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My Adventure With SEO

 
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Old 07-15-2015, 01:57 PM   #21
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Re: My Adventure With SEO


Hi Tinstaaf,
I saw you removed my website link since I am non-contractor, which is OK, since that is true.

[More references to website removed. - Moderator]

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Old 07-15-2015, 06:28 PM   #22
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Re: My Adventure With SEO


Enough said.

Next!
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Old 07-15-2015, 07:11 PM   #23
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Re: My Adventure With SEO


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Enough said.

Next!
Come on it was pretty clever.

triedntrueservices DOT COM

Gotta love it.
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Old 07-29-2015, 07:26 PM   #24
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Re: My Adventure With SEO


Hi,

I was about to post here the other day but got distracted with some lead gen issues and posted there first.

Anyhow, I have seen numerous references to this SEO marketing learning and started with this just a few weeks ago.

Only started with the basic stuff so please be gentle with your comments since I see on some other topics you guys can be a little rough sometimes.

The class is explained very well and easy to understand.

I have a much better understanding of what I was doing wrong and need to do,

I had no idea what a title tag was, let alone a meta tag, so I cleaned a lot of that up.

Also did a non-existent job at explaining where I do my work which is a bad thing too, and I知 making my new pages as fast as I can.

Im sure you all could give me more ideas but Im not there yet and need just a little more time for my own basic stuff.

Anyhow, everything you said is on the money and contractors should at least learn, then decide whether they can do it or want to have someone else do the marketing work.

Thanks for supporting my thinking on this website marketing stuff.

I値l come back soon to ask for your opinions but after I get a handful of things done.

Amanda Bracken
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Old 09-03-2015, 08:58 AM   #25
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Re: My Adventure With SEO


I知 back as promised.

It痴 been just over a month and let me tell you what I did.

First, I fixed my Title Tags and Meta Descriptions (after really not knowing what any of that meant in the first place).

And now I created new landing pages, with Title Tags and Meta Descriptions for all my service areas. I am going to clean up how I promote my service areas since it is messy but I wanted to just get something started. This is a big topic to tackle but we never told search engines where we do our work!

This isn稚 a SEO thing, but I added the correct Copyright information just to start putting up my defense to the Lead Gen companies now that I知 adding new pages. Not sure specifically what I am supposed to do to ask the lead gen folk to remove us but I will figure that out later.

In addition to my new location pages and me cleaning up how I promote the towns we work in, I値l then move over to fixing the pictures. Have way too many pictures that are indexed horribly.

I知 not embarrassed anymore to have you check out our site, it痴 www.dennisbilt.com .

I need just a little more time before asking for any other advice but so far already got our Alexa ranking up from 25 Million to 15 Million. I was advised to not focus much on these stats while I am getting started but it still was cool to see.

This is all starting to make sense and I値l be back again after I make good progress.

Amanda
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Old 09-03-2015, 07:29 PM   #26
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Re: My Adventure With SEO


If 2 sites were ranking the same in google one you or me built or one a web guy built a few things would happen.

The web guys site would get more calls or emails.
The quality of the customer would be better
The closing % would be higher
The profit would be better on his site

With that in mind is doesnt make sense to do it yourself to save a few grand.
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Old 09-03-2015, 08:52 PM   #27
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If 2 sites were ranking the same in google one you or me built or one a web guy built a few things would happen.

The web guys site would get more calls or emails.
The quality of the customer would be better
The closing % would be higher
The profit would be better on his site

With that in mind is doesnt make sense to do it yourself to save a few grand.
Unless you don't have the few grand to spare.

Or are getting what you need from your site.

Closing % and profit have little to do with your site and more to do with your business knowledge and understanding of your market.
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Old 09-04-2015, 06:47 AM   #28
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Re: My Adventure With SEO


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With that in mind is doesnt make sense to do it yourself to save a few grand.
A few grand (maybe or maybe not), but even if it cost a few... the profits of a SINGLE, decent cabinet job would pay for the site.

Ongoing seo linkbuilding and content writing would result in exponential profits.
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Old 09-04-2015, 05:48 PM   #29
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Re: My Adventure With SEO


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Unless you don't have the few grand to spare.

Or are getting what you need from your site.

Closing % and profit have little to do with your site and more to do with your business knowledge and understanding of your market.

I could make the point that if they are in that situation then they really need a site but youll just argue so whatev.
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Old 09-04-2015, 06:00 PM   #30
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Re: My Adventure With SEO


To those on the fence about getting a site do whatever you have to do to get it done....Borrow, steal, throw it on a card, whatever. My new site built by a pro has gotten more leads in the month it's been up than the entire year my old half homemade one got in the year I had it. Its. been a bit overwhelming to be honest. Have to reorganize a bit to actually be able to handle the increased volume.

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Old 09-04-2015, 09:11 PM   #31
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Re: My Adventure With SEO


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I could make the point that if they are in that situation then they really need a site but youll just argue so whatev.
Isn't that arguing with me? Is a two way street brother.
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Old 09-05-2015, 08:39 PM   #32
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Isn't that arguing with me? Is a two way street brother.
No it isn't



Yes it is


No it isn't

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Old 09-11-2015, 06:54 PM   #33
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Re: My Adventure With SEO


I was introduced to these online classes by another consultant and have never did a website or post on this forum. Just kind of looked around. Anyhow, I kind of been clueless on all marketing topics. In fact, my website unfortunately is absolutely a mess so feel free to look at it, if for no reason than to agree with me . www.soapstonehomes.com .



Not sure who is tntservices , but he worded the topic well including references to lead generation services so it got me stimulated to finally say something as I am pondering about getting better leads for 2016.



I am taking the plunge to learn as much as I can while getting my business marketing side going. I know I can do such a better job showing off my work and getting leads so hopefully the consultants and other people bragging how it works well for them will also pay off for me. The folks who run the classes also provided me some specific things I should start with too. I知 do not know enough to talk about the details yet and will come back once I know enough to not feel lost.



I知 sure there are some guys and gals who are in the same boat at me, crappy site and no leads, so hopefully I can feel good enough to come back and be like tnt痴 success. Thanks for the motivation sir!



TNT, you seem pretty strong in your convictions in other posts I see you doing, so just go easy on me when you go to tell me that my site is terrible and needs all the help I can get.
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Old 09-11-2015, 08:19 PM   #34
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Re: My Adventure With SEO


hygutter guy..did you have a local guy do your website..or did you go online like sites4contractors
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Old 09-11-2015, 08:23 PM   #35
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hygutter guy..did you have a local guy do your website..or did you go online like sites4contractors

Carl did my site from sites4contractors.
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Old 09-11-2015, 11:39 PM   #36
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Re: My Adventure With SEO


I agree that it's a better expenditure of time and money to have a professional build your website. That doesn't mean that you shouldn't learn about the basics of SEO and copywriting. A good developer lays the groundwork for a good site and then the business owner can add new content as often as possible. You're much better off spending a couple thousand(or more) on a good site and then putting your efforts towards increasing your content then spending hundreds of hours developing a site that is too sloppy to rank or convert.

Thousands of dollars is big money, in theory, but would you really use a construction material that cost $5 less but took an extra hour of your time? That's pretty much what we're talking about.

I have a site that I built but I also have a background in web dev and seo and also can't come close to handling my current lead load. I'm not bragging, just explaining why I'm content with what I have. My pinch point is lack of manpower. If you're having any issues with generating leads or getting your job size or profit % up, then your should be seriously analyzing what that site is worth to you.

I run a 2-3 guy crew and have sold at least $60k through the website each year. There's plenty of money, even in that limited amount, to finance a couple thousand for a web developer, if I needed better conversions or more leads.
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Old 09-12-2015, 12:59 PM   #37
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Re: My Adventure With SEO


Ethan,



Thanks for your reply.



I like that you built your site on your own. Unlike you, I don稚 have a background in this stuff but I first want to learn. So even if I don稚 do great, at least I will have a better grasp of what I want my website person to do, not just initially but over time.



I realize I can pay someone to get started, but I am treating my online opportunities as the future of leads that is separate from my customer referrals.



I have read so many stories of websites that become dormant over time, or web developers changing jobs and the business owner has no idea how to go about transferring the website to another person or firm. Or when things grow and someone has office staff, I have heard the website is actually so good that it is easy for someone to pass the updates to their office staff as the business grows.



So at a minimum I want to understand the basics of this website marketing stuff since it will be here for many years to come and I don稚 want to just blindly rely on another person or company that may or may not stay with me overtime. I really don稚 want to just pay a monthly fee and not know what someone is doing. I don稚 need to know every little detail, but I don稚 want to be clueless either.



I may decide it is too much for me and just pass it along to another company, but I also have read about so many people doing so well on their own, or having a better relationship with their website company when they can force the marketing conversation.



I was listening to a web presentation and something stuck out to me and I kept it as part of my decision to learn before the year was over. The statement that made me think about learning this web marketing stuff is 溺ost website companies are better at SEO than they are at marketing. They call themselves marketing companies but they are really more versed at keyword analysis and webpage tech terms. Marketing is a whole lot more than just a website and SEO.



The investment for me to try is so little, but the education can allow me to talk somewhat intelligently like you for many years to come. Unlike just starting with a website company and being tied to them for a long time, the downside for me learning is next to nothing other than a little time and money.



You, tnt and too many others seem to be able to enjoy knowing what you are talking about and I want that feeling too. Funny since I spent so much time on the testimonials page of the class that I felt like I have to learn the general issues and see if I can do it or not. Your way of talking is similar to those testimonials. So I may decide to hire someone, but only after I know why I am hiring them and what to expect. Thanks for the motivation. I値l keep you posted.



Andrew
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Old 09-12-2015, 11:21 PM   #38
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The investment for me to try is so little, but the education can allow me to talk somewhat intelligently like you for many years to come. Unlike just starting with a website company and being tied to them for a long time, the downside for me learning is next to nothing other than a little time and money.
I think it's a bad idea but it's not a new bad idea. It's exactly like when someone tells me they want to do a DIY project even though they don't know how to use a power drill. You want to put up the trim and the paint, not pour the foundation and frame the house. If you mess up the paint, you can repaint pretty easily. If you botch the foundation the house will be a mess forever.

The investment part can be huge. We're talking about sales. How long will it take before you can achieve the same sales you would with a professional product(if ever, not likely)? How much were those lost sales worth? This forum is full of guys who monkey with mediocre or bad sites for years and think their numbers are getting pretty good, but it's just relative. Looking at what I, or JBM or some of the other guys have achieved doesn't prove that "anyone" can do it. I was managing websites, seo, ppc and hundreds of thousands of advertising dollars at one point. It was my job, not a side hobby. My results, for very little effort have been good, but you would need to spend hundreds of hours of learning to achieve even my mediocre results.

What's 100 x your hourly rate? 200? I bet you can buy a very nice site for that and it will be done in a month. A good web dev will build the site, fill it up a bit for you and then, if you want, show you how you can easily continue to add good content and target new markets and keywords. So you can start writing that good content now, skip all the design stuff you aren't qualified to do, and have a successful website before Christmas. Or you can start trying to learn CSS, web analytics, maybe some php and all those other fun things. By the end of next year you might have an okay site, probably not.
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Old 09-20-2015, 08:22 PM   #39
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Re: My Adventure With SEO


Ethan,



I disagree with you thinking it is a bad idea. Your comparison is not apples-to-apples but I see what you are trying to say.



I didn稚 say I want to learn the all the details of all the topics, but I may want to know enough to understand the basics. It is not like this stuff is going away anytime soon.



Many of us contractors did not go to school to learn business, and that includes marketing. I need to start somewhere.



Kids go to school for MBAs and have no idea what job they will do out of college, but they learn the basics of marketing, operations, etc., and then join the business world.



I started as a craftsperson and backed into the business side and now am expanding my business knowledge on the marketing side. I may do some development myself or I may hire someone, but for sure I refuse to be clueless on the topics for the rest of my career.



Almost done with the class so I can talk more intelligently on the subject matter.



Andrew
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Old 09-20-2015, 08:40 PM   #40
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Go back a couple posts and read what I wrote. It is very apples to apples and I say that as a guy who has worked as a marketing director and as a guy who has started and operated a construction company. I understand that you want to comprehend the topic, that's good, it's learning and experimenting on the CREATION of your own website that I advise against.

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I agree that it's a better expenditure of time and money to have a professional build your website. That doesn't mean that you shouldn't learn about the basics of SEO and copywriting. A good developer lays the groundwork for a good site and then the business owner can add new content as often as possible. You're much better off spending a couple thousand(or more) on a good site and then putting your efforts towards increasing your content then spending hundreds of hours developing a site that is too sloppy to rank or convert.

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