Help For Window/ Siding Marketing - Marketing & Sales - Contractor Talk

Help For Window/ Siding Marketing

Thread Tools Search this Thread Display Modes
Old 10-13-2009, 08:02 AM   #1
davinci's Avatar
Trade: roofing
Join Date: Dec 2007
Posts: 637
Rewards Points: 500

Help For Window/ Siding Marketing

whats a great way to word a flyer that is sent to neighbors after a job is completed? saying we just completed a roofing or window job at 55 main st ect....and we give free estimates and would like you to see our work.
davinci is offline  

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!




Old 10-13-2009, 09:58 AM   #2
Storage Specialist
Greg P's Avatar
Trade: Custom Closet and Home Storage Specialist
Join Date: Feb 2007
Location: Charlotte North Carolina
Posts: 56
Rewards Points: 75

Re: Help For Window/ Siding Marketing

send a letter with a solid offer they can't refuse.

Or if you prefer not to stand out, send the flyer.


Greg P is offline  
Old 10-14-2009, 08:05 AM   #3
handyhands's Avatar
Trade: renovations of all kinds
Join Date: Sep 2008
Location: East Coast
Posts: 539
Rewards Points: 500

Re: Help For Window/ Siding Marketing

This is definitely something you should be implementing after EACH AND EVERY JOB.

Personally, I like a "personal" approach.

Dear Neighbor:

You may have recently noticed my trucks or vans in the neighborhood as my company (XYZ ROOFING) "WILL BE, JUST COMPLETED, ETC." a roofing job for one of your neighbors at ___________________dr./ st./ ave.

If you've yet to see the job, feel free to stop by and take a look. My company takes a large amount of pride in what we do, and it really does show in our workmanship.

Also, while we're doing work in your particular neighborhood, we are currently offering neighborhood residents an exclusive 10% savings on any home-improvement projects. That, combined with the $1500.00 tax credit now being offered from the stimulus package in regards to certain home-improvement projects could easily make that project you may have put on the back-burner much more affordable as you might think.

Either way, if there is in fact a project you've considered having done, please call us at your earliest convenience to schedule your free estimate and take advantage of our competitive pricing as it would be our pleasure discussing your ideas with you.

Best Regards,

Joe Smith
XYZ Roofing, Inc.
handyhands is offline  
Sponsored Links
Old 10-17-2009, 10:51 PM   #4
eisert's Avatar
Trade: General Remodeling Contractor
Join Date: Jan 2009
Location: Minneapolis, MN
Posts: 56
Rewards Points: 75

Re: Help For Window/ Siding Marketing

I would ask for permission from the HO before including peoples addresses on any material that you may be distributing.
eisert is offline  
Old 10-19-2009, 07:36 AM   #5
handyhands's Avatar
Trade: renovations of all kinds
Join Date: Sep 2008
Location: East Coast
Posts: 539
Rewards Points: 500

Re: Help For Window/ Siding Marketing

Good Point--as a rule of thumb, we ALWAYS wether it be included in part of our sales close, or during the process of doing the job get the homeowners permission prior to any mail being sent.

-We do such good work, that the homeowners never have an issue with it!
handyhands is offline  
Old 11-02-2009, 06:39 PM   #6
suite1's Avatar
Join Date: Oct 2009
Posts: 10
Rewards Points: 10

Re: Help For Window/ Siding Marketing

Although I'm not a big fan of flyers ( unless you send it by mail ), I suggest that you also include your web site with a offer they can't refuse ( Greg P gets credit for the offer idea ). Everyone should be driving their potential customers to their web site and using their web site like an electronic salesman.

But remember that your web site must ( as Greg P says ) offer an offer they can't refuse.

Does anybody have an idea about offers nobody can refuse?
suite1 is offline  
Old 11-03-2009, 04:45 PM   #7
Roofing sales pro
gtp1003's Avatar
Trade: Roofing sales professional
Join Date: Nov 2009
Location: michigan
Posts: 101
Rewards Points: 75

Re: Help For Window/ Siding Marketing

Flyers are not enough. that is going to be throw away like tham have you seen this person. As far as windows are concerned i have a manual that is targeted right at windows. Its basically bullet proof.
gtp1003 is offline  
Old 11-03-2009, 04:53 PM   #8
knoxwindowdude's Avatar
Trade: window,siding and roofing contractor
Join Date: May 2008
Location: knoxville, tn
Posts: 73
Rewards Points: 75

Re: Help For Window/ Siding Marketing

what is the name of your manual, and can we buy it somewhere?
knoxwindowdude is offline  
Old 11-03-2009, 06:53 PM   #9
BDiamond's Avatar
Trade: Sales, Consulting
Join Date: Nov 2009
Location: Omaha, NE
Posts: 260
Rewards Points: 278

Re: Help For Window/ Siding Marketing

Handyhands had great wording and suite 1 makes a good point that it should be sent through the mail.

I suggested to my roofing buddy that while he's in the area completing a job that he drive up and down the street and look at people's roofs. If he sees a problem with shingles, flashing, chimneys, etc. Stop by and knock on the door.

"Hi sir, I'm AJ with XYZ roofing. We're just finishing you neighbors the Johnson's and I noticed that you had a problem with your roof. I wanted to make sure you were aware of the problem so it doesn't become an issue this winter. Do you know that your BLAH BLAH BLAH? Here, step outside and I'll show you....."

This way it doesn't come across as your prospecting for business and shows that as a contractor you genuinely care about people in your community. Typically the homeowner flips the question, "How much does that cost to get done?"

You have to be careful because you've approached them casually and so that is a casual question and your bid will be taken casually but the real goal is to get that business while standing in the yard. Ask the question, "Is it something you really want to have done quickly or could you really care less for the time being?" This questions his sense of how important he feels the issue is his sense of urgency.

"I wasn't quite prepared to give you a bid but let me tell you how I'd go about it..." Describe your process, material used, reputation in the industry, what seperates you from others, etc. AND you MUST SAY "that's why your neighbors, the Johnsons, decided to use us for their repair. " This gives you SOCIAL PROOF. The HO thinks, "Well good. They did all the work of weeding out the bad ones."

"If it's something you want to get together on down the road it's $1,500. I'm not sure when I could fit it in as I've got the calendar full for my crew through January . However I'd suggest youget it done sooner than later with whoever. However since the crew is here and I'm got more material coming in I could have them drop some bundles here, that would save me a bit of money, and I wouldn't have to juggle the crews between jobs, that would save a bit....If you wanted to get it going I could do this for $1000 and have it done by the end of the week. Let me tell John and I'll get you started Thursday, and between now and them you can drive by the Johnsons and see what we're doin down there. fair enough?"

My friend says he gets 2 jobs for every 1 he's completing and it keeps going.
BDiamond is offline  
Old 11-09-2009, 01:29 PM   #10
New Guy
kcremodeler's Avatar
Trade: Architect & Business Builder
Join Date: Nov 2009
Location: Olathe, KS
Posts: 22
Rewards Points: 10

Re: Help For Window/ Siding Marketing

One of my clients passes out a simple card to all the neighbors during the project that starts of with this...

"Please excuse the dust, we are doing a beautiful remodel to your neighbors bathroom...."

and finished with something like this...

"Ask them how we are doing, and because we are already in the area we can save you XX% on your project. Call us today!"

He said the return for this simple marketing is incredible.


kcremodeler is offline  

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Insulated Siding and Marketing Patrick Windows, Siding and Doors 23 02-01-2014 08:10 PM
Lets go fishing, sales and marketing. silvertree Marketing & Sales 3 07-16-2009 02:10 PM
Don't Spend Money on your Marketing, Invest it J. Sullivan Marketing & Sales 4 04-04-2009 12:17 AM
I Need A Guidance Or Mentoring In Marketing..... CF Construction Marketing & Sales 24 01-24-2009 11:11 AM
Marketing Things To Do List, 240 Of Them Ed the Roofer Marketing & Sales 11 12-07-2008 09:32 AM

Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for

At we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?