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Old 01-10-2020, 07:00 PM   #1
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Facebook Posts


Hey Guys,

I have had a business Facebook page for a bunch of years now but have never posted regularly. I have never had a personal page so I have never really be into posting.

I have decided that 2020 is going to be the year that I am going to invest some time in Facebook.

Wondering how often everyone posts and if there is a better day/time to post than others?

Thanks
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Old 01-10-2020, 10:35 PM   #2
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Re: Facebook Posts


Be happy to land any help I can! Pretty effective with the facebook marketing aspect.

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Last edited by Sir Mixalot; 01-13-2020 at 08:42 PM. Reason: Link removed. How about keep the discussion on the forum so everybody can learn from it!
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Old 01-11-2020, 02:13 AM   #3
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Re: Facebook Posts


I try to post at least a couple times a month.

I try to show the variety of repairs I do, to keep on the realtorís radar. Thatís where I get the majority of my leads.

Lots of before and after pictures.


Also, I use a ďpersonalĒ account with the business name. That way I can have customers be friends rather than followers. Seems more personal.


https://www.facebook.com/profile.php?id=100015855376333




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Old 01-13-2020, 08:17 AM   #4
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Re: Facebook Posts


Everything I read says you should be throwing posts up 2-3 times a day on Social Media sites like Instagram. I usually push my stuff through Instagram and Facebook concurrently. All said and done, I generally average 2 posts a day Mon-Fri and 1 post on Sat/Sun.

Before and afters with explanations of the job work really well. Tool reviews, tool-box talks, safety points, literally anything construction related that will draw people in. The more followers/likes you get on your IG/Facebook page consider giveaways (business shirt, hat, stickers, etc.) to keep people engaged.

There's a metric ton of stuff out there explaining best practices on social media posting, and how to gather the most people seeing and sharing your stuff.
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Old 01-13-2020, 09:23 AM   #5
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Re: Facebook Posts


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Originally Posted by CharlieDelta View Post
Everything I read says you should be throwing posts up 2-3 times a day on Social Media sites like Instagram. I usually push my stuff through Instagram and Facebook concurrently. All said and done, I generally average 2 posts a day Mon-Fri and 1 post on Sat/Sun.

Before and afters with explanations of the job work really well. Tool reviews, tool-box talks, safety points, literally anything construction related that will draw people in. The more followers/likes you get on your IG/Facebook page consider giveaways (business shirt, hat, stickers, etc.) to keep people engaged.

There's a metric ton of stuff out there explaining best practices on social media posting, and how to gather the most people seeing and sharing your stuff.
I would think 2 posts a day would annoy most folks. How many new projects $ wise do you get from these posts annually?
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Old 01-13-2020, 09:37 AM   #6
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Re: Facebook Posts


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I would think 2 posts a day would annoy most folks. How many new projects $ wise do you get from these posts annually?
Majority of my leads come from WOM. When I say two posts a day, I mean 1 in the morning, and then another near the end of the day.

I typically break my posts into two categories;

1) Before and afters. This is generally a paragraph write up on the job and a few before and after pictures.

2) A tool review, safety topic, trailers/van updates, current job walkthru (aka progress) etc. This is usually 1 picture with a brief explanation. Enough to grab a like or share from someone.

Bear in mind Instagram is more picture based than Facebook. Before and Afters work really well on Facebook I find, where picture heavy things work better on Instagram.

I have had my Facebook page for the business over the last 4 years and I would say collectively it generates maybe 20% of my leads annually. Again, the vast majority of my work comes from WOM.
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Old 01-13-2020, 10:46 AM   #7
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Re: Facebook Posts


Quote:
Originally Posted by CharlieDelta View Post
Everything I read says you should be throwing posts up 2-3 times a day on Social Media sites like Instagram. I usually push my stuff through Instagram and Facebook concurrently. All said and done, I generally average 2 posts a day Mon-Fri and 1 post on Sat/Sun.

Before and afters with explanations of the job work really well. Tool reviews, tool-box talks, safety points, literally anything construction related that will draw people in. The more followers/likes you get on your IG/Facebook page consider giveaways (business shirt, hat, stickers, etc.) to keep people engaged.

There's a metric ton of stuff out there explaining best practices on social media posting, and how to gather the most people seeing and sharing your stuff.


I have read a lot of the general advice on the use of social media.

There is no way that I could post that much content that would be good content. It would end up be way to much filler. From some discussions that I have had with a few customers about Facebook they all expressed that if I posted that much they would unfollow me.

My target market is on the older side so that might play into the feedback.
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Old 01-13-2020, 01:39 PM   #8
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Re: Facebook Posts


Personally, I find facebook, Instagram and any other social media annoying. I do not have personal accounts on any platform. I have a facebook and Instagram business page and post maybe 4x per year...
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Old 01-13-2020, 06:01 PM   #9
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Re: Facebook Posts


To be honest, I'd tend to regard anyone who posts about his work on social media even once daily to be more of a marketeer than an actual quality contractor.

Guys walking the walk tend to not have a lot of time/energy for talking the talk. But then I'm an old fart, so there's that...
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Old 01-13-2020, 06:22 PM   #10
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Re: Facebook Posts


I have a personal Facebook page that I look at every few months or so, not my thing.

The wife thinks I should set up a business page in order to lure in the local horse community.

I built a riding arena and round pen for a customer a few months ago, I like that kind of work. I might take the Mrs. advice...

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Old 01-13-2020, 06:50 PM   #11
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Re: Facebook Posts


Go get 'em, kowboy!
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Old 01-13-2020, 08:34 PM   #12
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Re: Facebook Posts


Just from my experience. I google furnace repair just to see how I stack up, periodically. As a result, I get a lot of hvac contractor ads on my feed. It may be, just me, but one post, periodically is fine, but the law of diminishing returns kick in pretty quickly, if too many ads are out there.
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Old 01-13-2020, 10:45 PM   #13
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Re: Facebook Posts


Quote:
Originally Posted by Tinstaafl View Post
To be honest, I'd tend to regard anyone who posts about his work on social media even once daily to be more of a marketeer than an actual quality contractor.

Guys walking the walk tend to not have a lot of time/energy for talking the talk. But then I'm an old fart, so there's that...
I mean I do see a lot of successful contractors/builders posting content everyday from the jobsite on Facebook and Instagram.

Bear in mind- 2 posts over 24 hours is a drop in the bucket for anyone who uses social media regularly. People are flooded with more spam ads for apps they need to download and BS political posts than a quality job content post.

The algorithms Facebook/Instagram uses to put content in front of their users is far more complicated than I can conceive- but I can say for certain that if you have even a minimal following on social media, 2 posts a day is nothing.

Last edited by CharlieDelta; 01-13-2020 at 10:48 PM.
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Old 01-14-2020, 07:07 PM   #14
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Re: Facebook Posts


Quote:
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Quote:
Originally Posted by Tinstaafl View Post
To be honest, I'd tend to regard anyone who posts about his work on social media even once daily to be more of a marketeer than an actual quality contractor.

Guys walking the walk tend to not have a lot of time/energy for talking the talk. But then I'm an old fart, so there's that...
I mean I do see a lot of successful contractors/builders posting content everyday from the jobsite on Facebook and Instagram.

Bear in mind- 2 posts over 24 hours is a drop in the bucket for anyone who uses social media regularly. People are flooded with more spam ads for apps they need to download and BS political posts than a quality job content post.

The algorithms Facebook/Instagram uses to put content in front of their users is far more complicated than I can conceive- but I can say for certain that if you have even a minimal following on social media, 2 posts a day is nothing.
I disagree. If anyone I followed posted twice I day, I would unfollow them. I think it would turn people off as being narcissistic. Once a week with something interesting to say maybe.
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Old Yesterday, 07:25 AM   #15
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Re: Facebook Posts


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I disagree. If anyone I followed posted twice I day, I would unfollow them. I think it would turn people off as being narcissistic. Once a week with something interesting to say maybe.
Fair enough. I can understand your line of thinking for sure. If I saw walls of text and a dozen photos per post that may get annoying. But generally if I'm following someone on social media it's because I want to see their content.

A paragraph of text with a before and after photo once a day, with a quick jobsite walk through later in the day isn't much in the grand scheme of someones newsfeed on Facebook.

Have you spent anytime on Instagram? Talk about repetitive posts. But again, that's kind of the point on there. Regardless, I do follow multiple home builders and GC's who post several times a day with what appears to be successful operations.

To each their own....
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Old Yesterday, 08:04 PM   #16
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Re: Facebook Posts


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Quote:
Originally Posted by NJ Contractor View Post
I disagree. If anyone I followed posted twice I day, I would unfollow them. I think it would turn people off as being narcissistic. Once a week with something interesting to say maybe.
Fair enough. I can understand your line of thinking for sure. If I saw walls of text and a dozen photos per post that may get annoying. But generally if I'm following someone on social media it's because I want to see their content.

A paragraph of text with a before and after photo once a day, with a quick jobsite walk through later in the day isn't much in the grand scheme of someones newsfeed on Facebook.

Have you spent anytime on Instagram? Talk about repetitive posts. But again, that's kind of the point on there. Regardless, I do follow multiple home builders and GC's who post several times a day with what appears to be successful operations.

To each their own....<img src="http://img.contractortalk.com/smilies/thumbsup.gif" border="0" alt="" title="Thumbsup" class="inlineimg" />
If that’s how you want to spend your time then go for it....
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Old Today, 07:47 AM   #17
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Re: Facebook Posts


Quote:
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If thatís how you want to spend your time then go for it....
Collectively I can tie up <15 minutes per day on those 2 posts.
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Old Today, 09:11 AM   #18
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Re: Facebook Posts


So I find this interesting. I usually get around 80 people reached per post when I post job photos with a description.

Yesterday I posted about checkin furnace and hot water tank exhausts for ice build up since we are in the middle of a really bad cold snap and got 296 people reached with a hand full of post shares and 16 reactions.

Sounds like posts that are less job specific might be key.


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