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Google Adwords.... Good Thing Or Not???

 
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Old 04-01-2012, 08:33 PM   #1
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Google Adwords.... Good Thing Or Not???


I Just started an online campagin with google. Just was wondering if anybody else has done it and did it improve the number of quotes you were giving out each month??
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Old 04-02-2012, 05:18 AM   #2
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Re: Google Adwords.... Good Thing Or Not???


IMHO, Google Ad Words is only effective to the conent it goes to.
A well designed site, or landing page will help generate more calls.

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Old 04-02-2012, 05:58 AM   #3
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Re: Google Adwords.... Good Thing Or Not???


Check it every couple of days so you can see how much it's costing you and so that you can make any adjustments to your campaign(s).
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Old 04-02-2012, 08:11 AM   #4
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Re: Google Adwords.... Good Thing Or Not???


Quote:
Originally Posted by gastek View Post
Check it every couple of days so you can see how much it's costing you and so that you can make any adjustments to your campaign(s).
Actually, I would take it a step further and check it every single day. Effective Adwords management involves checking sometimes 2-3 times a day in the beginning to make sure which keywords are working and which keywords are not working. If that quality score drops, boy will Google chew you up and spit you out.
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Old 04-03-2012, 12:13 AM   #5
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Re: Google Adwords.... Good Thing Or Not???


If I were you I would try for good organic results in google by optimizing your website. A site that shows up #1 on google in the organic results is free. I did a google search for mason lowell, ma and their really doesn't seem to be too many masons in your area and the 1st thing to come up is service magic. This tells me that the search engines would be easy to dominate in your area for what you do. If you want to spend money, I would spend it on having someone optimize your website. If you don't have a website, get one and have it optimized. As long as the site is sort of optimized you would likely show up #1 on google. Also, people are much more likely to click on organic results over the paid ad words. If you also do work in Boston, as I see it is just 34 miles away, then maybe do consider ad words for the Boston area, as their are many more masons there. But locally, you can dominate. Hope this helps.
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Old 04-03-2012, 06:21 PM   #6
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Re: Google Adwords.... Good Thing Or Not???


Website optimization for search engines should be the primary focus before Google Adwords in my opinion. Adwords are nice for leads yes, but if your website is not 100% optimized and aesthetically pleasing the potential client may just click 'Back' and find a different business to use.
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Old 04-04-2012, 08:22 AM   #7
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Re: Google Adwords.... Good Thing Or Not???


Adwords (when done right) is much more profitable than buying leads from any lead generation company.

As for organic search, while the traffic is free, it often requires a lot of time and money to reach/maintain high positions.
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Old 04-04-2012, 08:47 AM   #8
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Re: Google Adwords.... Good Thing Or Not???


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Adwords (when done right) is much more profitable than buying leads from any lead generation company.

As for organic search, while the traffic is free, it often requires a lot of time and money to reach/maintain high positions.
Organic search costs more time than money I think. I've known companies who have blown through their entire marketing budget using Adwords.
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Old 04-13-2012, 11:59 AM   #9
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Re: Google Adwords.... Good Thing Or Not???


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IMHO, Google Ad Words is only effective to the conent it goes to.
A well designed site, or landing page will help generate more calls.

This is exactly right. Most people who use AdWords make the mistake of focusing solely on traffic when the real focus should be on conversions.

The landing page/website and targeted key words are critical points in directing qualified traffic to your business.
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Old 04-13-2012, 12:21 PM   #10
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Re: Google Adwords.... Good Thing Or Not???


I still have many Google Adwords coupons I am looking to distribute. They are for new accounts only. Who's interested?
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Old 04-13-2012, 01:39 PM   #11
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Re: Google Adwords.... Good Thing Or Not???


Be sure to check the search terms in order to list negative key words. That potentially can save you a bundle.
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Old 04-16-2012, 04:42 PM   #12
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Re: Google Adwords.... Good Thing Or Not???


Quote:
Originally Posted by MagicPoolSvcs View Post
IMHO, Google Ad Words is only effective to the conent it goes to.
A well designed site, or landing page will help generate more calls.
I have used Google adwords many times. It can be resourceful during peak season. I suggest finding a good seo company for a better ROI
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Old 05-03-2012, 01:48 PM   #13
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Re: Google Adwords.... Good Thing Or Not???


Using Google Adwords is only as good as the website you're sending your leads to! You need to make sure your website can convert after someone clicks on your ad.
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Old 05-04-2012, 08:44 AM   #14
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Re: Google Adwords.... Good Thing Or Not???


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Using Google Adwords is only as good as the website you're sending your leads to! You need to make sure your website can convert after someone clicks on your ad.
Exactly. Too many people focus on the traffic, not the quality of the traffic. It isn't overly difficult to get people to visit your site. However, if they are not taking action it really doesn't matter!

The secret, for me at least, has been to spend more time on the front-end identifying exactly what my goals for the website are going to be (collect email, generate inspection, sell book, etc) and targeting the correct keywords.
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Old 05-04-2012, 09:47 AM   #15
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Re: Google Adwords.... Good Thing Or Not???


I second all the posts saying search engine optimization for organic traffic should be your number 1 priority. As far as Ad words go, I have used them a few times, seen lots of traffic, very little conversions if any. I have had a little bit of success with Facebook ads though.
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Old 05-09-2012, 08:39 AM   #16
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Old 06-11-2012, 04:57 PM   #17
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Re: Google Adwords.... Good Thing Or Not???


You will hear alot of positive experiences and alot of negative experiences when it comes to Adwords. We do quite a bit of marketing on Adwords, and it works well for us. However, most people feel that putting a website together and starting and Adwords account is some magic formula for lead generation. There are so many variables that need to be addressed and refined routinely to be successful. Like with any thing else it requires work.
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Old 06-11-2012, 05:24 PM   #18
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Re: Google Adwords.... Good Thing Or Not???


I don't remember the exact stat but I think the click through rate for all of the paid listings on a Google page is around 10%. That means 90% of people are clicking on the FREE ADS. Spend your time and/or $ on organic listings Local listings.

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Old 06-12-2012, 10:14 AM   #19
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Re: Google Adwords.... Good Thing Or Not???


I am very familiar with the General Stats on Organic CTR vs Paid CTR. On average on Paid links avg about 33% of the total and Organic Links avg about 66% of the total volume. But more interesting is that 1/2 of the 66% goes to the top 5 organic listings.
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Old 06-12-2012, 02:29 PM   #20
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Re: Google Adwords.... Good Thing Or Not???


Yep. And about 40% goes to the first listing.

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Last edited by allcityexterior; 06-12-2012 at 02:35 PM.
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