & Sales - Contractor Talk

Houzz Advertising

 
Thread Tools Search this Thread Display Modes
Old 08-23-2019, 11:02 AM   #1
Registered User
 
Gogootz's Avatar
 
Trade: Remodeling
Join Date: Aug 2019
Posts: 1
Rewards Points: 2

Houzz Advertising


Hi

Ok new guy here, anybody pay for advertising on houzz??? They called me, I was thinking about trying them out but they only do 12 month contracts. The contract turns me off about them, if the product is good why should there be a contract.
Gogootz is offline  

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ContractorTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

   

Advertisement

 

Old 08-23-2019, 01:20 PM   #2
Pro
 
carlsore's Avatar
 
Trade: Internet Marketer
Join Date: May 2008
Location: Qualicum Beach BC
Posts: 522
Rewards Points: 574

Re: Houzz Advertising


I wouldn't do it... Last time I went through a Houzz presentation it was $300 a month and they couldn't tell us how much local traffic they were dealing with anyway. You can get great results from Houzz just by having a very good profile.

#1. Create FREE profile.
#2. Add lots of good quality project photos, take the time to fill out all the details they ask for on each project (important for their search algorithm).
#3. Collect customer reviews on your profile.

Rinse and repeat #2 and #3.

Carl

Advertisement

__________________
Website development and digital marketing education for construction and trades contractors.
carlsore is online now  
Old 08-23-2019, 05:03 PM   #3
LRG WoodCrafting

 
Leo G's Avatar
 
Trade: Maker of Fine Sawdust
Join Date: May 2005
Location: Windsor Locks, Connecticut
Posts: 40,750
Rewards Points: 13,755

Re: Houzz Advertising


They call me constantly. So much so I ignore them now.
__________________
Sawdust Follows Me Everywhere
I can explain it to you, but I can't understand it for you.
Sanding is the bane of my existence
WWG1WGA

Quote:
Originally Posted by HusqyPro View Post
Carpenter by day.
Mad scientist by night.
http://lrgwood.com
Custom Cabinets in Hartford County Connecticut
Leo G is online now  
Sponsored Links
Advertisement
 
Old 08-27-2019, 05:32 AM   #4
New Guy
 
skintscot's Avatar
 
Trade: Painter Decorator
Join Date: Aug 2019
Location: Glasgow
Posts: 25
Rewards Points: 76

Re: Houzz Advertising


Yeah - I've heard a lot about pest calls from these guys. Always trying to sell something else
skintscot is offline  
Old 08-27-2019, 07:24 AM   #5
LRG WoodCrafting

 
Leo G's Avatar
 
Trade: Maker of Fine Sawdust
Join Date: May 2005
Location: Windsor Locks, Connecticut
Posts: 40,750
Rewards Points: 13,755

Re: Houzz Advertising


Now I have someone from Houzz saying that they've been trying to call me but can't seem to get through. Made a list of questions for me and then gave me a link to make an appointment. Sure are persistent. I made and account with them only because people kept sending me links and I couldn't see them fully without being a member. I was bored one night and through up a couple pics of a white kitchen and a couple pcs of furniture. Ever since those pics I have been called at least once a week.
__________________
Sawdust Follows Me Everywhere
I can explain it to you, but I can't understand it for you.
Sanding is the bane of my existence
WWG1WGA

Quote:
Originally Posted by HusqyPro View Post
Carpenter by day.
Mad scientist by night.
http://lrgwood.com
Custom Cabinets in Hartford County Connecticut
Leo G is online now  
Old 08-27-2019, 10:10 PM   #6
Member
 
JBH's Avatar
 
Trade: design/build
Join Date: Feb 2017
Location: Toronto
Posts: 33
Rewards Points: 86

Re: Houzz Advertising


I've been on Houzz since 2014 and I've always stuck with the free profile. For my business Houzz has been a godsend...almost all my projects come from inquiries via this platform (I get 250+ inquiries annually). As long as you have lot of good photos and client reviews you should do just fine with a free profile.

https://www.houzz.com/pro/johnbh11/home-reborn
JBH is offline  
Old 08-28-2019, 12:22 PM   #7
Registered User
 
rounde683's Avatar
 
Trade: Electrician
Join Date: Aug 2019
Location: Seattle
Posts: 16
Rewards Points: 32

Re: Houzz Advertising


Wow 250 a year is really good, great tip!
__________________
Removed by staff
rounde683 is offline  
Old 09-05-2019, 08:29 AM   #8
MyOnlineToolbox cofounder
 
MOTB's Avatar
 
Trade: contractor marketing, website education & strategy
Join Date: May 2009
Location: Florida
Posts: 1,029
Rewards Points: 3,298

Re: Houzz Advertising


Quote:
Originally Posted by carlsore View Post
I wouldn't do it... Last time I went through a Houzz presentation it was $300 a month and they couldn't tell us how much local traffic they were dealing with anyway. You can get great results from Houzz just by having a very good profile.

#1. Create FREE profile.
#2. Add lots of good quality project photos, take the time to fill out all the details they ask for on each project (important for their search algorithm).
#3. Collect customer reviews on your profile.

Rinse and repeat #2 and #3.

Carl
Hi Carl,

There is a lot changing over there at Houzz, and obviously they are slowly changing towards how Angie's, Home Advisor, etc., use tactics to generate leads which they either sell under the umbrella of advertising and/or the eventual exclusive lead pricing club.

My suggestion to all people is, BEFORE placing your content on anyone else's site, first use the majority of it on your own website, Facebook, Instagram, etc., and optimize it too. And then, if compelled to place it somewhere else, ensure the number of pictures is LESS than what you used on your own site.

All these lead gen folk know how to optimize good and fast. That does not mean the content is always going to generate opportunities back to the contractors. Better to sprinkle a little in their direction while keeping the majority closer to the contractor's long term objectives. You can bet there will be changes over time that will simply increase the costs for a contractor to get the very leads they helped create.

And when it doubt, read their terms and conditions about how they "may" use the content, since eventually the word "may" will turn into "will". The word "Free" eventually comes full circle. It is smart on their part for people to get accustomed to getting things for Free, and they can make that go away at will, and then people may panic wondering what to do next. You can bet that will then turn into paid advertising.

Also, there will always be a handful of people in each territory who seem to get so much Free activity. Those people inadvertently spread the word to others, who are not so lucky at Free and then wind up paying. It is all part of the process of their business models.

Advertisement

__________________
Helping contractors find work with website marketing education & strategy planning
MOTB is offline  


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for
PROFESSIONAL CONTRACTORS ONLY!

At DrywallTalk.com we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created www.DIYChatroom.com DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?