General Contractor Marketing - Marketing & Sales - Contractor Talk

General Contractor Marketing

 
Thread Tools Search this Thread Display Modes
Old 02-14-2013, 01:41 AM   #1
New Guy
 
WrightConst.'s Avatar
 
Trade: General Contractor
Join Date: Jul 2012
Location: Vancouver, Canada
Posts: 17
Rewards Points: 20

General Contractor Marketing


Hey Everyone!

Ill start off by saying, this is a very informative forum, seems like theres alot of great people here

My business is only 3 years old, (2 years incorporated). We do mostly Residential work, Right now 75% of my work are my own contracts, and the remainder is subcontracting. This is what we do in a nutshell;

-General Contracting
-Renovations & Additions
-Backyard Living & Design
-New Construction & Framing

This year i really want to pump the business and get my name out there. My website is up and running, but i haven't "hyped" it very much, since the site is still lacking some formatting and content.

Website -----> www.TheWrightContractor.com

Facebook -----> https://www.facebook.com/pages/WRIGH...3788311?ref=hl

I am willing to sink some money into certain advertising, but i wanna be smart to where it goes. This is what i was thinking

1) BBB ($500/yr)
- Become accredited by Better Business Bureau
- looks professional on the Website,Invoices,Trailers,Trucks Etc


2) GVHBA ($1,200/yr)
- Become a member of the "Greater Vancouver Home Builders Association"
- Meet other contractors/ potential clients at member meetings
- looks professional on the Website,Invoices,Trailers,Trucks Etc

3) Advertising Banner ($650/yr)
- Was playing drop in hockey at my local arena and noticed some banners around the rink.
- I think this would be the "right" kind of exposure because;
- 3 Rinks in this arena (2000 ppl per day in peak season)
- Minor Hockey is the most expensive sport to put your kid in
- I know alot of people through the local minor hockey association

4) Signage ($250)
- Build another sign like this to put in front of larger projects



ANY SUGGESTIONS OR IDEAS WOULD BE GREATLY APPRECIATED
WrightConst. is offline  

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ContractorTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

   

Advertisement

 

Old 02-14-2013, 07:01 AM   #2
www.magicpoolservices.com
 
MagicPoolSvcs's Avatar
 
Trade: Pool Service
Join Date: Sep 2009
Location: Orlando. FL
Posts: 831
Rewards Points: 502

Re: General Contractor Marketing


Nice website. Does your site have a blog ?

Advertisement

MagicPoolSvcs is offline  
Old 02-14-2013, 07:05 AM   #3
Pro
 
QCCI's Avatar
 
Trade: General Contractors/Specialty Contractors
Join Date: Jan 2013
Location: East Central Missouri
Posts: 649
Rewards Points: 952

Re: General Contractor Marketing


I like that sign
QCCI is offline  
Sponsored Links
Advertisement
 
Old 02-14-2013, 08:42 AM   #4
Member
 
MrTypical's Avatar
 
Trade: Commercial GC
Join Date: Feb 2013
Location: Orlando, FL
Posts: 33
Rewards Points: 25

Re: General Contractor Marketing


Quote:
Originally Posted by QCCI View Post
I like that sign
Second. Great sign, very iconinc, will help establish brand recongition. Stick one of these infront of every project you do.
MrTypical is offline  
Old 02-14-2013, 09:02 AM   #5
Professional Babysitter
 
stewart.knowles's Avatar
 
Trade: General Contractor
Join Date: Nov 2010
Location: Nashville, TN
Posts: 12
Rewards Points: 10

Re: General Contractor Marketing


awesome sign!
__________________
Stewart Knowles Construction, LLC
Custom Building & Renovation
stalk us: www.StewartKnowlesConstruction.com
like us: www.facebook.com/stewartknowlesconstruction
stewart.knowles is offline  
Old 02-14-2013, 09:20 AM   #6
Pro
 
DarrenSlaughter's Avatar
 
Trade: Website Design & Social Media for Contractors
Join Date: Jul 2010
Location: Philadelphia
Posts: 301
Rewards Points: 250

Re: General Contractor Marketing


Promote the business you want to get. If you like doing backyard spaces, you have to market that aspect of the business. GC's run into trouble when they shotgun marketing. Approach each business line like it's own separate business in the way you position it. For example, you may do lawn and garden shows for the backyard part of your business but not for the home building.

Secondly, be where your best customers are.

Lastly, use a dark text/light background on your site. People want to read webpages the way they read offline. And add more content to your site.
__________________
Darren
DarrenSlaughter is offline  
Old 02-14-2013, 11:24 PM   #7
New Guy
 
WrightConst.'s Avatar
 
Trade: General Contractor
Join Date: Jul 2012
Location: Vancouver, Canada
Posts: 17
Rewards Points: 20

Re: General Contractor Marketing


Quote:
Originally Posted by MagicPoolSvcs View Post
Nice website. Does your site have a blog ?
I will have a testimonial page where clients can leave reviews.


Quote:
Originally Posted by MrTypical View Post
Second. Great sign, very iconinc, will help establish brand recongition. Stick one of these infront of every project you do.
Thanks! It looks really cool at night with the solar light! When i build the next one i think i might use paralam materials and do an arched top
WrightConst. is offline  
Old 02-14-2013, 11:38 PM   #8
New Guy
 
WrightConst.'s Avatar
 
Trade: General Contractor
Join Date: Jul 2012
Location: Vancouver, Canada
Posts: 17
Rewards Points: 20

Re: General Contractor Marketing


Quote:
Originally Posted by DarrenSlaughter View Post
Promote the business you want to get. If you like doing backyard spaces, you have to market that aspect of the business. GC's run into trouble when they shotgun marketing. Approach each business line like it's own separate business in the way you position it. For example, you may do lawn and garden shows for the backyard part of your business but not for the home building.

Secondly, be where your best customers are.

Lastly, use a dark text/light background on your site. People want to read webpages the way they read offline. And add more content to your site.

I see what your saying. don't wanna wear to many hats...

But i want to market my company primarily as the general contractor. So no matter what the project is i.e. Interior Reno, Exterior Reno, or New Construction. I want them to call me for their project...

I have 2 crews
1) 3 guys for Demo/ Framing/ Forming
2) 2 guys for Framing/ Drywall Boarding/ Finishing

The rest is sub'd out...
WrightConst. is offline  
Old 02-15-2013, 05:02 AM   #9
User
 
BenLanders's Avatar
 
Trade: All Home Services
Join Date: Jul 2011
Location: Maryland
Posts: 176
Rewards Points: 428

Re: General Contractor Marketing


My suggestions:

1. Start with the goal. What you do in terms of advertising and marketing should always be based on: where you are today, where you want to be (and by when), and budget.

"Pumping up the business" is not a goal. Make it measurable. How much revenue did you do from your own deals last year? Doubling that this year is a goal.

What your budget should be depends on the goal. I love it when contractors say that they want to go from $1.5 million to $2.25 million in a year and that they've budgeted $15K to do it. If this were (routinely) possible, everyone would be a contractor.

So, set the goal, come up with a strategy, and then an implementation plan.

2. It's understandable to want to "get your name out there." Just recognize that a lot of companies go under just as they've started to succeed in establishing a brand. A safer play (arguably) is to identify 2-3 profitable lead/sale generation strategies. These strategies are the engine that drives your business. Brand or no brand, if you have these, you'll be fine. Get these in place and you'll have more money than you could ever imagine to 'get your name out there' and build a brand.

If you've got a bit of money or other sources of income, go ahead and get your name out there. Consider my recommendation(s) phase 2.

3. Skip the banner and invest your website. What % of people attending the games are really in the market for your services. Compare this to the number of people searching for things like, "Vancouver kitchen remodeling contractor" or "kitchen remodelers Vancouver." Online real estate is FAR cheaper and a MUCH better investment than real world real estate. It's also more effective. Maximize your online real estate starting with the search engine results pages.

From an SEO perspective, your website scores very low (compared to other "top" contractors). Whether you hire a pro to help you or improve things on your own, improving your website is - with little question - the best marketing investment you could make.

My $.02 (free to you),

Ben
BenLanders is offline  
The Following User Says Thank You to BenLanders For This Useful Post:
THINKPAINTING (02-17-2013)
Old 02-15-2013, 08:29 AM   #10
Member
 
MrTypical's Avatar
 
Trade: Commercial GC
Join Date: Feb 2013
Location: Orlando, FL
Posts: 33
Rewards Points: 25

Re: General Contractor Marketing


Thanks! It looks really cool at night with the solar light! When i build the next one i think i might use paralam materials and do an arched top [/QUOTE]

Which ever way you go, pick a design a stick to it. Personally I like the peaked one you built. Instantly recognizable and assoicated with the whole home. The arched top may end up looking more like the top of window.
MrTypical is offline  
Old 02-15-2013, 11:35 AM   #11
Pro
 
DarrenSlaughter's Avatar
 
Trade: Website Design & Social Media for Contractors
Join Date: Jul 2010
Location: Philadelphia
Posts: 301
Rewards Points: 250

Re: General Contractor Marketing


Quote:
Originally Posted by WrightConst. View Post
I see what your saying. don't wanna wear to many hats...

But i want to market my company primarily as the general contractor. So no matter what the project is i.e. Interior Reno, Exterior Reno, or New Construction. I want them to call me for their project...

I have 2 crews
1) 3 guys for Demo/ Framing/ Forming
2) 2 guys for Framing/ Drywall Boarding/ Finishing

The rest is sub'd out...
If you are really just trying to hit GC's, offline is where you want to be. Build relationships. Build mindshare in your community. That is the fastest way.
__________________
Darren
DarrenSlaughter is offline  
Old 02-17-2013, 12:05 PM   #12
 
THINKPAINTING's Avatar
 
Trade: Painting
Join Date: Feb 2007
Location: Mass/RI
Posts: 1,183
Rewards Points: 500

Re: General Contractor Marketing


Quote:
Originally Posted by MrTypical
Thanks! It looks really cool at night with the solar light! When i build the next one i think i might use paralam materials and do an arched top
Which ever way you go, pick a design a stick to it. Personally I like the peaked one you built. Instantly recognizable and assoicated with the whole home. The arched top may end up looking more like the top of window.[/QUOTE]

I can tell you in my experience including all of last year. My biggest lead getter was my job signs which I make from a sheet. 4x8 mdo. They cost me a few bucks but look great and everyone knows my name like they say on the old Cheers TV show. Just my 2 cts I would also invest in my website I would pay for a review from Darren or Ben and then implant there suggestions.
Attached Thumbnails
General Contractor Marketing-image-3181857042.jpg  
__________________
www.thinkpainting.net
THINKPAINTING is offline  
Old 02-17-2013, 12:36 PM   #13
Pro
 
DarrenSlaughter's Avatar
 
Trade: Website Design & Social Media for Contractors
Join Date: Jul 2010
Location: Philadelphia
Posts: 301
Rewards Points: 250

Re: General Contractor Marketing


Quote:
Originally Posted by THINKPAINTING View Post
Which ever way you go, pick a design a stick to it. Personally I like the peaked one you built. Instantly recognizable and assoicated with the whole home. The arched top may end up looking more like the top of window.
If you are making those yourself Nick you may want to do signs during the slow times! That thing looks great man.
__________________
Darren
DarrenSlaughter is offline  
Old 02-17-2013, 12:45 PM   #14
 
THINKPAINTING's Avatar
 
Trade: Painting
Join Date: Feb 2007
Location: Mass/RI
Posts: 1,183
Rewards Points: 500

Re: General Contractor Marketing


Quote:
Originally Posted by DarrenSlaughter

If you are making those yourself Nick you may want to do signs during the slow times! That thing looks great man.
Lol thanks Darren, learned many years ago about a great job sign...
__________________
www.thinkpainting.net
THINKPAINTING is offline  
Old 08-26-2013, 02:19 PM   #15
Registered User
 
AlphaIntegrated's Avatar
 
Trade: Security Systems
Join Date: Aug 2013
Location: Surrey, B.C.
Posts: 1
Rewards Points: 10

Re: General Contractor Marketing


You're website looks professional and solid aesthetically. I would definitely recommend joining the GVHBA to get your name out in the industry. It is a powerful networking resource and there are different forums and presentations that might be of interest to you. The other recommendation is creating a blog and putting up useful, quality content. Through the GVHBA and the BBB, I've been able to connect with contractors and home builders in North America, particularly for our low voltage wiring and security systems. You need to identify the needs of each group you target with specific services.

Advertisement

AlphaIntegrated is offline  


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Made in USA product list J.C. General Discussion 378 04-23-2019 05:16 AM
California General B looking for RME or RMO C-10 and/or C16. groundfaults Help Wanted or Looking For Work 4 04-15-2017 06:17 PM
General Contractor books wanted (needed). ChrisL5 Contractor Swap 0 02-04-2013 09:33 AM
General Contractor RME/RMO (OC) takedaily Contractor Licensing 5 09-14-2012 01:34 PM
Illinois Attorney General Files Suit v. 7 Storm Chaser Contractors Ed the Roofer Roofing 3 04-23-2009 08:43 AM

Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for
PROFESSIONAL CONTRACTORS ONLY!

At DrywallTalk.com we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created www.DIYChatroom.com DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?