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My Adventure With SEO

 
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Old 04-15-2016, 06:54 AM   #81
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Re: My Adventure With SEO


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Thanks, Brian. Yes, the technical problems are resolved and the basics are covered so Franco can implement adding more content according to the understanding he now has for doing so.

I would prefer he share himself how our conversation went during the training session after I had it set up because for me to say it isn't nearly as effective. For now, let's just say that what he learned from you, the boost he received from me getting over the hurdles I could help him achieve, and the position he is now empowered to build on, gives him the advantage he was seeking to achieve.
OK, thanks for the update. As of now I doubt he will be able to come back since he, me and you all sent a support communication but this just may be one of those technical issues with the forums where it can't be resolved. Never heard back so it is hard to get him to set up another account.

Anyhow, at least we both were able to help him. If you are reading this Franco, sorry we couldn't get you back here to participate with the details.
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Old 07-18-2016, 11:43 AM   #82
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Re: My Adventure With SEO


*

I've been here mostly to read advice on tools and procedures.* *Now I can offer advice to help some fellow construction brothers with.** I took the classes and learned enough to realize that I simply couldn?t update my site on my own. It?s not that I couldn?t eventually learn the details, I was just getting too busy with regular jobs. So I decided to take the advance class too and even get my first marketing plan in order to create a brand new website with a company working in conjunction with MyOnlineToolbox. My new site is cosmetically great and my rankings were non-existent compared to my competitors. I am in a solid 6th or 7th place against all my established competitors. I am focused on more content, connecting my Facebook and possibly getting started with video too. At a minimum I can guide existing prospects to a website that I am proud to have represent my business, and soon look forward to generating leads too. Without the education I may not have understood the support an owner needs to provide with content to move up the rankings.* My site came out nice and I am enjoying watching my rankings improve.* It?s www.PineHillRemodeling.com.** Something that was harder for me to do was come up with a good About Me Photo and then I found something that the marketing folk seemed to like since it introduced me, my family and also some construction work I was doing around the house. Maybe it will give new guys some ideas too.** I?ll come back once I get some more done.** Thanks for the motivation here since I read your story and a few others and figured it was time to start helping others out too.

Aaron
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Old 07-18-2016, 02:21 PM   #83
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Re: My Adventure With SEO


Did he cover the use of paragraphs in his class?
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Old 07-18-2016, 02:46 PM   #84
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Did he cover the use of paragraphs in his class?
That's funny ... and No, I don't cover that, but not a bad idea.

It actually takes a lot getting contractors to supply the unique content in the first place, so I guess it's working when someone gets all riled up with information, but I'll take more anyhow as a start. This contractor's website happen to be weak on so many aspects, from lack of content, to lack of structure and the missing marketing topics too.

So what he did was organize his individual topics and probably sent me north of 20+ individual emails, with many random topics in one or two large paragraphs, pictures and testimonials to back up the service and/or location. I then re-organized it before sending it to the website company to make it easier on the eyes. But it was cool that he began to provide content that he never considered organizing before, even if it came to me like the comments above as one long paragraph.

So while it wasn't organized in the structured way from a cosmetic perspective, I'll still take the information and fix it on the back-end.

Good comment since it gives me food for thought for random follow up material.
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Old 08-01-2016, 08:59 AM   #85
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Re: My Adventure With SEO


Ok, I have read enough and heard from others elsewhere and will give the basic class a try. Brian, you will see a sign up from Ryan Restorations and I would like for you to call me to discuss helping with a new site since I don't like the current tileandslateroof. Business is great but not from my website, mostly word of mouth. Just figured I would get your attention by signing up.
Thank you,
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Old 08-01-2016, 05:07 PM   #86
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*

My new site is cosmetically great and my rankings were non-existent compared to my competitors. I am in a solid 6th or 7th place against all my established competitors. I am focused on more content, connecting my Facebook and possibly getting started with video too. At a minimum I can guide existing prospects to a website that I am proud to have represent my business, and soon look forward to generating leads too. Without the education I may not have understood the support an owner needs to provide with content to move up the rankings.* My site came out nice and I am enjoying watching my rankings improve.* It?s www.PineHillRemodeling.com.** Something that was harder for me to do was come up with a good About Me Photo and then I found something that the marketing folk seemed to like since it introduced me, my family and also some construction work I was doing around the house. Maybe it will give new guys some ideas too.** I?ll come back once I get some more done.** Thanks for the motivation here since I read your story and a few others and figured it was time to start helping others out too.

Aaron

Hi Aaron,

First the compliment since I know you learned a lot as well as worked hard providing the content.

If you look at the post just after your comment, you will see the person was commenting about the writing itself. As constructive critique, remember to try and shorten your sentences into paragraphs, always use a spell checker since innocent mistakes will happen, and definitely check things like hyperlinks since you made an innocent mistake and linked incorrectly. Your website address is actually www.pinehillremodeling.com

I have seen people reference their own websites incorrectly simply by typing fast, adding a character by mistake like you did, etc., so just keep in mind to double check whenever you are typing links, etc.

But otherwise you have come a long way and glad to see how much is changing for you. I brought up the grammar topics since I know you are heading towards social networking next, and I wanted you to be a little more strategic once you start. Good luck.
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Old 08-01-2016, 05:11 PM   #87
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Just figured I would get your attention by signing up. Thank you, Dan Ryan
Hi Dan,
You got my attention and I saw the sign up.
Literally just got back from a DC visit and just left you a message with my contact info.
Thanks.
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Old 08-08-2016, 06:25 PM   #88
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Hi all,

I started working with Dan from above.

He is a specialty roofer and I am learning so much by how he teaches me each of his services when organizing pictures and explaining details of the different material types.

I found out he is an ex-Marine which is probably why I have been able to get so much detail in such little time. I get surprised knowing he is on a roof all day and then sending me replies like clockwork at night and early morning. I think a lot of his potential customers will enjoy knowing when someone has served our country and pays attention to details and is also timely too so I am building that into the Marketing Image, in addition to the traditional SEO stuff.

I'll ask him to come back to post after we go live since I think many folk looking for a new site will be interested in seeing someone's online representation look good in a short time. It will be easier to show with specific examples to what he learned in order to create the results faster.
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Old 08-15-2016, 06:44 PM   #89
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So I did a Marketing Plan for this guy, gave him a laundry list of things to help me understand all the nuisances of his specialty business, and as much other unique content as possible (pictures with descriptions, etc.).

I packaged it all for my website folk and now it is in their hands.

Just putting some finishing touches in place (for example getting the Google My Business in order), and will have this live soon.

The contractor's current website will by no means be a reflection of how he is going to look going forward. Am excited to work with him.

Will be live shortly, and before the end of the month.
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Old 08-15-2016, 07:48 PM   #90
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Re: My Adventure With SEO


What is a speciality roofer?
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Old 08-15-2016, 09:48 PM   #91
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What is a speciality roofer?
Hi BamBamm,

In his area, there are a lot of Asphalt Shingle Roofers. His focus is specifically Slate Roofing, Tile Roofing and Copper Roofing. I personally did not know the difference until he showed me pictures that required an explanation.

I am sure you know of those differences too, but what I am doing is ensuring he stands out compared to the local competition. Even his truck happens to be really cool in how well it projects what he does. So of course I am including that within the image building of the About Us page (along with the mention veteran marine, etc.).

You will probably be a good critique of what I came up with.

Brian
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Old 08-24-2016, 11:50 AM   #92
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Re: My Adventure With SEO


Hi again ,
Ok its been busy month with regular work being so busy and giving my online tool box people all of the information they needed after he created my marketing plan. I created many individual emails to explain my services and locations. Brian sent many back to me to help clarify what I was saying and better organize for the web site company. It took a little to figure out the method then I got onto it. Also I finally got to show off me and my truck since I get so many comments when on the road next to other roofing companies who have a magnet on the door. That is on my About Us Page.
I wasn't sure I could pull it off so quick but was able to work late and weekends just to accumulate all the information to package it the way Brian wanted it. There is a lot to take in between understanding the marketing plan and taking the classes. I think brian may have been taken off guard on how ready I was but then again I just wanted to get this behind me and did what I had to do especially while business is doing so good.I know I now have some work to do with getting reviews and the social things too. So now I guess I sit back and wait to see what happens when it comes to generating new leads, but for now I get to have a good promotion who I am, and can look to a site when doing some new bids I am in the process of. One is for a mansion. The site is TileAndSlateRoof.com
Do I look good in your opinion in such a short time?
Hard for mr to offer the sea comments myself since I just went live and am just learning, but I see many things in place designed to get me rankings.

BamBamm, I see you are in the business too, let me know what you think too. Just go easy on me since I am on a roof all day just like you. I know you can better appreciate how tired one can be to come home and that start things up again. Thank you all.
Dan Ryan
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Old 08-24-2016, 12:03 PM   #93
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Hard for mr to offer the sea comments myself since I just went live and am just learning, but I see many things in place designed to get me rankings.
Dan,
Thanks for coming back .... as you get busier, especially with things like Social Postings, just remember to glance at the words or spell check too. Easy for small typos such as "Hard for me to offer the seo comments myself ...." But on the serious side, you really did well helping accumulate all the content to make this happen in such a short time. Good luck with the business and the remainder of the year. You now are in a completely different marketing position for 2017 and beyond. Speak soon.
Brian
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Old 08-24-2016, 02:38 PM   #94
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Dan,
Thanks for coming back .... as you get busier, especially with things like Social Postings, just remember to glance at the words or spell check too. Easy for small typos such as "Hard for me to offer the seo comments myself ...." But on the serious side, you really did well helping accumulate all the content to make this happen in such a short time. Good luck with the business and the remainder of the year. You now are in a completely different marketing position for 2017 and beyond. Speak soon.
Brian
Hi Brian

My name is Chris and I'm a barn builder and steel erector by day and do SEO by night.

If you have any tools I would love to see what you have as I help other contractors from small one man shops to nationwide companies with their SEO, web design, social media and PPC. You know the big picture digital marketing a stuff.

Anyways let me know if you ever have a minute!

Chris in Colorado
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Old 08-29-2016, 01:04 AM   #95
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Re: My Adventure With SEO


Hi im new to this SEO world Ive done a lot of work on my own but Im still not ranking. My website is www.shumbafloors.com any feedback is welcomed??
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Old 09-16-2016, 11:59 AM   #96
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Re: My Adventure With SEO


I have started MOTB's basic SEO course and already am preparing to update our site to implement changes. So far: excellent, straightforward information and advice and Brian has shown himself and his company to care deeply about their customers. I am recommending Brian's courses to any that are on the fence. I jumped on it as soon as I found out.

As I go through this process, I am realizing three things:

1. This process of building our websites and creating wholly-owned custom content is what I call "colonizing the future", which means you are building your future through your website and content. Therefore you are building the future of your business now, for the benefit of you and your family. This is like currency that you are creating now and in the future.

I never did play the Lead Generation company game, as I found their sales tactics to be very negative. Now that I have gone through Brian's basic course, I now realize how awful these guys are for benefiting your and my future - they literally steal your stuff. I will now never use them, and in fact, will use their very own SEO tactics to colonize our companies' future. Yes!

2. While generating leads for most folks is a primary focus, we are taking marketing very seriously overall. I am triggered in this process to think about SEO and building our website in two ways. First, of course, is generating leads, because without those our company (and sales) suffer. But, as importantly, I start to think in terms of our Identity, how we appear (through our website and other marketing efforts) to customers, vendors, subcontractors, and the general public - some call it reputation. What I am after, is building an Identity of Trust, Value, Authority, Leadership and Competence in the demolition specially contracting space. My point is this: don't forgo building your Identity, while you do the technical stuff for SEO to chase leads. They must go together

3. (And last). Think of this website building, identity building, marketing, and SEO, not in terms of a "sprint", but rather a well-planned marathon. I think in terms of the Bill Gates quote "most people overestimate what they can get done in the short term, and underestimate what they can get done in the long run". I am working on being in a mood of patience and enthusiasm for the long term, as I go through the SEO learning process and look forward to seeing the results of new knowledge and (SEO) learning. It takes time, but is well worth it.

Hope that helps someone out their thinking about this process.

Scott




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Old 09-26-2016, 10:59 PM   #97
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Re: My Adventure With SEO


Hey everyone,

We started with this class over a year ago and then moved to the advanced class. We got our old dormant site to then get leads. Then the opposite happened where we were getting good leads and bad leads too. We just had a Marketing Plan done with the My Online Toolbox to take it to the next level, and just updated our site to be mobile friendly for different devices and also better at eliminating the tire kickers. We are enhancing our image for 2017 and beyond now that our company has grown to promote an upper scale image to get away from the lower end remodeling, which we may still do, but we want our website to show us with a more quality image. Keep in mind generating leads to the site is different than what the customer sees once they come to the site. Check out our updated site to see how far we have come along. http://castileconstructioninc.com/

Forrest Castile
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Old 09-26-2016, 11:27 PM   #98
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I am really proud of you but I have to ask, what drives people to post here about my online toolbox?

Does Brian offer an incentive for doing so? I have seen so many of these posts and I am curious as to how he manages to drive customers in here to post reviews.

It can be hard enough to get a Google or yelp type review from a customer.
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Old 09-26-2016, 11:38 PM   #99
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I am really proud of you but I have to ask, what drives people to post here about my online toolbox?

Does Brian offer an incentive for doing so? I have seen so many of these posts and I am curious as to how he manages to drive customers in here to post reviews.

It can be hard enough to get a Google or yelp type review from a customer.
Because it works and he is about helping. Sure he makes money from the deal, but who doesn't need to make a living. What he doesn't do is take advantage of us. He gives a lot of information away and truly loves what he does and the people he does it for. He can be a bit pushy, but it's for good cause and reason.
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Old 09-27-2016, 07:18 AM   #100
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We are enhancing our image for 2017 and beyond now that our company has grown to promote an upper scale image to get away from the lower end remodeling, which we may still do, but we want our website to show us with a more quality image. Keep in mind generating leads to the site is different than what the customer sees once they come to the site. Check out our updated site to see how far we have come along. http://castileconstructioninc.com/
Forrest Castile
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Eugene, Oregon
Hi Forrest,
I'm really happy for you and Jen (see, I didn't forget).
I also see your About Us Team growing, and glad your programmer also took my ideas how to use SEO tactics to even grow the company to solicit more employees.
I sent a separate communication for a suggestion pertaining to fonts.
Also, I will send a separate note about how to better entrench the location marketing side of the business.
Nice to see the change from nothing, to lead generation to now lead generation and better cosmetic representation.
Very cool transition of your business.
Brian

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