Landing Pages - Websites and SEO - Contractor Talk

Landing Pages

 
Thread Tools Search this Thread Display Modes
Old 05-30-2015, 10:49 PM   #1
New Guy
 
knaveman67's Avatar
 
Trade: Electrical
Join Date: Nov 2014
Posts: 20
Rewards Points: 50

Landing Pages


I've built my website all by myself with Wordpress. In six months I've made it to the second page of Google results for the major city in my area. I'm constantly trying to improve everything.

I'm starting a blog to help increase my Google ranking. I was also thinking of adding landing pages specific to locations that aren't targeted with my normal SEO. Trying to get more specific with areas and services so I don't miss any potential customers. Would blog posts work for this or do I need to create an actual page? Seems to me that a blog post would work just fine, but I'm looking for some SEO experts opinions.

Also, any tips on creating the landing pages/posts?

www.angelineelectric.com


Sent from my iPad using Tapatalk
knaveman67 is offline  

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ContractorTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

   

Advertisement

 

Old 05-30-2015, 10:54 PM   #2
Hair Splitter
 
TNTRenovate's Avatar
 
Trade: General
Join Date: Aug 2010
Location: Naperville, IL
Posts: 18,322
Rewards Points: 1,268

Re: Landing Pages


You are still lacking a lot of basic SEO.

Unique titles. Services-2 means nothing to Google.

Create unique service area pages.

Anchor text.

Contact form.

There is a lot you could do. Forget the blog for now. I'm getting first page top 2-3 results after taking MyOnlineToolbox.com basic SEO course.

Advertisement

__________________
Tried & True on Facebook
Tried & True Website
Quote:
Originally Posted by CarpenterSFO View Post
You ask for your money frequently, and you collect it quickly, else you stop working immediately.
TNTRenovate is offline  
The Following User Says Thank You to TNTRenovate For This Useful Post:
knaveman67 (05-30-2015)
Old 05-30-2015, 11:16 PM   #3
New Guy
 
knaveman67's Avatar
 
Trade: Electrical
Join Date: Nov 2014
Posts: 20
Rewards Points: 50

Re: Landing Pages


Not forgetting the blog, but thanks for the other tips.


Sent from my iPhone using Tapatalk
knaveman67 is offline  
Sponsored Links
Advertisement
 
Old 05-31-2015, 07:00 AM   #4
Pro
 
JBM's Avatar
 
Trade: Masonry
Join Date: Mar 2011
Location: Mass.
Posts: 7,661
Rewards Points: 10,920

Re: Landing Pages


You should use a premium theme and put your company in the copyright down on the bottom.

I would also recommend the course TNT recommend as your seo has a lot of room to get better.

You should add quite a few more service pages, more location pages, learn about the use of geo locators in page titles and content, add your address or even a map with a radius, interlink your site-which is very important to do correctly, add contact forms, add a CTA, remove the links to the companies in your footer, just put an image there.

I would make the content reflect that its you doing the work not your crew. I assume thats correct. ITs really a strength to have the owner do all of the installations, show it off!

I didnt look at file names for pictures, compressions size, site speed ect.

You want to make sure your NAP is spot on moving forward. You can cause a bit of nausea if you get this off to a bad start.
JBM is offline  
The Following 2 Users Say Thank You to JBM For This Useful Post:
George Z (05-31-2015), TNTRenovate (05-31-2015)
Old 05-31-2015, 04:07 PM   #5
Painting Contractor
 
George Z's Avatar
 
Trade: Painting Contractor
Join Date: Dec 2004
Location: Toronto
Posts: 1,880
Rewards Points: 1,138

Re: Landing Pages


I second all the above advice from TNT Services and JBM.

On your question, I would do it like this:

Home - Service Area - Name of area.

Then you can write different blogs about these areas, also detail some projects in these areas to link to and support them.
Mine is like this: http://ecopainting.ca/gta-painters/mississauga/

Before you go too far, think about how you will structure your pages. Fixing it after as I found out is a big pain and to keep changing urls is not a good idea.
Think of your future structure as being a tree with branches, then smaller branches connecting to them.
__________________
My Painter Made me this Video

Last edited by George Z; 05-31-2015 at 04:14 PM.
George Z is offline  
The Following User Says Thank You to George Z For This Useful Post:
TNTRenovate (05-31-2015)
Old 06-12-2015, 01:07 PM   #6
SEO & PPC Specialist
 
anand's Avatar
 
Trade: Design
Join Date: Jun 2015
Location: Chennai, India
Posts: 11
Rewards Points: 22

Re: Landing Pages


Have you been measuring results in terms of calls? At first look, I think even if you are receiving traffic, there may not be too many enquiries. That is because you are not making it easy for the visitor to send an enquiry or call you. I do see the phone number but it is kind of awkwardly placed at the bottom of the first fold - which means, it is going to be shown too low when I load the page and too high when I hit page-down and go to the second page.

The average guy on your site is going to stay for just 7 seconds odd. You need to show them what they want in that time.
anand is offline  
Old 06-14-2015, 04:05 PM   #7
New Guy
 
knaveman67's Avatar
 
Trade: Electrical
Join Date: Nov 2014
Posts: 20
Rewards Points: 50

Re: Landing Pages


Looks like I need to work on the site a little more. I'm moving up the search results all the time, but my traffic is almost nonexistent. I've had maybe five calls from my website in the last six months. Most of my work comes from Thumbtack leads or a Craigslist ad. I'm trying some door to door marketing as well, to see how it works. I'm not slow at all, but I could always be busier.

I still don't have the money to pay for anyone to do this for me and I really want to learn as much as possible about it. I know everyone says to use myonlinetoolbox, but last time I checked it was more than I can afford right now. I appreciate all the feedback and will continue to work on it when I have the time.


Sent from my iPad using Tapatalk
knaveman67 is offline  
Old 06-14-2015, 10:57 PM   #8
Pro
 
carlsore's Avatar
 
Trade: Internet Marketer
Join Date: May 2008
Location: Qualicum Beach BC
Posts: 529
Rewards Points: 588

Re: Landing Pages


Here are some pointers for your site specifically with regards to your on-page. We can tackle off-page separately.

#1. Unique Page Titles.

Let's take your "Services" page for example. Your current page title is this:

"Services - Electrician Tacoma Steilacoom Lakewood Puyallup Olympia"

This doesn't make much sense to a search engine or a visitor. If you are in Steilacoom then I would only use Steilacoom as your geographical area (for now).

Here is an example of a better page title

Electrical Contractors in Steilacoom WA | Angeline Electric

#2. You need a well written and unique meta description for every page.

Using this same page as an example your current meta description is:

Electrician and Licensed Electrical Contractor serving Steilacoom Tacoma, Lakewood, Puyallup, Gig Harbor, Olympia - Troubleshooting, repair, construction

You are trying to cover too many bases here and it's diluting your efforts.

Here is an example of a better page description for your services page

Need an Electrical Contractor in Steilacoom WA? Angeline Electric is an Electrician based out of Steilacoom WA specializing in residential electrical services.

From this page you then link out (internal links) to ALL of your service pages. For an electrical contractor this easily be dozens of pages. Each page an opportunity to be found.

#3. Your Page URL - or Permalinks with Wordpress

Using this same example your page URL is

http://www.angelineelectric.com/service-electrician/

A better page permalink would be:

angelineelectric.com/electrical-services-in-steilacoom-washington

Now you have added your geographic area into the URL.

#4. A Photo On Every Page.

You should have a photo on every page and that photo should have a relavant filename along with relevant ALT IMG tags.

For the services page a good photo filename might be

electrical-services-in-steilacoom-washington.jpg

#5. Your Content

300-1000 Words of content on the particular topic is generally just fine. H1, H2 and H3 tags are good to sprinkle in but not as important as your Page Title, Description and URL.

Why Are We Only Targeting Steilacoom WA When Clearly You Want To Do Business in Other Areas?

That's a good question, whether you've asked it or not. Because Steilacoom is your actual business location you send the strongest local signals by optimizing here first. It doesn't limit you to only Steilacoom though. What you need to do for your other areas is build out pages for them.

Want to target Tacoma? Then you build a "services" page for Tacoma WA following the above on-page seo tips for unique titles, descriptions and images.

Once you have your Tacoma page live you can then build out all your individual service pages for Tacoma and link to them from your main Tacoma electrical services page.

ceiling-fan-installations-tacoma-wa
panel-upgrades-tacoma-wa
home-addition-electrical-tacoma-wa
electrical-code-inspections-tacoma-wa
standby-generator-installations-tacoma-wa
electrical-upgrades-tacoma-wa
electrical-repairs-tacoma-wa

Rinse and repeat this process until you've covered all of your service areas and all your services with pages OR until you are happy with the amount of traffic and leads you are receiving.

This is definitely not rocket science but it does take time to do and in very competitive areas even more time and effort will be required. Yours or that of a team who knows what they are doing.

SEO is about sending consistent signals to search engines about who you are, what you do and where you do it.

If the SEO basics are something you want to learn there is a ton of free information on ContractorTalk if you use the search feature.

Last edited by carlsore; 06-14-2015 at 11:01 PM.
carlsore is offline  
The Following User Says Thank You to carlsore For This Useful Post:
knaveman67 (06-14-2015)
Old 06-14-2015, 11:49 PM   #9
Hair Splitter
 
TNTRenovate's Avatar
 
Trade: General
Join Date: Aug 2010
Location: Naperville, IL
Posts: 18,322
Rewards Points: 1,268

Re: Landing Pages


Quote:
Originally Posted by carlsore View Post
Here are some pointers for your site specifically with regards to your on-page. We can tackle off-page separately.

#1. Unique Page Titles.

Let's take your "Services" page for example. Your current page title is this:

"Services - Electrician Tacoma Steilacoom Lakewood Puyallup Olympia"

This doesn't make much sense to a search engine or a visitor. If you are in Steilacoom then I would only use Steilacoom as your geographical area (for now).

Here is an example of a better page title

Electrical Contractors in Steilacoom WA | Angeline Electric

#2. You need a well written and unique meta description for every page.

Using this same page as an example your current meta description is:

Electrician and Licensed Electrical Contractor serving Steilacoom Tacoma, Lakewood, Puyallup, Gig Harbor, Olympia - Troubleshooting, repair, construction

You are trying to cover too many bases here and it's diluting your efforts.

Here is an example of a better page description for your services page

Need an Electrical Contractor in Steilacoom WA? Angeline Electric is an Electrician based out of Steilacoom WA specializing in residential electrical services.

From this page you then link out (internal links) to ALL of your service pages. For an electrical contractor this easily be dozens of pages. Each page an opportunity to be found.

#3. Your Page URL - or Permalinks with Wordpress

Using this same example your page URL is

http://www.angelineelectric.com/service-electrician/

A better page permalink would be:

angelineelectric.com/electrical-services-in-steilacoom-washington

Now you have added your geographic area into the URL.

#4. A Photo On Every Page.

You should have a photo on every page and that photo should have a relavant filename along with relevant ALT IMG tags.

For the services page a good photo filename might be

electrical-services-in-steilacoom-washington.jpg

#5. Your Content

300-1000 Words of content on the particular topic is generally just fine. H1, H2 and H3 tags are good to sprinkle in but not as important as your Page Title, Description and URL.

Why Are We Only Targeting Steilacoom WA When Clearly You Want To Do Business in Other Areas?

That's a good question, whether you've asked it or not. Because Steilacoom is your actual business location you send the strongest local signals by optimizing here first. It doesn't limit you to only Steilacoom though. What you need to do for your other areas is build out pages for them.

Want to target Tacoma? Then you build a "services" page for Tacoma WA following the above on-page seo tips for unique titles, descriptions and images.

Once you have your Tacoma page live you can then build out all your individual service pages for Tacoma and link to them from your main Tacoma electrical services page.

ceiling-fan-installations-tacoma-wa
panel-upgrades-tacoma-wa
home-addition-electrical-tacoma-wa
electrical-code-inspections-tacoma-wa
standby-generator-installations-tacoma-wa
electrical-upgrades-tacoma-wa
electrical-repairs-tacoma-wa

Rinse and repeat this process until you've covered all of your service areas and all your services with pages OR until you are happy with the amount of traffic and leads you are receiving.

This is definitely not rocket science but it does take time to do and in very competitive areas even more time and effort will be required. Yours or that of a team who knows what they are doing.

SEO is about sending consistent signals to search engines about who you are, what you do and where you do it.

If the SEO basics are something you want to learn there is a ton of free information on ContractorTalk if you use the search feature.
He could create separate services pages for each service area. As well as create a current project spot on his homepage then create separate pages for each project using keywords for those areas and specific project.
__________________
Tried & True on Facebook
Tried & True Website
Quote:
Originally Posted by CarpenterSFO View Post
You ask for your money frequently, and you collect it quickly, else you stop working immediately.
TNTRenovate is offline  
Old 06-15-2015, 09:13 PM   #10
Registered User
 
Manuel.Rocha's Avatar
 
Trade: Painter
Join Date: Jun 2015
Location: Northern Virginia
Posts: 4
Rewards Points: 10

Re: Landing Pages


There is some great info in this thread.

I found this site
http://contractorseo.net/seo-strateg...ls-contractors

pretty much explains what SEO services do for you and how to do it.

Check out his youtube channel. There is a lot of great content for free.
__________________
Premium Coat Painting
Painters from Woodbridge to Fairfax | Northern Virginia Painting Contractors
Manuel.Rocha is offline  
Old 06-17-2015, 07:15 PM   #11
New Guy
 
knaveman67's Avatar
 
Trade: Electrical
Join Date: Nov 2014
Posts: 20
Rewards Points: 50

Re: Landing Pages


The content for all these pages has to be unique, right? I can't just copy and paste the same information for the panel change page for each location I target, from what I understand so far.


Sent from my iPad using Tapatalk
knaveman67 is offline  
Old 06-17-2015, 07:28 PM   #12
Hair Splitter
 
TNTRenovate's Avatar
 
Trade: General
Join Date: Aug 2010
Location: Naperville, IL
Posts: 18,322
Rewards Points: 1,268

Re: Landing Pages


Quote:
Originally Posted by knaveman67 View Post
The content for all these pages has to be unique, right? I can't just copy and paste the same information for the panel change page for each location I target, from what I understand so far.


Sent from my iPad using Tapatalk
Just mix it up, change some wording and add a section or two.
__________________
Tried & True on Facebook
Tried & True Website
Quote:
Originally Posted by CarpenterSFO View Post
You ask for your money frequently, and you collect it quickly, else you stop working immediately.
TNTRenovate is offline  
The Following User Says Thank You to TNTRenovate For This Useful Post:
knaveman67 (06-17-2015)
Old 06-26-2015, 10:10 PM   #13
New Guy
 
knaveman67's Avatar
 
Trade: Electrical
Join Date: Nov 2014
Posts: 20
Rewards Points: 50

Re: Landing Pages


I'm slowly trying to get some of the things mentioned done to my site. It's fun, but tedious work. I'm starting to see some of the things I should be doing to make this all better.

I was reading about rich snippets. I've got one for my review page and would like to add the same thing to the whole site. Does that sort of thing help SEO too? Seems like it would.


Sent from my iPad using Tapatalk
knaveman67 is offline  
Old 06-27-2015, 08:30 AM   #14
Pro
 
JBM's Avatar
 
Trade: Masonry
Join Date: Mar 2011
Location: Mass.
Posts: 7,661
Rewards Points: 10,920

Re: Landing Pages


Quote:
Originally Posted by knaveman67 View Post
I'm slowly trying to get some of the things mentioned done to my site. It's fun, but tedious work. I'm starting to see some of the things I should be doing to make this all better.

I was reading about rich snippets. I've got one for my review page and would like to add the same thing to the whole site. Does that sort of thing help SEO too? Seems like it would.


Sent from my iPad using Tapatalk
I dont use it, but if you have 24 hour service, have an offer, make house calls, have a store front, ect , you would maybe use a rich snippet.

You would want to mark up your location, if you use reviews on your site you would want that in structured data.

I consider this icing on the cake, more important is your onpage should be stellar (most everyone;'s isnt), your photos are sized correctly-their files are seo optimized-their alt tags done, your site is large enough, it loads quickly, your blog is built out and your local seo is done.

It can be done simultaneously, but if your doing website content and seo by the numbers this can be added later if you dont fully understand it. Dont let it hold up you building out your site. Its a distraction that will stall your development in our case of lack of website skills.
JBM is offline  
The Following User Says Thank You to JBM For This Useful Post:
knaveman67 (06-27-2015)
Old 06-27-2015, 09:04 AM   #15
Pro
 
JBM's Avatar
 
Trade: Masonry
Join Date: Mar 2011
Location: Mass.
Posts: 7,661
Rewards Points: 10,920

Re: Landing Pages


Quote:
Originally Posted by knaveman67 View Post
I've built my website all by myself with Wordpress. In six months I've made it to the second page of Google results for the major city in my area. I'm constantly trying to improve everything.

I'm starting a blog to help increase my Google ranking. I was also thinking of adding landing pages specific to locations that aren't targeted with my normal SEO. Trying to get more specific with areas and services so I don't miss any potential customers. Would blog posts work for this or do I need to create an actual page? Seems to me that a blog post would work just fine, but I'm looking for some SEO experts opinions.

Also, any tips on creating the landing pages/posts?

www.angelineelectric.com


Sent from my iPad using Tapatalk
I think one of the best things you can do is study sites that are extremely well built. Look at the production home builders in florida, nevada, texas. Use a tool to see their H1,2's. Use a tool to see their internal linking, notice how many links going out to social media they have.

Your .xml is wonky I think, not my area of expertise though.

Drop the text on hover for your images. It creates messed up H2's. Dont always use bold in your copy, use a couple H2's. Use more bullets, interlink.

Drop the link to houzz and thumbtak, make it an image only.

I really am extremely against 1 column lead gen sites. It sucks for contact form placement. I think your slider is in need of help, but get a new theme first, take better pictures. Dont use a free one, loose the wordpress link in the footer.

Your H1 is important, and it is also responsible for 99% of your click through. Treat it like a hot chick on the first date. Dont puke bullsh!t all over her. Cramming all your towns into it is puking b.s. all over the person on google.

Your reviews, contact, about is placed awkwardly because of your 1 column design, as well as the social boxes.

Your service area is trying to double for services. Build out those.

I dont like the use of your blog for special offers. If your doing PPC you can have a landing page for it, otherwise make a graphic and stick it on the home page. Summer special or whatever.

Blog posts might be like, Why does my old house trip the breaker, on and on. Teach people some stuff, eh? Authorities on a subject dont really self promote. They give info away.

Not a bad start.
JBM is offline  
The Following 2 Users Say Thank You to JBM For This Useful Post:
Sir Mixalot (06-28-2015), TNTRenovate (06-27-2015)
Old 06-27-2015, 09:51 AM   #16
Hair Splitter
 
TNTRenovate's Avatar
 
Trade: General
Join Date: Aug 2010
Location: Naperville, IL
Posts: 18,322
Rewards Points: 1,268

Re: Landing Pages


Quote:
Originally Posted by JBM View Post
I think one of the best things you can do is study sites that are extremely well built. Look at the production home builders in florida, nevada, texas. Use a tool to see their H1,2's. Use a tool to see their internal linking, notice how many links going out to social media they have.

Your .xml is wonky I think, not my area of expertise though.

Drop the text on hover for your images. It creates messed up H2's. Dont always use bold in your copy, use a couple H2's. Use more bullets, interlink.

Drop the link to houzz and thumbtak, make it an image only.

I really am extremely against 1 column lead gen sites. It sucks for contact form placement. I think your slider is in need of help, but get a new theme first, take better pictures. Dont use a free one, loose the wordpress link in the footer.

Your H1 is important, and it is also responsible for 99% of your click through. Treat it like a hot chick on the first date. Dont puke bullsh!t all over her. Cramming all your towns into it is puking b.s. all over the person on google.

Your reviews, contact, about is placed awkwardly because of your 1 column design, as well as the social boxes.

Your service area is trying to double for services. Build out those.

I dont like the use of your blog for special offers. If your doing PPC you can have a landing page for it, otherwise make a graphic and stick it on the home page. Summer special or whatever.

Blog posts might be like, Why does my old house trip the breaker, on and on. Teach people some stuff, eh? Authorities on a subject dont really self promote. They give info away.

Not a bad start.
All good info and points!
__________________
Tried & True on Facebook
Tried & True Website
Quote:
Originally Posted by CarpenterSFO View Post
You ask for your money frequently, and you collect it quickly, else you stop working immediately.
TNTRenovate is offline  
Old 06-27-2015, 11:53 AM   #17
New Guy
 
knaveman67's Avatar
 
Trade: Electrical
Join Date: Nov 2014
Posts: 20
Rewards Points: 50

Re: Landing Pages


Thanks for all the help, but after spending some time thinking about it, a website is beyond my capabilities. The business is picking up and I just don't have the time to work on this every day. There's other marketing I want to do that has been getting ignored so I can work on this. I think it's time to find a company to do this for me.

So again, thanks for all the help. At least I have an idea of what to talk to a designer about now.


Sent from my iPad using Tapatalk

Advertisement

knaveman67 is offline  


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Landing Commercial jobs IrriPro Landscaping 4 08-07-2013 10:51 PM
Landing pages? LCG Marketing & Sales 32 02-26-2013 03:47 PM
Google Place Pages are No More - welcome to Google+ Local Pages y.painting Websites and SEO 19 01-07-2013 02:14 PM
the Yellow Pages are Dead... fee Marketing & Sales 34 07-18-2012 05:53 AM
Website Landing Pages Webinar orson Marketing & Sales 6 11-05-2008 05:36 PM

Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for
PROFESSIONAL CONTRACTORS ONLY!

At DrywallTalk.com we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created www.DIYChatroom.com DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?