Don't Give Up On The Phone Book - Marketing & Sales - Contractor Talk

Don't Give Up On The Phone Book

 
Thread Tools Search this Thread Display Modes
Old 03-19-2011, 10:01 AM   #1
Pro
 
flashheatingand's Avatar
 
Trade: H.v.a.c.
Join Date: May 2008
Location: Boise, Id
Posts: 3,920
Rewards Points: 3,532

Don't Give Up On The Phone Book


Yesterday, a phone book guy called to schedule a time to re-sign up. I know, that the book is a dying breed, but, it's not completely dead, and is a good opportunity as the competitors are re-focusing their advertising dollar.

In our book, there were a whole gang of heating contractors. I decided to list the business under furnace repair, and, at least this year, the ad paid for itself.

While everybody is beating each other up to be on page one of google, there are some other venues that are worth seeking.
flashheatingand is offline  
The Following User Says Thank You to flashheatingand For This Useful Post:
Mike's Plumbing (03-19-2011)

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ContractorTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

   

Advertisement

 

Old 03-19-2011, 10:53 PM   #2
Member
 
bernie's Avatar
 
Trade: gc
Join Date: Aug 2005
Location: North of Seattle
Posts: 38
Rewards Points: 49

Re: Don't Give Up On The Phone Book


I still grab the phone book ... FIRST

I will turn on the computer and go that route if I can't find what I want in
the phone book.

Wonder how many others still use the phone book?

Bernie

Advertisement

bernie is offline  
Old 03-20-2011, 10:45 AM   #3
Pro
 
flashheatingand's Avatar
 
Trade: H.v.a.c.
Join Date: May 2008
Location: Boise, Id
Posts: 3,920
Rewards Points: 3,532

Re: Don't Give Up On The Phone Book


Honestly I do also. I know I am getting old and all, but it's easier to pick up the book (when it's in view, I can't find S___t when it's hidden behind something) and open the yellow pages, as opposed to googling something such as upholstery. Not only that, it's easier to read all the choices as opposed to just the ten names on the first page of google.

I just looked at the Impact directory book, and there was only a 6" column of names for carpenters and kitchen remodel contractors. Still a whole gang of plumbers, but, again, only a small number of water heater repair specialists. I just thought it was worth noting at this site.
flashheatingand is offline  
Sponsored Links
Advertisement
 
Old 03-20-2011, 10:49 AM   #4
Pro
 
flashheatingand's Avatar
 
Trade: H.v.a.c.
Join Date: May 2008
Location: Boise, Id
Posts: 3,920
Rewards Points: 3,532

Re: Don't Give Up On The Phone Book


Hey a big segment of our market is baby boomers. I am not saying they don't use computers and/or google, but, they are also likely to keep their land lines.
flashheatingand is offline  


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
So I'm Reading Holmes' New Book... Bastien1337 Tiling 5 02-17-2011 11:12 PM
Book I Just Read BradingCon Marketing & Sales 4 02-13-2011 08:53 PM
Home maintenance book HMofW Business 3 02-11-2011 09:12 PM
Changing the way I answer the phone and messages J-Peffer Roofing 5 04-16-2009 07:40 AM

Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for
PROFESSIONAL CONTRACTORS ONLY!

At DrywallTalk.com we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created www.DIYChatroom.com DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?