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My Adventure with SEO

49K views 209 replies 65 participants last post by  Aidan Lorse 
#1 ·
Six years ago I stated Tried & True Services. I strongly believed that a company should have a Web presence. However, I never understood why guys spent thousands on their sites and SEO.

I used Service Magic to help get leads before my WOM would be of any use. I didn't understand, nor really wanted to understand, the idea and concept of the ever changing SEO landscape. It seemed that I would have to spend several hours a week just to keep up. I often referred to it as chasing my SEO tail.

So I just let my site represent us on its own. I may have received 5 leads in 5 years.

A year or so ago I met Brian with MyOnlineToolbox. We had a "discussion" about SEO. Brian reached out to me educating me on LGS and encouraged me to look into his introductory SEO course. I did, with a little hesitation.

A weird thing happened. As I was taking each section all I wanted to do was stop the session and fix my site.

By the end of the course I had some work cut it but the instruction and explanation on the videos made it super easy and fairly quick.

I spent about a week in the site getting the basics down and then spent the next few months honing and sharpening each area.

It's been a bit over six months and I have to say the results are amazing. For my target let words I'm first page from third and forth page. Google places shows up on 80-90% of my key words. I'm getting 5-10 leads a week on average from my site.

I can't wait to get some time to take the Advanced course this Fall.

If you are looking at improving your site or just educating yourself on the basics of SEO, you have to check out MyOnlineToolbox.com.

Thanks Brian!
 
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#82 ·
*

I've been here mostly to read advice on tools and procedures.* *Now I can offer advice to help some fellow construction brothers with.** I took the classes and learned enough to realize that I simply couldn?t update my site on my own. It?s not that I couldn?t eventually learn the details, I was just getting too busy with regular jobs. So I decided to take the advance class too and even get my first marketing plan in order to create a brand new website with a company working in conjunction with MyOnlineToolbox. My new site is cosmetically great and my rankings were non-existent compared to my competitors. I am in a solid 6th or 7th place against all my established competitors. I am focused on more content, connecting my Facebook and possibly getting started with video too. At a minimum I can guide existing prospects to a website that I am proud to have represent my business, and soon look forward to generating leads too. Without the education I may not have understood the support an owner needs to provide with content to move up the rankings.* My site came out nice and I am enjoying watching my rankings improve.* It?s www.PineHillRemodeling.com.** Something that was harder for me to do was come up with a good About Me Photo and then I found something that the marketing folk seemed to like since it introduced me, my family and also some construction work I was doing around the house. Maybe it will give new guys some ideas too.** I?ll come back once I get some more done.** Thanks for the motivation here since I read your story and a few others and figured it was time to start helping others out too.

Aaron
 
#86 ·
*

My new site is cosmetically great and my rankings were non-existent compared to my competitors. I am in a solid 6th or 7th place against all my established competitors. I am focused on more content, connecting my Facebook and possibly getting started with video too. At a minimum I can guide existing prospects to a website that I am proud to have represent my business, and soon look forward to generating leads too. Without the education I may not have understood the support an owner needs to provide with content to move up the rankings.* My site came out nice and I am enjoying watching my rankings improve.* It?s www.PineHillRemodeling.com.** Something that was harder for me to do was come up with a good About Me Photo and then I found something that the marketing folk seemed to like since it introduced me, my family and also some construction work I was doing around the house. Maybe it will give new guys some ideas too.** I?ll come back once I get some more done.** Thanks for the motivation here since I read your story and a few others and figured it was time to start helping others out too.

Aaron

Hi Aaron,

First the compliment since I know you learned a lot as well as worked hard providing the content.

If you look at the post just after your comment, you will see the person was commenting about the writing itself. As constructive critique, remember to try and shorten your sentences into paragraphs, always use a spell checker since innocent mistakes will happen, and definitely check things like hyperlinks since you made an innocent mistake and linked incorrectly. Your website address is actually www.pinehillremodeling.com :thumbup:

I have seen people reference their own websites incorrectly simply by typing fast, adding a character by mistake like you did, etc., so just keep in mind to double check whenever you are typing links, etc.

But otherwise you have come a long way and glad to see how much is changing for you. I brought up the grammar topics since I know you are heading towards social networking next, and I wanted you to be a little more strategic once you start. Good luck.
 
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#84 ·
That's funny ... and No, I don't cover that, but not a bad idea.

It actually takes a lot getting contractors to supply the unique content in the first place, so I guess it's working when someone gets all riled up with information, but I'll take more anyhow as a start. This contractor's website happen to be weak on so many aspects, from lack of content, to lack of structure and the missing marketing topics too.

So what he did was organize his individual topics and probably sent me north of 20+ individual emails, with many random topics in one or two large paragraphs, pictures and testimonials to back up the service and/or location. I then re-organized it before sending it to the website company to make it easier on the eyes. But it was cool that he began to provide content that he never considered organizing before, even if it came to me like the comments above as one long paragraph.

So while it wasn't organized in the structured way from a cosmetic perspective, I'll still take the information and fix it on the back-end.

Good comment since it gives me food for thought for random follow up material.
 
#85 ·
Seo

Ok, I have read enough and heard from others elsewhere and will give the basic class a try. Brian, you will see a sign up from Ryan Restorations and I would like for you to call me to discuss helping with a new site since I don't like the current tileandslateroof. Business is great but not from my website, mostly word of mouth. Just figured I would get your attention by signing up.
Thank you,
Dan Ryan
 
#88 ·
Hi all,

I started working with Dan from above.

He is a specialty roofer and I am learning so much by how he teaches me each of his services when organizing pictures and explaining details of the different material types.

I found out he is an ex-Marine which is probably why I have been able to get so much detail in such little time. I get surprised knowing he is on a roof all day and then sending me replies like clockwork at night and early morning. I think a lot of his potential customers will enjoy knowing when someone has served our country and pays attention to details and is also timely too so I am building that into the Marketing Image, in addition to the traditional SEO stuff.

I'll ask him to come back to post after we go live since I think many folk looking for a new site will be interested in seeing someone's online representation look good in a short time. It will be easier to show with specific examples to what he learned in order to create the results faster.
 
#89 ·
So I did a Marketing Plan for this guy, gave him a laundry list of things to help me understand all the nuisances of his specialty business, and as much other unique content as possible (pictures with descriptions, etc.).

I packaged it all for my website folk and now it is in their hands.

Just putting some finishing touches in place (for example getting the Google My Business in order), and will have this live soon.

The contractor's current website will by no means be a reflection of how he is going to look going forward. Am excited to work with him.

Will be live shortly, and before the end of the month.
 
#91 ·
Hi BamBamm,

In his area, there are a lot of Asphalt Shingle Roofers. His focus is specifically Slate Roofing, Tile Roofing and Copper Roofing. I personally did not know the difference until he showed me pictures that required an explanation.

I am sure you know of those differences too, but what I am doing is ensuring he stands out compared to the local competition. Even his truck happens to be really cool in how well it projects what he does. So of course I am including that within the image building of the About Us page (along with the mention veteran marine, etc.).

You will probably be a good critique of what I came up with.

Brian
 
#92 ·
My adventures with SEO

Hi again ,
Ok its been busy month with regular work being so busy and giving my online tool box people all of the information they needed after he created my marketing plan. I created many individual emails to explain my services and locations. Brian sent many back to me to help clarify what I was saying and better organize for the web site company. It took a little to figure out the method then I got onto it. Also I finally got to show off me and my truck since I get so many comments when on the road next to other roofing companies who have a magnet on the door. That is on my About Us Page.
I wasn't sure I could pull it off so quick but was able to work late and weekends just to accumulate all the information to package it the way Brian wanted it. There is a lot to take in between understanding the marketing plan and taking the classes. I think brian may have been taken off guard on how ready I was but then again I just wanted to get this behind me and did what I had to do especially while business is doing so good.I know I now have some work to do with getting reviews and the social things too. So now I guess I sit back and wait to see what happens when it comes to generating new leads, but for now I get to have a good promotion who I am, and can look to a site when doing some new bids I am in the process of. One is for a mansion. The site is TileAndSlateRoof.com
Do I look good in your opinion in such a short time?
Hard for mr to offer the sea comments myself since I just went live and am just learning, but I see many things in place designed to get me rankings.

BamBamm, I see you are in the business too, let me know what you think too. Just go easy on me since I am on a roof all day just like you. I know you can better appreciate how tired one can be to come home and that start things up again. Thank you all.
Dan Ryan
 
#93 ·
Hard for mr to offer the sea comments myself since I just went live and am just learning, but I see many things in place designed to get me rankings.
Dan,
Thanks for coming back .... as you get busier, especially with things like Social Postings, just remember to glance at the words or spell check too. Easy for small typos such as "Hard for me to offer the seo comments myself ...." :laughing: But on the serious side, you really did well helping accumulate all the content to make this happen in such a short time. Good luck with the business and the remainder of the year. You now are in a completely different marketing position for 2017 and beyond. Speak soon.
Brian
 
#96 · (Edited)
I have started MOTB's basic SEO course and already am preparing to update our site to implement changes. So far: excellent, straightforward information and advice and Brian has shown himself and his company to care deeply about their customers. I am recommending Brian's courses to any that are on the fence. I jumped on it as soon as I found out.

As I go through this process, I am realizing three things:

1. This process of building our websites and creating wholly-owned custom content is what I call "colonizing the future", which means you are building your future through your website and content. Therefore you are building the future of your business now, for the benefit of you and your family. This is like currency that you are creating now and in the future.

I never did play the Lead Generation company game, as I found their sales tactics to be very negative. Now that I have gone through Brian's basic course, I now realize how awful these guys are for benefiting your and my future - they literally steal your stuff. I will now never use them, and in fact, will use their very own SEO tactics to colonize our companies' future. Yes!

2. While generating leads for most folks is a primary focus, we are taking marketing very seriously overall. I am triggered in this process to think about SEO and building our website in two ways. First, of course, is generating leads, because without those our company (and sales) suffer. But, as importantly, I start to think in terms of our Identity, how we appear (through our website and other marketing efforts) to customers, vendors, subcontractors, and the general public - some call it reputation. What I am after, is building an Identity of Trust, Value, Authority, Leadership and Competence in the demolition specially contracting space. My point is this: don't forgo building your Identity, while you do the technical stuff for SEO to chase leads. They must go together

3. (And last). Think of this website building, identity building, marketing, and SEO, not in terms of a "sprint", but rather a well-planned marathon. I think in terms of the Bill Gates quote "most people overestimate what they can get done in the short term, and underestimate what they can get done in the long run". I am working on being in a mood of patience and enthusiasm for the long term, as I go through the SEO learning process and look forward to seeing the results of new knowledge and (SEO) learning. It takes time, but is well worth it.

Hope that helps someone out their thinking about this process.

Scott




Sent from my iPad using Tapatalk
 
#97 ·
Hey everyone,

We started with this class over a year ago and then moved to the advanced class. We got our old dormant site to then get leads. Then the opposite happened where we were getting good leads and bad leads too. We just had a Marketing Plan done with the My Online Toolbox to take it to the next level, and just updated our site to be mobile friendly for different devices and also better at eliminating the tire kickers. We are enhancing our image for 2017 and beyond now that our company has grown to promote an upper scale image to get away from the lower end remodeling, which we may still do, but we want our website to show us with a more quality image. Keep in mind generating leads to the site is different than what the customer sees once they come to the site. Check out our updated site to see how far we have come along. http://castileconstructioninc.com/

Forrest Castile
Castile Construction, Inc.
Eugene, Oregon
 
#100 ·
We are enhancing our image for 2017 and beyond now that our company has grown to promote an upper scale image to get away from the lower end remodeling, which we may still do, but we want our website to show us with a more quality image. Keep in mind generating leads to the site is different than what the customer sees once they come to the site. Check out our updated site to see how far we have come along. http://castileconstructioninc.com/
Forrest Castile
Castile Construction, Inc.
Eugene, Oregon
Hi Forrest,
I'm really happy for you and Jen (see, I didn't forget).
I also see your About Us Team growing, and glad your programmer also took my ideas how to use SEO tactics to even grow the company to solicit more employees.
I sent a separate communication for a suggestion pertaining to fonts.
Also, I will send a separate note about how to better entrench the location marketing side of the business.
Nice to see the change from nothing, to lead generation to now lead generation and better cosmetic representation.
Very cool transition of your business.
Brian
 
#98 ·
I am really proud of you but I have to ask, what drives people to post here about my online toolbox?

Does Brian offer an incentive for doing so? I have seen so many of these posts and I am curious as to how he manages to drive customers in here to post reviews.

It can be hard enough to get a Google or yelp type review from a customer.
 
#99 ·
Because it works and he is about helping. Sure he makes money from the deal, but who doesn't need to make a living. What he doesn't do is take advantage of us. He gives a lot of information away and truly loves what he does and the people he does it for. He can be a bit pushy, but it's for good cause and reason.
 
#103 ·
Hi Everyone:

I finished MOTB's Basic Class and have started to implement changes to my site. Just signed up for the Advanced Class and have made it part way through that.

Boy, what a difference in just understanding the basics, much less the advanced stuff. I had a couple geographic+services pages that I created a couple months back. Funny think was, they got to #1 in Orange County and had no clear ideas as to why this was happening (dont' get me wrong, love it).

I haven't seen any threads on MOTB Advanced Class, and would be curious to see what others thought of the topics. I'll search and see if there is a a separate forum topic on that so I’ll make comments there if so. I am a big fan of "try before you buy" so might recommend the youtube videos below, you can see a small piece of the class which might help to see if it's a fit for your learning stye. The first two of these videos gives you a good feel of the flow of the classes, check it out.



So far so good, I am light years ahead of where I was a few weeks back, now just need to make all the changes......;<0

Scott
 
#104 ·
SEO Progress

Hi everyone,
It’s been almost a year since I posted last when making a comment about one of the lead generation companies. Have been so busy with all the work from the floods. I started my new website last year with just some basic seo education but simply couldn’t keep up on my own. I decided to take the advance class and build a marketing plan too then I just let the toolbox people run with it. It did take some effort to coordinate getting all the content organized on my part, but my new site really represents both my residential and commercial sides of the business well, and my rankings are already improving. Now working on things like Google Reviews and then Facebook postings and some YouTube videos. I suggest the classes to either do this on your own if you have the chance, or at least be able to follow along on all the topics if you plan on relying on someone else to create a website for you. I think my new site came out nice including all the marketing items. Any comments?
Angel
www.ZitroCS.com
 
#106 ·
I took the classes and also did work with the company to organize all my content for a new website. I’m a tiling contractor so we decided to break down the tile types (ceramic, glass, porcelain), the types of jobs we do (backsplashes, floors, showers) and the locations too. I put it all together with the MyOnlineToolbox guy and then worked with a website company to launch the site. Now starting with Facebook social postings and looking to get my 1st Google Reviews. Any other suggestions or comments from you all to help push along the rankings for leads? Thanks.
Mike
www.GuildTile.com
 
#109 ·
Now starting with Facebook social postings and looking to get my 1st Google Reviews. Any other suggestions or comments from you all to help push along the rankings for leads?
www.GuildTile.com
Hi Mike,
Forgive me if this is a duplicate from my emails but remember you can guide people to your Review page and let the page guide them to either Google Reviews or a Direct Submission to make it easier on yourself. Also, I saw your Facebook posts and send you a direct email for suggestions on how to use Facebook better. Glad to see you focused on it. Good luck and speak soon.
Brian
 
#107 ·
Welcome to CT, Mike. I only hang out in places here related to business, marketing, and web sites, so I don't get to welcome many new members.

Your site looks good and follows the important rules; not surprising though since you took Brian's classes. The only thing I noticed is the testimonial "slider" near the bottom. I would either slow it down or not animate it at all, and just use navigation arrows so people can easily see they have the option to scroll if they want to. Automatic movement is not only distracting while reading, it makes the top 10 of every annoyance list or survey. If you're trying to read a testimonial snippet (or anything else) and it advances automatically, you've just forced your visitor in a direction they weren't looking to go—not a good way to create positive impressions.

Yes, this rule gets violated on a massive scale, but that's probably also why it makes every list of things not to do.
 
#108 ·
The only thing I noticed is the testimonial "slider" near the bottom. I would either slow it down or not animate it at all.
Yes, you are correct, but I think it's more of an issue for the main image sliders (at the top of the homepage) being not good for conversions. I agree the testimonial slider is too fast, especially when trying to read that one longer testimonial.

But all things being considered for a new person with a new website, then I would put it at the near bottom of the list when first optimizing a new site for seo and then for conversion. Glad you didn't find anything big to beat him up about on the inbound lead items :clap:.

He took a good approach to breaking down his services and locations when at first it was hard for me to know "exactly what services he provides" and "exactly where he provides it". But then he got it and organized himself well. I'm waiting for just a little time to pass before looking at the ranking reports to then figure out the best ways to use his new content.

Thanks for the cosmetic observation.
Brian
 
#110 ·
Hi everyone,

I have never posted before and now feel I am ready to do so. I have ready many of these forum comments in the past and didn’t do anything to my website for a long time. I wasn’t lazy but just too busy to focus on our website. I finally got motivated to jump in and not wait for a downturn. More important is I want to start getting better leads as opposed to just more leads. I have learned that getting more leads isn’t always what it is hyped up to be if the prospect is not the type of customer you want. I hooked up with myonline toolbox and learned the basics. Then I did a market plan with them too. I worked with my people to organize the content which was all over the place on my old website. Now my business looks awesome and even my rankings for my important search topics are finally working. I never got leads from my old site and now am getting them with better prospects. It wasn’t inexpensive compared to some other the other things we considered, but completely different when it comes to learning a little, having a plan before and after the site is created, and building a site that represents my company. Definitely consider this if you are looking for a long time change and are willing to put in the effort to organize your pictures, reviews and content for this SEO stuff to work. My site is www.quality-renovations.net. You can use this as a way to make you feel comfortable if you are just not sure what to do when considering all the marketing options out there. I had the same resistance for way too long. Hope my comments help someone new just like these comments helped me move forward.

Pat Dion
Quality Renovations & Home Services
 
#111 ·
Im hoping to show what I finally learned too. That is all this website marketing stuff is able to be learned. I waited too long. I was introduced to the people at myonlinetoolbox late last year. I have been in business for a good time and just didn’t put much effort into marketing and websites. I took the online classes and also had them create a marketing plan. It really was not that hard except there were just a lot of little things they helped me organize that I can understand. Many small things helped it come together for me.

My new site www.chrisrigginsconstruction.com just went live a few weeks ago. Getting Google reviews (got a 5 Star Rating so far) and now learning how to build my Facebook business page too. I am learning the importance of the seo topics like Title Tags, the picture tags and social sharing. The motb folk have been guiding me to focus getting more unique content and letting them worry about the seo details with my web company. They explain anything to me when I ask.

For me it just took some patience to get my new site going and I just should have started earlier. I am not a tech guy but am learning and like my new image. My biggest suggestion to anyone new would be to learn a little so you can feel excited to support your website company’s efforts. Feel free to ask me any questions and I will try to help out. I am better with someone being a novice since I was just one myself.

Chris Riggins
 
#113 ·
Getting Google reviews (got a 5 Star Rating so far) and now learning how to build my Facebook business page too.
Chris,

I just took another glance at some of these topics and was pleasantly surprised. You spiked to 9 reviews in just a few months. Yes, I am glad you have the 5 Star rating but also glad to see you now have the formula to keep it going on a continuous basis. Good for you.

Then I glanced at your Facebook page and see you doing another few things correctly. First, it would nice to see your first Facebook review and it was also nice to see you making your first post where there is a reason to follow back to your website. I noticed one of your customers even made a nice comment towards always recommending your business.

Part of my challenges is just getting people to embrace the topics and keep them as part of their business strategy. You are starting off well and I look forward to pushing you to maintain the momentum as time passes. An all around great start, especially for a self proclaimed novice. :clap:
 
#112 ·
Hi Chris,

Glad I was able to convince you to get away from the other Lead Generation service topics and start focusing on just your own efforts. :thumbsup:

I understand that feeling of just wishing you should have started earlier, but be excited that all of the past is behind you, and guide all new prospects to your websites whenever the opportunity arises. Remember, the new prospects have no idea about how you looked in the past, so leverage the new image for new opportunities.

You have come a long way and we will continue to help you with your inbound lead generating activities directly to your website. I look forward to hearing the day when someone says they are looking for your service and found you on the web. Congrats on helping accumulate all that content to get it started. Speak soon.
 
#116 ·
I can provide you a good summary directly from GMB.

For example, one item to look at is the suggestion to put photos there. I do not suggest downloading an endless set of pictures, but rather I suggest placing your best pictures there. Following is an example of what one of my newest clients just received today. Just in time to support my answer to your question. I am unsure if the client I used in this example is on this forum so I cut off his name but will see if he is receptive to participating with more information.

Text Font Line Floor Flooring


So it is clear Google is asking for pictures, and acknowledging its importance as more people look at them when looking at one's company.

Hope this guides you well.
 
#118 ·
hi motb.
I read about you on linked in forum and also heard from you from the man with markup profit too. Also saw this here and would like to have you call me when you can. Sorry if I do not write as good as others since I speak better than write since english is my second language. I also sent a message late yesterday after signing for both classes. my site is www.originalbuilders.com but it would be better to talk since it is not done correctly. Sorry for multiple messages but I would like to try faster and just wanted to get your company attention by getting classes and the planning since I know I needed to start some where. didn’t do it correct first time. thank you very much.
Vladimir Kolarik
Original Builders, LLC.
 
#119 ·
Hi all,
This gentleman definitely cannot be judged by his current website since it simply doesn't come close to representing his image, let along it is far off on any lead generation opportunities. We spoke at length and he explained to me about pending opportunities brewing as well as he is ready to expand on his lead generation diversity. Luckily for this gentleman he does have a great business spanning two states and is rather diversified. And also luckily I am able to go faster on a Marketing Plan for which I am doing this weekend since I plan to have some time off for the upcoming July 4th weekend. Traditionally I am leery of those who say they really are ready and are willing to do what it takes and go super fast. He reached out to me via a handful of avenues so I joked that I will use the communications as a catalyst to push him faster. And he did sign up for both classes to get my attention and I see he is actually going through the classes too over this weekend. I will keep you all posted to see how fast both of us can go with his transformation.
Brian
 
#121 ·
Surprisingly I was able to not be distracted on a Monday and am sending this gentleman a rather thorough Marketing Plan draft. I say draft since I found things that I need him to reply in order for me to finalize, but I have enough that will keep him busy. I never go this quick since traditionally it requires some going back and forth, and it has been awhile for a day to be relatively paced with existing customer issues.

Anyhow, he is a diversified contractor between New Home Building, Remodeling and Commercial. Has some nice stuff. Also, he spans two states so I want that to be adequately covered. Content is available and just seems to be all over the place. I bumped into one thing that may be an advantage but I need to wait for the gentleman to reply to my findings. I think he learned enough and will have enough guidance from me that I think he can do this. Now let's just see how fast he can go.
 
#123 ·
Vladimir,
I don't know how much coffee you had last night, but that was impressive as I was reviewing the folders I set up for you while having my morning coffee. I can see you paid attention with the classes and my instructions. Just so others can appreciate your efforts, I went to the folders and found three specific files that look like the following:
Classic Kitchen Remodeling.jpg
Contemporary Kitchen Remodel.jpg
Rustic Kitchen Remodel.jpg

There are pictures in all the service folders done perfect where there is no second guessing what you are trying to tell me.

I also see he has some documents that are giving details about these pictures. I didn't get a chance to review the documents but will give an update after I thoroughly review them, or I will first call you when things are not clear to me.

But a really good job getting that much organized in such a methodical manner. :thumbsup:
 
#125 ·
I had a call with myonline toolbox and the web development company. The toolbox people spoke for some time to review everything about our company and all the information that was organized. Then they wanted me to fix anything they did not say right which was not much. Then we talked about the design options I wanted to see with the layout. After I spoke the myonline toolbox reviewed details that had to be included. They said I should have my site ready sometime around end of month. myonline toolbox will review details while I am working and then I will review too. Guess not much more to say until then. Have nice summer and I come back soon after I have something to show.

Have a great weekend and 4th of July !

Vladimir
 
#126 ·
Hi everyone,
I have read many stories here and just wanted to make you aware SEO training is also good for Canada too. I took the classes and used them to better work with my website company. The site is https://pilotelectric.ca and we launched it a few weeks ago. There is a lot to go but I did not want to wait to launch the site to support new bids we are working on. You will see we focus on four particular locations here and we are also a Residential and Commercial Electrician. We have many specialties so we are going to add to the Residential and Commercial pages as we get more content organized. Nice to meet you all. I will be more in the Electrician section of this forum but just wanted to pass along something that I did not see (applicable to Canada) mentioned on the other class topics.
Robin.
 
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