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Ranking For Towns

 
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Old 05-08-2012, 03:00 PM   #1
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Ranking For Towns


I have been watching companies like service magic, angies list, yellow pages ect consistently moving up past me in the town search results.

How are they doing it? There is no way they are building links for every town for every service in the entire USA? Is it the strength of their domain? Is Google giving preferential treatment to brands?

Its funny because now that the season is here in full blast results I was outranking the national companies in, they have run right up past me. I am still usually right below the google places list, but It would be nice to be above it
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Old 05-09-2012, 07:40 AM   #2
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Re: Ranking For Towns


Trust factors may be at play. For one, Google when comparing which site to serve a as a result, will often times (given the content is roughly the same) serve the site that is more respected in terms of links, age, registration going forward and trust. With Millions of pages under their belts, I am surprised more of their pages don't appear higher organically than local companies. Not to mention, they have teams of SEO people in side and out doing this all day.

Try to chase SEO is a nightmare. Put up a site, point traffic to it via advertising and build a site that converts.

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Old 05-09-2012, 08:39 AM   #3
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Re: Ranking For Towns


Quote:
Originally Posted by JBM View Post
I have been watching companies like service magic, angies list, yellow pages ect consistently moving up past me in the town search results.

How are they doing it? There is no way they are building links for every town for every service in the entire USA? Is it the strength of their domain? Is Google giving preferential treatment to brands?

Its funny because now that the season is here in full blast results I was outranking the national companies in, they have run right up past me. I am still usually right below the google places list, but It would be nice to be above it
It's a long shot, but you could have been affected by the Google Penguin update.
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Old 05-09-2012, 08:54 AM   #4
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Re: Ranking For Towns


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It's a long shot, but you could have been affected by the Google Penguin
update.
Yep... Jeff, I would expect that footbridge sites may start to get demoted a little because of their ranking strategy... It's sort of become spammy.

Google released two major updates through April that have affected many site rankings, and outright obliterated many others.

I would fight back with some more content and some more authorative backlinks outside the FB network.

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Old 05-09-2012, 09:33 AM   #5
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Re: Ranking For Towns


Yes I have been following the cries of the affiliate people, the consensus is partially that over optimization of link anchors are what was targeted, amongst devaluation of spam links. My site hasnt been affected from it, im only moving +/-5 or so. The ones who pass me by are always the same, service magic, yellow pages, angies ect.

I am still ranking towns with web2.0's, so I shouldnt complain

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Old 05-09-2012, 09:44 AM   #6
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Re: Ranking For Towns


What I was wondering is if there is a point where a keyword is "seo-ed" enough at the state level that it pulls in requests at the town level. If someone is in Bedford and does a Bedford/masonry, at what point will google show a result that isnt optimized for that town, but acknowledge that the search is in the same state.

Between mozrank/ moztrust and pagerank there has to be a certain identifier that ranks the strength of a keyword for a site, if that makes any sense.

The internet probably doesnt work that way, but these service magic type of sites got me wondering because there is no way anyone can rank a site for every service for every town.
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Old 05-09-2012, 09:58 AM   #7
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Re: Ranking For Towns


Some of you might find this interesting, maybe not.

http://www.micrositemasters.com/blog...ways-to-do-so/
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Old 05-09-2012, 10:37 AM   #8
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Re: Ranking For Towns


Basically they are saying... Stay relevant, get quality backlinks and develop quality content around your niche. Same rules since day 1.

Oh and don't use "money" keywords in your anchor text... lol
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Old 05-09-2012, 11:28 AM   #9
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Re: Ranking For Towns


I think it pertains to over use of keywords for people who would build sites like payday loans. But its good to keep in mind what a natural link profile would look like.
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Old 05-09-2012, 11:31 AM   #10
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Re: Ranking For Towns


Overly optimized sites are feeling the latest wrath. Good content, traditional marketing, ppc AND SEO for the win.
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Old 05-10-2012, 07:29 PM   #11
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Re: Ranking For Towns


Ive read this 3 times and still cant figure out if the writer is speaking indirectly about this question I had. Is he saying to pick up links in the local you want to rank for or to build partial keywords ie mass chimney repair to pick up a more specific location relevant to the town?

http://searchenginewatch.com/article...d-Combinations
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Old 05-11-2012, 09:52 AM   #12
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Re: Ranking For Towns


There's a lot going on lately it's hard to really get an idea of what the best thing to do is, I read this anchor text diversity stuff and avoiding spammy links. But it has be questioning the merits of SEO and also sort of worried that people will try to make spammy links in order to negatively affect site rankings... A little disheartening.
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Old 05-11-2012, 06:56 PM   #13
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Re: Ranking For Towns


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Originally Posted by 416plumbers View Post
There's a lot going on lately it's hard to really get an idea of what the best thing to do is, I read this anchor text diversity stuff and avoiding spammy links. But it has be questioning the merits of SEO and also sort of worried that people will try to make spammy links in order to negatively affect site rankings... A little disheartening.
Google has said that it is very hard to negative seo a site, but here is Matt Cutts speaking on it

Quote:
Google has said itís difficult for others to harm a site, and thatís indeed seemed to be the case. In particular, pointing bad links at a good site with many other good signals seems to be like trying to infect it with a disease that it has antibodies to. The good stuff outweighs the bad.
Cutts stressed again that negative SEO is rare and hard. ďWe have done a huge amount of work to try to make sure one person canít hurt another person,Ē he said.
Quote:
If some of your site is deemed Penguin-like, all of it may suffer. Again, recovery means cleaning up the spam. If youíve cleaned and still donít recover, ultimately, you might need to start all over with a fresh site, Cutts said.
http://searchengineland.com/google-t...ive-seo-120463

Of coarse his statements contradict themselves.
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Old 05-11-2012, 11:32 PM   #14
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Re: Ranking For Towns


It is difficult to answer your question without a specific town you want to rank for besides the town youíre in. If you want to rank for 10 to 15 towns this needs to be planned out before your website is constructed.

You can rank for multiple cities, no problem using one site as long as the competition is weak. If the directories you mentioned are at the top, this is a good indicator the competition is very weak.

When you start showing the search engines you can deliver a specific service to other cities you need to put those cities in an ascending order as this will determine the distribution of your page rank to these other pages that contain different city names from the primary keyword page or your home page.

For example you wouldn't want your home page to have a high page rank as your goal would be to distribute the rank evenly among the individual city pages. If some towns were more important than others you would then point a link from one of the weaker cities to a more competitive city.

You can also skip this method and do a separate website for each town using different URLís for each city.

You can also add content to improve overall page rank, but be careful not to dilute your primary home page rank to those other pages.

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