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Google Adwords - This Is Bogus!

 
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Old 10-08-2011, 03:23 PM   #21
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Re: Google Adwords - This Is Bogus!


mywebsearch is a separate company. all of the zero second bounces have come from mywebsearch - not sayin' google has monkeys... sayin' mywebsearch has monkeys (clickin' away even as we speak lol)
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Old 10-08-2011, 06:42 PM   #22
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Re: Google Adwords - This Is Bogus!


Have you enabled Google partners to use your adwords? If you have stop it!

Simply do a Google search for "my web search adwords".

You could have 1 of 2 problems occurring:

1. My Web Search is a Google Adwords Partner. They could be actual Adwords clicks via My Web Search - if you authorized Google Partners in your set-up.

2. There is a virus out there called "My Web Search" which appears to be clicking as the partner.
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Old 10-08-2011, 08:04 PM   #23
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Re: Google Adwords - This Is Bogus!


So I did a bit of research and it looks like the mywebsearch.com is a browser toolbar that frequently gets labeled a virus. It isn't. It is however one of those search bars that tends to get lumped in with other software that you are intentionally downloading and installing. This means that the clicks from mywebsearch.com are just as valid as other clicks because they are originating from a potential customer's computer.

The 00:00 time on site doesn't mean they didn't spend any time on your site, it means they bounced and didn't view a second page. Google calculates time on site as the elapsed time between your entrance to the first page and the timestamp on the page they viewed. So you will notice that all single page visits have a 00:00 average time on site.

I hope this helps. You can also remove all of the Google search partners from your campaign. Let me know if you need help doing that.

Sorry for the wall of text but this is obviously a pretty complex advertising engine when you start to dig deep.
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Old 10-08-2011, 08:43 PM   #24
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Re: Google Adwords - This Is Bogus!


I dug a little deeper and I think Ethan has a good grip on this - remove the partners. Good post Ethan
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Old 10-09-2011, 02:04 AM   #25
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Re: Google Adwords - This Is Bogus!


A few thoughts here -- though I think the original question has now been well answered.

AdWords can be a bottomless pit of expense if you aren't careful, and a true bargain if you are. It is important to ensure of course that you select for local/regional areas and test your keywords carefully -- using analytics and the keywords tool to see which keywords are most relevant, and then monitor your responses.

An interesting challenge is whether to allow "content network" and third party companies to serve ads, in place of just plain old Google search. Many legitimate and relevant sites (including contractortalk.com) serve AdWords ads through Google's AdSense program, which pays publishers 70 cents for every dollar spent on AdWords advertising. This revenue-splitting can be seen as an open invitation for click fraud by website owners seeking to line their own pockets (probably the second source of fraud after competitors trying to drive costs up), but Google is getting pretty good at stopping this sort of stuff in its tracks. You may find you need to pay significantly less per click on content sites, which may deserve the lower payment as of course searchers are actively searching for you, while content users are just browsing for the topic.

I've become something of an expert on AdSense; enough that Google paid my travel costs to visit Mountain View for a summit meeting in September.
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Old 10-09-2011, 05:47 AM   #26
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Re: Google Adwords - This Is Bogus!


A bounce is no bid deal IF they picked up the phone and called you!

There are also a bunch of other reasons why Analytics and AdWords don't match up, but I'm not sure that explaining them would really help any of you grow your businesses.

Here are a few tangible, actionable tips for running profitable AdWords campaigns:

1. Identify the following numbers:

a) What you're willing to pay for a new customer (job, sale, etc.)
b) Your lead to sale (job, new customer, etc.) conversion rate
c) Your web site's visit-to-lead conversion rate

These numbers tell you the most you should be willing to pay per click. If you don't know them, I'd say there's a 85% chance that you're going to waste your money on AdWords (or any other form of advertising for that matter).

If you need help getting these numbers, raise your hand and I'll post a blog or comment in the form about how to get them (no sales pitch - all free info).

2) Start your campaign by targeting only ONE service/product.

If you are an exterior remodeling company and you offer roofing, windows, doors, gutters, etc. Pick the service where you:

a) Have a healthy profit margin
b) Have capacity to do more jobs
c) Have an angle or a unique value proposition (if you're a roofer in MD - everyone knucklehead with a pick up does asphalt shingles, but maybe you stand out with raised seam metal roofs)

Running AdWords campaigns CAN be time consuming and complicated. Sticking to one service helps FOCUS your attention (and your budget ).

3) DON'T send visitors to your homepage!

Create a special page on your web site where the content on the page is inline with the keyword on which you bid, the ad you wrote, etc.

Make sure this "landing page" has several strong calls-to-action - and use a phone number AND a contact form.

4) TRACK EVERYTHING

A lot of home service companies (roofers, flooring companies, etc.) receive far more phone inquiries than web inquiries, so it's critically important that you track the phone calls you're receiving from your AdWords campaigns.

At a minimum, you should assign a tracked phone number to your campaign, but really - in order to maximize your return on investment - you need to be tracking phone calls at a KEYWORD level.

Unfortunately, this is NOT something most of you can set up on your own (hey - I can build web sites, but I can't fix my toilet to save my life). A man has got to know his limitations

You should also use a web contact form NOT an email address. Why? You can't accurately track contacts that come from email addresses you have lying around your web site.

I hope these tips help. I could keep going on this subject forever. Tell me if you want more and I'll do a series in the blog section of ContractorTalk.com.

**As an aside, the company I run is a Google AdWords Certified Partner.
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Old 10-09-2011, 12:16 PM   #27
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Re: Google Adwords - This Is Bogus!


Google Pay Per click seems to work just "OK." it is a "long Haul" program in our opinion as well. Good luck with this.

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Old 10-09-2011, 05:46 PM   #28
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Re: Google Adwords - This Is Bogus!


Just decided to make use of my $100 adwords credit from bluehost. Set up a trial run geared towards bathroom remodeling in just my three surrounding towns. This should be interesting
I'm keeping it strictly for google search/no partners or networks.
12 key word phrases
automatic cpc bid max 50 cents, $4.00 daily. I figure it ought to be a decent test and at "worst" cost me $20 and some change out of pocket.
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Old 10-09-2011, 05:54 PM   #29
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Re: Google Adwords - This Is Bogus!


If you've chosen to have your ads displayed "on relevant websites across the Google Network," you might want to change that so your ads show only in Google search results. (As Don has done.)

There are websites that earn money by hosting Google ads, and some use sneaky tactics to trick people into clicking on those ads. This can result in people accidentally clicking on an ad that they thought was a navigation link, for instance -- which means they immediately hit the back button as soon as they realize what happened.

Last edited by BonnieLowe; 10-09-2011 at 05:59 PM.
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Old 10-09-2011, 06:01 PM   #30
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Re: Google Adwords - This Is Bogus!


Google search only
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Old 10-09-2011, 08:38 PM   #31
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Re: Google Adwords - This Is Bogus!


Quote:
Originally Posted by dsconstructs View Post
Just decided to make use of my $100 adwords credit from bluehost. Set up a trial run geared towards bathroom remodeling in just my three surrounding towns. This should be interesting
I'm keeping it strictly for google search/no partners or networks.
12 key word phrases
automatic cpc bid max 50 cents, $4.00 daily. I figure it ought to be a decent test and at "worst" cost me $20 and some change out of pocket.
As an idea...

To be a "decent" test, one "event" (visit, call, email or SALE) cannot change your evaluation of the effort. So... what's the test? I hope it's not - spend $100 on AdWords because you have a free credit. That's not going to cut it... just giving it to you straight.

With AdWords campaigns, there are a lot of "knobs" within your reach - things you can use to fine-tune and optimize your campaign - keywords, ad copy, landing page, product/service choice, etc.

I didn't look at your geographic location, but it's hard to believe that you're going to get anything resembling a decent ad position bidding $.50 per click. (note - tell me if it is possible and I'll start talking to people in your area ). In the MD/DC/VA area, people in your industry are getting a great ROI paying 10-20x that! But, for a second, let's assume you do get clicks for $.50 ea. There's no chance the ~200 clicks you might get is going to get you enough action to make any intelligent big-picture decisions.

The numbers are too small - too chunky. If the next call results in a decent sale, you'd totally rethink your previous conclusion.

If you're doing higher end bathrooms, your web site's visit-to-lead conversion rate might be 1.5 - 3% (and I'm talking about web form AND phone leads). So, in a month, you're looking at maybe 3-6 inquiries. If none of them convert, are you going to rule this a failure? Hopefully the answer is "no" - keep testing!

AdWords and "pay per click" advertising in general, is virtually always profitable IF you track everything and spend enough to figure out how to adjust the "knobs" in your favor.

Hope this helps!

Ben
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Old 10-09-2011, 08:53 PM   #32
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Re: Google Adwords - This Is Bogus!


I'm beginning to research Trada.com, a PPC ad placement service company which seems to be a little different than the (sometimes scammy) services we've seen around these places.

This isn't the place for tiny PPC users, the target market for "small business" is in the range of $3,000 to $5,000 a month (gulp, I'm sure some of your are thinking.)

There are few differences with this service, based in Boulder, CO. First, while it will use the most optimal strategies for Bing and Yahoo as well as Google, it is funded by Google's venture capital division. Secondly, the service uses a "crowdsourcing" model, where you would have possibly several consultants working on strategies, keyword selection, targetting, and the like. Finally, and most interestingly, compensation for the service is based entirely on success -- measured either by the click throughs or (more interestingly) the actual "actions" and conversions which result from the click activity.

I haven't used the service so can't vouch for it first hand, but it looks like it may have potential for contractors with significant Yellow Pages budgets which can be reallocated to PPC.
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Old 10-09-2011, 09:00 PM   #33
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Re: Google Adwords - This Is Bogus!


Actually......all that you're talking about is pretty much my test, to see what it would take in both time and $$ for adwords to even bring me anything.
I'm focusing strictly on my three surrounding towns. I already expanded to a more complete remodel ad not just bathroom focused, running 20 keywords. Some of those "will appear" but not on first page according to them.
So obviously I would need to up the ante to get any action. I'm willing to increase the amounts to the point that they'll actually want to show the ad first page, and then see what happens. I just got done with a year contract with yp (yeah I know ) so have those advertising funds to put elsewhere.
I don't really need to drive in a ton of work either, most of my stuff is referral but I would like to pick up another remodel here and there and willing to pay a relative fee for it.
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Old 10-10-2011, 05:39 PM   #34
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Re: Google Adwords - This Is Bogus!


Been turning the knobs and tweaking the details. Including fine tuning keyword phrases.
Dumped the auto bid and went to manual. Huge improvement so that at least a fair number of my keyword phrases put my ad on first page results. Bids range from 2.50 to 5.00 to get me there.
For my relatively small targeted area, google search only, auto bid was not doing anything. Manual bid rocks in that it pretty well tells you what the minimum bid to get first page placement. With auto bid I had even set my max per click bid at $10 and it held my "auto bid" less than $1 still.

I'm learning.......now to see if any clicks happen
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Old 10-16-2011, 08:20 AM   #35
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Re: Google Adwords - This Is Bogus!


Has anyone received the $100 worth of google adwords for listing in google places?

I have listed 2 companies info, and received the adwords $100 card - i haven't used yet - just wondering if there is a catch?
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Old 10-16-2011, 08:44 AM   #36
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Re: Google Adwords - This Is Bogus!


Quote:
Originally Posted by Toledo View Post
Has anyone received the $100 worth of google adwords for listing in google places?

I have listed 2 companies info, and received the adwords $100 card - i haven't used yet - just wondering if there is a catch?
There's no catch... other than $100 doesn't get you very many clicks (in most industries). Everyone on this forum has to understand - Google AdWords (and nearly every other form of online marketing) is a NUMBERS game. If you don't know your numbers, you're going to a) waste a lot of money learning them and (in the meantime) b) get beaten by your competitors that do.

So... before you use that $100 card, think about this: How much should you be willing to pay to pay per click?

What do you think?

To intelligently answer this question, you need the following numbers:

- What you're willing to pay for a sale
- Your lead to sale conversion rate
- Your web site's visit-to-lead conversion rate

Here's an example -

If you're willing to pay $500 for a sale and your lead to sale conversion rate is, on average, 50%, you should be willing to pay $250 for a lead (all day long - so long as you have capacity). If your website converts 5% of visitors into leads, you should be willing to pay $12.50 per visit (or click) - 5% of $250 (the most you're willing to pay per lead) is $12.50.

Obviously, the goal is to pay as little as necessary to get a click, lead, visit, but this is where things get challenging...

Suppose you have a competitor that does a better job of converting leads into sales. Let's say that all their numbers are the same as yours with the exception of their lead to sale conversion rate. Theirs is 70% vs. your 50%. Think about what this does to their numbers and what they can afford to pay per visit (or click). Instead of only being able to pay $12.50, they can comfortably pay $17.50!

They can afford to pay this because: $500 (what they are willing to pay per sale) x 70% (their lead to sale conversion rate) x 5% (their web site's visit to lead conversion rate) = $17.50.

That's a big difference.

You can run similar scenarios to see what happens if you improve your web site's visit to lead conversion rate. The bottom line here and the point I'm trying to make is twofold:

- There's no catch with the $100 AdWords card - it's free money
- There's no point using it until you have accurate tracking in place on your site and you've done the basic analysis to "know your numbers"

Hope this help!!!

Ben
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Old 10-16-2011, 10:17 AM   #37
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Re: Google Adwords - This Is Bogus!


I'm currently using the $100 credit, there's no catch or scam to it. But as stated above you'll want to read up on setting it up and then optimizing your keywords and what you're willing to spend first page placement and clicks/leads.
Forget about autobid if you ask me. I quickly learned that manual bidding was the only way I could get and keep my keywords with first page placement. You can set a minimum manual bid that "may" get some of your keywords to first page, and then adjust individual keywords accordingly.....some require higher amounts than others. Once you poke around and learn the system some it's not too hard to monitor and make adjustments. I check at least once a day since the bid amounts needed for first page placement can change quickly as to how much needs to be placed on different keywords for first page placement. I'm more than sure that different locations means different amounts needed for keyword first page placement, but so far mine are quite reasonable. And considering I see no signs of bogus clicks with google search only setting, it's looking like I'll continue to keep running this even after the free money is gone.
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Old 10-16-2011, 10:54 AM   #38
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Re: Google Adwords - This Is Bogus!


I hope you'll keep us posted on your results, Don. I'm curious to know which will attract more clicks: your ad, or your Google Places listing, when both show up on the 1st page of Google results for certain keywords.

Thanks!

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Old 10-16-2011, 01:50 PM   #39
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Re: Google Adwords - This Is Bogus!


I think I'm confusing myself on something that seems probably simple.
I found how to create trackable link (I think) I used "google" as source, "places" as medium, and "vs adwords" as name. Do I just put that in place of my website link on google places to specifically track google places clicks through analytics?
I know I already have organic views, and cpc views in my analytics, and seems I can see views directly through google places from within places, but would like to see overall... places vs adwords views together in my analytics along with all the other sources of views.
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Old 10-28-2011, 05:20 PM   #40
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Re: Google Adwords - This Is Bogus!


So far, 3 weeks...... Google Adwords has brought 126 impressions, 0 clicks, same amount of time Google Places has brought 3 clicks. In last month/4 weeks organic listings has been 107 clicks.

Nothing stellar that's for sure.....I now see what they meant by quality keywords/low traffic though for this targeted area when setting up the ad. It does give me a little more insight as to what keywords have been searched.

I do think that I'll continue with the adwords "experiment" though, do some tuning of my ad and keyword choices. Apparently cost won't be much of a concern Just seems to me that more people are like me around here, I focus entirely on organic listings when I'm searching for something.

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