EDDM Vs Door Hangers - Need Some Info - Page 2 - Marketing & Sales - Contractor Talk

EDDM Vs Door Hangers - Need Some Info

 
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Old 04-19-2012, 06:31 AM   #21
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Re: EDDM Vs Door Hangers - Need Some Info


Good luck to you guys. We never had any success with flyers, doorhangers etc !!!
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Old 04-19-2012, 10:05 AM   #22
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Re: EDDM Vs Door Hangers - Need Some Info


I Must also add, your location has a big factor on your web success.



I am from NYC, i target NYC and some of the surrounding counties. You might live in a small town or city, which makes it easier for you to rank.

Being in my area, we have tons of contractors here , all competing for page 1. Realistically someone with a great SEO budget can do this in this area. Other areas in the country, maybe you dont need such a great seo budget.
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Old 05-02-2012, 01:02 AM   #23
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Re: EDDM Vs Door Hangers - Need Some Info


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Originally Posted by jhutch View Post
I believe that you are in the majority (vast majority) that don't read their mail. I've spent hundreds of thousands of dollars on advertising in the past few years, and will spend less than 10k this year, and I can barely keep up with demand so far this year.

Start building and getting traffic to your website. People interested in your products and services find you. It works 24/7 and cost almost nothing once it's built. It doesn't happen overnight.

I can't remember the last time I even went to the mailbox. My wife throws away all the junk and gives me the few pieces every month that I need (bills) and I generally look them over before paying them online.

Mail, newspapers, phone books, will be gone, scarce, or dramatically changed in 5 years.
You're dead wrong when it comes to Direct Mail.
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Old 05-02-2012, 08:34 AM   #24
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Re: EDDM Vs Door Hangers - Need Some Info


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You're dead wrong when it comes to Direct Mail.
Well please expand on that. I'd love to hear your success story on direct mail! PLEASE GIVE DETAILS!!!
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Old 05-02-2012, 10:30 AM   #25
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Re: EDDM Vs Door Hangers - Need Some Info


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Well please expand on that. I'd love to hear your success story on direct mail! PLEASE GIVE DETAILS!!!
Direct Mail has NEVER been better. In the "old days" your direct mail pc was amongst many mailers. Today, with the advent of the internet and smartphones most people don't mail anymore.

Your mailer or your message no longer gets buried like it did in the past. The post office is dying for business, that's why they are being creative with programs like EDDM.

Factors needed for a good direct mail campaign:

1. A targeted list is critical.
2. A direct mail piece that gets OPENED.
3. A direct mail piece that gets READ.
4. You must have a compelling OFFER, a Call to Action, and a Sense of Urgency to have a successful campaign.
5. You must do more than ONE mailer. Spaced repetition is critical.

Nothing, I mean NOTHING works better than a well thought our direct mail campaign.

Most companies are fighting for Page One on Google, what a waste.
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Old 05-02-2012, 10:41 AM   #26
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Re: EDDM Vs Door Hangers - Need Some Info


I know the "how to" details.

I'd like to hear your success story.

I'm not fighting for first page, I'm all over it, which is where homeowners go when they are ready to buy or learn more. For one of my keywords in my metro area I'm currently number 1,2,4,5, and 7 on the google's first page.

I've done mail too in the past too. Went out to 100,000 homes and had 162 calls. That was 4 years ago, and it's still a record, nearly doubling what any other business has done with that publications cover in the 6 year history of it. Cost me about $3500, if I remember right. Tried in the following years in the same month, and it dropped to about 50, then around 30. Over a $100 a lead is too expensive for my business, it may not be for yours.

please share some details of your success.
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Old 05-02-2012, 11:37 AM   #27
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Re: EDDM Vs Door Hangers - Need Some Info


Quote:
Originally Posted by jhutch View Post
I know the "how to" details.

I'd like to hear your success story.

I'm not fighting for first page, I'm all over it, which is where homeowners go when they are ready to buy or learn more. For one of my keywords in my metro area I'm currently number 1,2,4,5, and 7 on the google's first page.

I've done mail too in the past too. Went out to 100,000 homes and had 162 calls. That was 4 years ago, and it's still a record, nearly doubling what any other business has done with that publications cover in the 6 year history of it. Cost me about $3500, if I remember right. Tried in the following years in the same month, and it dropped to about 50, then around 30.

Over a $100 a lead is too expensive for my business, it may not be for yours.

please share some details of your success.
What is your average lead to closing ratio? In other words, what is it costing you to get ONE job?

Also, what is your average Ticket or Transaction size?

Yes, 4 years ago 2007-2008 times were good, money was flowing and credit was easy. Those days are gone forever. This was an anomaly, a Black Swan that will never be seen again. I know WAY too many contractors that refuse to put the PAST behind them.

I'm not saying that's you, but I'm sick of all my friends bringing up the "old days."
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Old 05-02-2012, 02:16 PM   #28
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Re: EDDM Vs Door Hangers - Need Some Info


Apparently you aren't having any success, since you deflected both times asked.

Welcome to the board. Maybe you'll add something useful in your second week here.
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Old 05-02-2012, 02:24 PM   #29
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Re: EDDM Vs Door Hangers - Need Some Info


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Apparently you aren't having any success, since you deflected both times asked.

Welcome to the board. Maybe you'll add something useful in your second week here.
I expected no less from you.

I simply asked for some info so I could help you. I'm more than happy to share campaigns that I have done in the past and campaigns I am currently working on.

Let me know when you stop being so cynical.
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Old 05-02-2012, 02:26 PM   #30
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Re: EDDM Vs Door Hangers - Need Some Info


Are you really a contractor or someone here trying to sell something?
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Old 05-02-2012, 02:36 PM   #31
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Re: EDDM Vs Door Hangers - Need Some Info


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Are you really a contractor or someone here trying to sell something?
I'm a real contractor, been in business many years. I have 7 plumbers and 2 helpers. I own a business near downtown Chicago.

I learned a long time ago my skills were better spent marketing my business rather than working IN my business.

I'll be happy to share my Direct Mail campaigns if anyone is interested.
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Old 05-02-2012, 05:44 PM   #32
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Re: EDDM Vs Door Hangers - Need Some Info


I have to agree with you marketing is where many great contractors have problems.

It also makes sense that you're not battling 5000 other plumbers in the Chicago area for 1st page on google.

As I stated earlier in this post it's not for every business type, as a primary source of leads. It does work extremely well for me, as my product is different, and better than what people have been doing for decades.

I handle marketing, do some sales, and even do some installs occasionally. Along with assisting business owners around the country, with their home improvement business.
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Old 05-02-2012, 06:00 PM   #33
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Re: EDDM Vs Door Hangers - Need Some Info


Quote:
Originally Posted by jhutch View Post
I have to agree with you marketing is where many great contractors have problems.

It also makes sense that you're not battling 5000 other plumbers in the Chicago area for 1st page on google.

As I stated earlier in this post it's not for every business type, as a primary source of leads. It does work extremely well for me, as my product is different, and better than what people have been doing for decades.

I handle marketing, do some sales, and even do some installs occasionally. Along with assisting business owners around the country, with their home improvement business.
The advice I give to my friends who are contractors is "Work on your Marketing" and everything else will fall into place.

I spend a good part of every day managing my marketing. It's very easy to see who is making money.

If you have no online presence, no website, no direct mail, no Google Adwords, no nothing except maybe word of mouth, you're hurting.

The companies that are prospering today have an all around presence. Online is critical to future success. 40% of all searches now are done on smartphones, iPhone, droid, etc...

Not only do you need a website, but now you need a mobile website that is easy to navigate on a tiny screen. All these lost opportunities add up.

I know a ton of contractors, been in this business my entire life. So many honestly don't realize what is needed in today's environment. It's sad to see so many go out of business, go bankrupt, etc... because of ignorance.

I find that many contractors for whatever reason "don't get it." It's like they've given up or something.

Part of marketing is also about Adapting. I know so many contractors that are stuck on there old ways and won't change. In the meantime they are losing their employees, customers, and business.

Maybe someone can clue me in to why they don't see "it?"

P.S. To be upfront with you, I am on the first page of Google for plumbers. But I really don't get a lot of calls from organic listings. I get most of my calls from Paid Advertising. SEO ain't all it's cracked up to be.

Last edited by ThreeSeasons; 05-02-2012 at 06:03 PM.
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Old 05-02-2012, 06:10 PM   #34
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Re: EDDM Vs Door Hangers - Need Some Info


Excellent Post....VERY TRUE

Adapting is the key. Someone will read this a year or two from now and think we're both idiots!!!
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Old 05-02-2012, 07:18 PM   #35
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Re: EDDM Vs Door Hangers - Need Some Info


Quote:
Originally Posted by ThreeSeasons View Post
The advice I give to my friends who are contractors is "Work on your Marketing" and everything else will fall into place.

I spend a good part of every day managing my marketing. It's very easy to see who is making money.

If you have no online presence, no website, no direct mail, no Google Adwords, no nothing except maybe word of mouth, you're hurting.

The companies that are prospering today have an all around presence. Online is critical to future success. 40% of all searches now are done on smartphones, iPhone, droid, etc...

Not only do you need a website, but now you need a mobile website that is easy to navigate on a tiny screen. All these lost opportunities add up.

I know a ton of contractors, been in this business my entire life. So many honestly don't realize what is needed in today's environment. It's sad to see so many go out of business, go bankrupt, etc... because of ignorance.

I find that many contractors for whatever reason "don't get it." It's like they've given up or something.

Part of marketing is also about Adapting. I know so many contractors that are stuck on there old ways and won't change. In the meantime they are losing their employees, customers, and business.

Maybe someone can clue me in to why they don't see "it?"

P.S. To be upfront with you, I am on the first page of Google for plumbers. But I really don't get a lot of calls from organic listings. I get most of my calls from Paid Advertising. SEO ain't all it's cracked up to be.
Not even a week here and your making all sorts of friends!
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Old 05-03-2012, 04:03 PM   #36
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Re: EDDM Vs Door Hangers - Need Some Info


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2) If you had the choice between the two, which would you choose and why?
On the face of it, I'd say the door hanger would have the edge.

Why? Because it would stand out. It's not fighting it out with 10 other EDDM offers in the mailbox.

Also, the door hanger would suggest you're in the community. That's usually what people prefer.

As others have mentioned, not every community appreciates door hangers. And doing a lot of door hanging can be more costly.

But whichever you choose, have a great response system setup -- both on phone and on the web. You'll need to track your inquiries, help turn them from warm leads to hot leads, and follow-through quickly.

Setting up your marketing so it works like a seamless funnel, turning prospects into customers, is what you should be striving for.

Good luck plazaman!

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Old 05-13-2012, 03:51 PM   #37
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Re: EDDM Vs Door Hangers - Need Some Info


I have a tree service in Colorado that specializes in insect and disease control. It's a bit of a tough niche because i get lots of calls requesting pruning and tree removal and say "sorry, don't do that".
Anyway, I have done both Every Door Direct Mail campaigns and door-hanger campaigns and I've had really good results. I'm standing at about 1 in 60 for a response ratio which is great, I think.

The calls trickle in slowly, and I would still get the occasional call 2 months later!

The formula for success is: The right message, to the right people, at the right time. Get any one of those wrong and it'll be a failure.

The right message is perhaps the most important. I try to take an informative, educational approach and teach people a tiny bit with every ad. That way it's not a waste of time to read the message. Make sure you have an offer that appeals to the kind of customer [I]you[I] want. An effective ad has ONE clear and concise message, and ONE goal: make people pick up the phone (or visit your site).

Getting that message to the right people is not so tough. With either EDDM or door-hangers you get to choose exactly who will receive your message. You know who your clientele are, so focus on them.

The right timing is the critical difference between getting a couple calls, or a TON! I get the most calls on Monday, so I make my postcards go out for delivery on Saturday (people spend the weekends thinking about their yards and then make calls to get stuff done on Monday it seems). I also factor in the weather. I use lawn aerations as a way to get on people's property and talk to them about their trees. Advertising lawn aeration is easier than advertising tree disease solutions, because people don't know their trees have a problem until I point it out. Anyway, people like to have the lawn aerated in the spring just after it rains. So I hold on to some EDDM postcards advertising reasonably-priced lawn aeration and wait till we get some rain, then send them out. That's what I mean about timing.

Finally, someone asked about soliciting at people's doors. I don't knock on doors. Around here you need a license for that and there is a list of people who are signed up on a "do-not-knock" list and they get pretty bothered if you do. Just leaving a door hanger is not very intrusive and I've never had any complaints. If someone does complain, well then you got a phone call and that's a good opportunity for a sale!
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Old 03-02-2013, 04:57 AM   #38
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Re: EDDM Vs Door Hangers - Need Some Info


I see many different postcards and doorhangers for various contractors and figured I would offer some friendly advice. Of what I hear works good.
First off I read about 70 percent of the posts on this subject and leeson1776 great job. A 60 to 1 is a great conversion rate and I liked your wait for the rain plan.

Doorhangers and EDDM both work well but I hear people sending these postcards to fairly new areas. I guess it depends more on your profession but most newer areas dont perform as well in conversions as the homes that are about 10-15 years older.

My shop still gets enough jobs to keep the bills paid but figured I would ask now that the post office raised there rates to 16 per do you feel this could stop you from using EDDM and going more to Doorhangers?
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Old 03-02-2013, 09:47 AM   #39
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...now that the post office raised there rates to 16 per do you feel this could stop you from using EDDM and going more to Doorhangers?
1.5 cents isn't going to stop me, still a great deal.
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Don't get me wrong, I like to read as much as the next guy, but, not on the first date.
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Old 03-02-2013, 03:56 PM   #40
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Not everyone has a company who has been in business for years with tons and tons of happy previous customers to rely on for future work and referrals. When you've got two or three sales people who make you a bunch of money when they are running leads and selling, who are sitting without leads.... it makes things dicey.

Soliciting or Canvassing done correctly, can be a valuable resource for leads. They aren't "selling" or even remotely trying to "look" for work. Their main job is to find homeowners who are planning a future project and getting permission to be contacted by the company at a certain time to schedule an appointment for a quote.

They shouldn't even try to push for the appointment. Only permission to call at a later time or to get an email address for contact that way. It's a very subtle difference, but can be quite effective because folks are at least a bit more receptive when they don't feel like they are being "pushed" into an appointment.
If your "sales people" are sitting around fire. Yuo are all in itogether, they should get off their a$$es and find some leads. Brainstorm on how to get leads. Otherwise they are order takers.

IMO

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