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Best Promo Products?

 
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Old 04-04-2012, 12:46 PM   #21
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Re: Best Promo Products?


Steve's post above reminds me that we used to have an infrared light set up that would shine through a mock glass pane and a thermometer to read the temp on the other side of the glass. We had various panes of glass, single, low-e, etc. that were easily swapped out and the differences in heat transmission were evident on the digital thermometer.

Ours was purchased at a favorable rate from our main window manufacturer. While you're asking your rep about this type of support, ask about co-op advertising and supplies of literature. Another company supplied us with door hangers for example.

Good Luck
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Old 04-04-2012, 03:18 PM   #22
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Re: Best Promo Products?


Steve-Great thoughts! Yes-the fact that we, as a whole, have the ability to get so much information on any products we want to buy, has hurt many businesses, I'm sure. (Unless you're lucky enough to have a beloved/well-known brand name, or luxury product....we're working on that well-known part!)

Who do you think does the most research as a whole? The above 40 crowd, or below? I'm guessing there has to be a sub-group within the 40-50+ group that must include the people raised with the Internet/computers. I say this because I think the Internet is where most of us go to do our research anymore, we're not really talking to our neighbor, or picking up the paper copy of Consumer Reports. Then, past that, we have the older group that's not computer savvy, who *are* the ones buying from word-of-mouth. Since that older group is an important part of our customer base-I guess we should tailor at least a part of our marketing towards them...

Bags sound good-we've never done them because there are so many others who do (I don't think they allow an 'exclusive' bag-but they may do some hand-outs of your bag at the front). I've found a pretty decent supplier of re-usable grocery bags, was thinking of getting some of those printed up....if they would actually be re-used, that would be fabulous!

What promo product was sold most/most popular? Just out of curiosity.

Like the window display idea, too....sounds like you know a little about windows. ;-)
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Old 04-04-2012, 03:29 PM   #23
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Re: Best Promo Products?


Quote:
Originally Posted by DavidC View Post
Steve's post above reminds me that we used to have an infrared light set up that would shine through a mock glass pane and a thermometer to read the temp on the other side of the glass. We had various panes of glass, single, low-e, etc. that were easily swapped out and the differences in heat transmission were evident on the digital thermometer.

Ours was purchased at a favorable rate from our main window manufacturer. While you're asking your rep about this type of support, ask about co-op advertising and supplies of literature. Another company supplied us with door hangers for example.

Good Luck
Dave
Dave-Good thinking! Between you and Steve, that's something we could easily incorpororate. We don't do much, if any, co-op ads, but we do take advantage of lit supplies.......I will ask if they have anything other that brochures.
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Old 04-04-2012, 04:03 PM   #24
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Re: Best Promo Products?


Quote:
Originally Posted by SidingSweetie View Post
Steve-Great thoughts! Yes-the fact that we, as a whole, have the ability to get so much information on any products we want to buy, has hurt many businesses, I'm sure. (Unless you're lucky enough to have a beloved/well-known brand name, or luxury product....we're working on that well-known part!)

Who do you think does the most research as a whole? The above 40 crowd, or below? I'm guessing there has to be a sub-group within the 40-50+ group that must include the people raised with the Internet/computers. I say this because I think the Internet is where most of us go to do our research anymore, we're not really talking to our neighbor, or picking up the paper copy of Consumer Reports. Then, past that, we have the older group that's not computer savvy, who *are* the ones buying from word-of-mouth. Since that older group is an important part of our customer base-I guess we should tailor at least a part of our marketing towards them...

Bags sound good-we've never done them because there are so many others who do (I don't think they allow an 'exclusive' bag-but they may do some hand-outs of your bag at the front). I've found a pretty decent supplier of re-usable grocery bags, was thinking of getting some of those printed up....if they would actually be re-used, that would be fabulous!

What promo product was sold most/most popular? Just out of curiosity.

Like the window display idea, too....sounds like you know a little about windows. ;-)
Those, or any other gimmes you use, would be handed out at your booth. We also supplied gift certificates to the show sponsor to use as door prizes. When they announce the winner they also announce the donor and the location of our booth over the PA system.

I noticed this year that one booth was giving out those reusable fabric shopping bags. No idea of the cost, but that is a major step up from plastic and reeks of quality.

Here's our booth from last weekend;



As people walked by the last thing was that table with the concrete pieces on it. Many would just casually reach out and touch as going by, realize it was concrete (very smooth) and stop to look further. If we could engage them before they continued, we drew them in further to view the corner arrangement (right side of photo) and the the whole booth was open and out of the stream of traffic.

At times all 4 of us were busy with potentials. During one of those times a guy worked his way through our crowd to write his name down on the lead sheet himself and left without talking to anyone. He got a star by his name.

Good Luck
Dave
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Old 04-04-2012, 11:14 PM   #25
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Re: Best Promo Products?


I thought I would share these with you, here are some of the pictures I display at home shows.

Best promo products?-380.jpg

Best promo products?-407.jpg

Best promo products?-442.jpg
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Old 04-05-2012, 01:04 AM   #26
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Re: Best Promo Products?


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Thanks, can you share what your card and letter look like, and what industries tend to benefit mostly from your strategy.....Pleeeze
No worries mate. The strategy can work for any industry just the details need to be refined to suit the value of the referral and the amount of time each project takes.

PM me and I will send you through the complete referral system and Fill-In-The-Blanks materials to implement it.
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Old 04-05-2012, 08:23 AM   #27
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Re: Best Promo Products?


SidingSweetie,

I personally like your 4oz. "green cleaner" give-away. It aligns with your business and can also be another revenue stream if they like the product. If it is a good product, I wouldn't give them a recipe, but rather a coupon for purchase that you can also sell at shows (just don't lose focus on your show).

In our case, we are trying to come up with a smart-phone app for customers looking to use our services. Bunch of ideas but haven't settled on anything yet.

At shows, we have an interactive display with a kiosk, along with a screen show of before and afters above a photo display with hand-written reference letters (with dates that go back a decade to demonstrate length of business). The kiosk (with touchscreen) lists our services and once people are playing around we casually keep an eye on the services they are clicking on, and use it as a conversation starter. We also have a drawing that always brings people in...

I don't find give-away's (i.e. - pens, etc.) really all that effective unless it ties into your business and is something they will use... I also wouldn't recommend you just give them out, but to people who have taken the time to discuss your product offering.

It's a waste of time and money just to hand crap out hoping for a hit... By the time you've given a freebie away, you should have the customer info, IMHO...
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Old 04-05-2012, 11:14 AM   #28
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Re: Best Promo Products?


Quote:
Originally Posted by SidingSweetie View Post
Who do you think does the most research as a whole? The above 40 crowd, or below? I'm guessing there has to be a sub-group within the 40-50+ group that must include the people raised with the Internet/computers. I say this because I think the Internet is where most of us go to do our research anymore, we're not really talking to our neighbor, or picking up the paper copy of Consumer Reports. Then, past that, we have the older group that's not computer savvy, who *are* the ones buying from word-of-mouth. Since that older group is an important part of our customer base-I guess we should tailor at least a part of our marketing towards them...

Like the window display idea, too....sounds like you know a little about windows. ;-)
These days, pretty much every age group is using the Internet, especially with major buying decisions. If you know any car dealers, they'll tell you that customers usually know quite a bit about the cars they come in to look at.

It wasn't but a few years ago that the 60+ age group was mostly people who didn't know how to turn the computer on, but now even Facebook has a surprising number of "old" users. The joke in my line of work is, "There are only two kinds of elderly people: those who know how to use Google and those who know how to ask their kids to do it for them." We say it jokingly, but it's also true.

You're right that I know a few things about windows. Since I typically do the writing for my clients, that often involves a lot of research so I can write intelligently and persuasively. Windows is among the topics I have become very knowledgeable about. I have no desire to install them, but I did find the subject quite fascinating. The advances in glass technology are very impressive.
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Old 04-05-2012, 11:33 AM   #29
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Re: Best Promo Products?


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What promo product was sold most/most popular? Just out of curiosity.
Oops, nearly forgot to answer your question. This was back in the 90's and 2000, so I really don't recall well enough for a solid answer. It certainly was a lot of the popular items like pens, mugs, and especially magnets. Magnets is the answer I would lean towards.

Since the objective was to be creative, we sold items that were unique to the situation. There is an organization called ASI that serves to unite thousands of suppliers who make the items with 100,000+ distributors who sell the items. Using the ASI database, we could search for unique items to suit the need. Suppose you wanted a squeeze ball shaped like a window, an ASI distributor that subscribes to the database can find it for you if it exists.

When you're looking for a local "ad specialties" company, you may want to ask them about the ASI database to see what kind of ideas they can come up with for you. Not all dealers subscribe to it, but I recommend finding one that does.
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Old 06-05-2012, 04:56 AM   #30
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Re: Best Promo Products?


Thanks for everyone's great ideas, and help. I'm looking into many of them.

@Deckem-I think I need a tiny deer now, too.... LOL. Do you still have it? How old is it? It's really too precious!!
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Old 06-10-2012, 01:55 PM   #31
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Re: Best Promo Products?


Well I can tell you from my local market, there is a window and siding company, that seem to do very well, and every advertisement I have seen of thiers seems to promote the idea of buy 3 windows and get the fourth one free. Hope that helps.
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Old 06-18-2012, 08:50 AM   #32
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Re: Best Promo Products?


Quote:
Originally Posted by SidingSweetie View Post
1.What's the best/most creative/most successful promo piece you've either used yourself, or have seen another business use? Preferably something geared towards a tradeshow environment, but any ideas are welcomed.

Along the same line-do you use anything special in your show booth that draws them in, or is mentioned often by visitors?

I'm so bored with pens, yardsticks and magnets..........but, if one of these has worked for you, explain, please!

2. Those of you who sell tangible product....like, roofing or windows, not primarily labor-have you/do you, use coupons or specials, if your manufacturer allows it? If so, how? Something like 'buy 2, *** windows, get one free’, or ’15% off *** brand doors in the month of March'? How successful do you find these? Do you offer any sort of discounts or specials for repeat customers?

Thank you! It's that time of the year again............
As far as promo products go, we have been looking into that, and we were thinking about Pens, or Refrigerator Magnets. But I too would like to see if anyone has some better more unique concepts.

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