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#1 Google Ranking For Critical Keywords!

 
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Old 11-04-2011, 06:50 PM   #1
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#1 Google Ranking For Critical Keywords!


I know Google's mood changes more than an adolescent teenage girl, but I wanted to share some of the things I've been focusing on lately that seem to hold merit. Most of the things I'm saying aren't new or groundbreaking...but then again they never really are. I guess it's just a reinforcement of white hat SEO practices and a reaffirmed faith in Google's philosophy.

Last month I began writing unique articles for some of the article publishing sites (that one's that are still around anyway). I made an Excel spreadsheet and kept track of the articles I was writing, what keywords they focused on, and when I confirmed an actual back link. To this date I've published about 20 articles, I think less than half successfully linked back to my website. I found most success with articlesnatch and ezinearticles...I have about 5 successful articles on ezine. I actually published one yesterday and it has already been approved.

The more I read up on Panda update the more I realized I could delete about 30% of my web pages, and so I did without hesitation.

I rewrote a lot of my content and headers, nothing major, but you always notice things in hindsight. Some of the pages were condensed into one page with 1,000 plus words (well written) with pictures and videos (more to come).

I made sure all of my local SEO directories were using the exact same address and phone number, especially the major ones like yelp, angies, etc.

I've been extremely adamant about blogging and have averaged a blog every other day. In keeping up with the theme of quality content, I actually take the time to write solid blogs, 400-600 words with pictures. I'm not claiming they are the best, but compared to a lot of other blogs out there it does stand out. I began to take it seriously as if people were reading it (even though less than 10% of the people who visit my website visit my blog). The idea is that one day this could change, and I'd like all content on my website to be consistent and well written.

So after about 8 weeks of condensing my website, focusing on some well written and unique articles, well written and consistent blogging...my rankings have dramatically improved and I'm current outranking companies that have thousands and thousands of dollars in marketing that include radio, massive booths at the home show, professional SEO companies, the whole nine yards. It feels pretty good and I thought I'd share since I check up on this forum regularly and everyone's here to help everyone else out. Cheers
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Old 11-04-2011, 07:41 PM   #2
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Re: #1 Google Ranking For Critical Keywords!


Great read and congrats! I read on another forum that Google has changed its search results to display most recent. I think this would be motivation to have new content at all times.

You might find some value in this if you have 2.0 properties you dont need super awesome content on http://smartrewrite.com/index.php

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Old 11-04-2011, 08:04 PM   #3
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Re: #1 Google Ranking For Critical Keywords!


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I made sure all of my local SEO directories were using the exact same address and phone number, especially the major ones like yelp, angies, etc.
Great post. The above has been a problem that plagues me. My listing in several business directories keep reverting back to an old business name, and my old address. Its driving me nuts trying to figure out why they keep changing back.
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Old 11-04-2011, 11:10 PM   #4
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Re: #1 Google Ranking For Critical Keywords!


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Great post. The above has been a problem that plagues me. My listing in several business directories keep reverting back to an old business name, and my old address. Its driving me nuts trying to figure out why they keep changing back.
Well..here's something you can try. Since a lot of the directories simply get their info from major data aggregators, you can try updating there.

Here's the two major ones that I know.

http://www.localeze.com/

http://www.databyacxiom.com/

Good Luck
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Old 11-04-2011, 11:19 PM   #5
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Re: #1 Google Ranking For Critical Keywords!


Thanks for the info.
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Old 11-05-2011, 03:19 AM   #6
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Re: #1 Google Ranking For Critical Keywords!


Ah ... a truly relieving post! It takes a lot perseverance and dedication to keep up with a website, articles, blogs, directories, etc. I'm glad your 'white hat' practices are working for you. It's the best and only way to go! I've been through a lot with SEO companies pushing content designated solely on building links, without focusing (at all!) on quality. With their content generators and spinning software (or whatever they use), the SEO's efforts often provide no true benefit.

But, I've learned from these companies. Only, instead of cranking-out poor content, I make sure to provide something of relevance and value, something to engage consumers -- whether it be through my website, blogs or various social media platforms. As far as on-site-optimization, that's something I try to maintain every day. I'm always learning new and effective techniques, and, as you said, you always notice things in hindsight.

Anyway, I like your post. Gives motivation and inspiration -- an emphasis on quality is crucial.

Thanks,

Ryan

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Old 11-05-2011, 06:10 PM   #7
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Re: #1 Google Ranking For Critical Keywords!


Good post. This is the strategy that we take (with the exception of article marketing) and we can confirm similar results.

Thanks for the post, very helpful.
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Old 11-08-2011, 11:16 PM   #8
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Re: #1 Google Ranking For Critical Keywords!


Nice post rob, but in the end it comes down to calls. After looking at some of the key words used to generate traffic in your field I would believe you are getting between 10 and 15% of the targeted traffic.

I know this seems low since youíre at the top but youíre only at the top of the bottom. Unless you have the A spot on Google places and the top organic spot under local listings, youíre not going to get more than 10 to 15 percent of the traffic.

The trick is to push Google places down and make your position atop Google places. So you would be between the pink paid ads and Google places. This will get you 35% of the traffic.

Supplement this with any listing in the top 7 of Google places with at least 5 reviews. Got to have the stars. This will push your traffic another 15%.

If you really want to dominate, get the A or B spot in places and also be above places, with the right combination of titles will get you 65% of the traffic. Then make sure to do the same for top 5 key words.

You have a nice selection of links; I see some company has done some link building for you. But to get to the top you need to be topical. You repeat your key words but you don't have enough content to support this repetition. It's how you repeat them is what Google looks for.

All the work you are doing for article marketing is great. Problem is your not exploiting the system. (The system = rewrite, post to 200 article directories with high pr). An easier method might be to find some high pr blogs and see what kind of content they need and write about that. This way hundreds of blog owners will pick up your content with your link in there.

Any good garage door repair guys in your area? I've had a few customers relocate out there and ask me.
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Old 11-09-2011, 11:03 AM   #9
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Re: #1 Google Ranking For Critical Keywords!


That blog is pretty impressive. Looks like you have been posting almost every day. I am curious if you feel like you have reached a climax with your SEO results.

My sites get a lot of traffic and rank very well for organic search. However, it seems no matter how much effort I put in the local listings don't seem to change. I noticed you are showing up #2 for Phoenix Remodeling. Are you having any success in other cities or is that even an objective for you?
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Old 11-09-2011, 12:10 PM   #10
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Re: #1 Google Ranking For Critical Keywords!


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Are you having any success in other cities or is that even an objective for you?
That is one thing I think I'm going to focus on next. I think I may create some landing pages for Scottsdale. That's where the money is and we are located centrally in Phoenix and only a few miles from Scottsdale. I was just debating how I should do this. I don't want to create a page with poor quality, that goes against everything I've been doing.

And the local listings...yah that's another monster altogether. I'm kinda in the same boat as you. I have noticed some tiny advancements in the Local search after I updated some of my directories, but I'm sure there are some out there I can't even remember
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Old 11-09-2011, 05:54 PM   #11
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Re: #1 Google Ranking For Critical Keywords!


About a year ago I decided to create a page for each basement finish we completed.

I would tittle the page as the city I wanted to target. For about 3 weeks, I owned the market. Not just my city but everyone that I had targeted. It's when google was experimenting with the way local results were displayed and did away with the 7-pack.

My theory is that there is such an enormous gap between companies, google must apply a handicap to provide a wide array of companies. Guys that are able to do their own SEO cannot be toughed by competitors who cannot. If you had to pay a company to do all the work you put in, how much would it cost? I can easily say that I would be well over 50K.
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Old 11-09-2011, 06:15 PM   #12
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I also am having a tough time with G places. I just dont get it, maybe I need more citations. I havnt done any citation work in 6 months or so.
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Old 11-09-2011, 07:01 PM   #13
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Re: #1 Google Ranking For Critical Keywords!


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Great post. The above has been a problem that plagues me. My listing in several business directories keep reverting back to an old business name, and my old address. Its driving me nuts trying to figure out why they keep changing back.
All you have to do is google the old information and it will display most of the directories that need to be changed.


EX... KC Home Creations http://www.kcremodeling.com 6615 Goode Dr 913 220-3888
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Old 11-09-2011, 07:02 PM   #14
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I also am having a tough time with G places. I just dont get it, maybe I need more citations. I havnt done any citation work in 6 months or so.
I am so done with trying to build citations. Most of the directories out there sell off the information to SEO companies. I have been getting slammed with telemarketing calls. Half the time nobody is there.
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Old 11-09-2011, 07:06 PM   #15
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Re: #1 Google Ranking For Critical Keywords!


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I am so done with trying to build citations. Most of the directories out there sell off the information to SEO companies. I have been getting slammed with telemarketing calls. Half the time nobody is there.
I hear ya with that too. Thing that gets me is there is a couple guys who show up in G places and it has to be complete accident. Their site isnt professional, they have no linking nothing. Yet there they are in a couple decent categories for multiple towns. Weird.
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Old 11-10-2011, 11:42 AM   #16
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Re: #1 Google Ranking For Critical Keywords!


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I hear ya with that too. Thing that gets me is there is a couple guys who show up in G places and it has to be complete accident. Their site isnt professional, they have no linking nothing. Yet there they are in a couple decent categories for multiple towns. Weird.
I notice the same thing, and it drives me mad! But eventually Google catches up with them. The short term could be a good gain for them, but once you get penalized by Google, it's much harder to try and get back in the game. I guess you gotta have a little faith.
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Old 11-10-2011, 07:19 PM   #17
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The trick is to push Google places down and make your position atop Google places. So you would be between the pink paid ads and Google places. This will get you 35% of the traffic.

Supplement this with any listing in the top 7 of Google places with at least 5 reviews. Got to have the stars. This will push your traffic another 15%.

If you really want to dominate, get the A or B spot in places and also be above places, with the right combination of titles will get you 65% of the traffic. Then make sure to do the same for top 5 key words.
Your saying there is a way to out rank G places? Ive noticed listings above G places here and there, but its not very often.
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Old 11-11-2011, 01:31 PM   #18
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Re: #1 Google Ranking For Critical Keywords!


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Nice post rob, but in the end it comes down to calls. After looking at some of the key words used to generate traffic in your field I would believe you are getting between 10 and 15% of the targeted traffic.
You're right, it is all about calls. We've had 5 successful lead calls in the past 2 days alone. We just met with a great couple this morning with a total home remodel that seems very promising. This is a combination of creating trust on our website to get them to call, and instill trust in our office during their initial visit. We're measuring their house next Wednesday.

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The trick is to push Google places down and make your position atop Google places. So you would be between the pink paid ads and Google places. This will get you 35% of the traffic.
This is very true, something to look into.

Quote:
All the work you are doing for article marketing is great. Problem is your not exploiting the system. (The system = rewrite, post to 200 article directories with high pr). An easier method might be to find some high pr blogs and see what kind of content they need and write about that. This way hundreds of blog owners will pick up your content with your link in there.
From a business ethics standpoint, using the word "exploit" is generally not the "right" way. Rewriting articles using spin programs goes against the ideal model for the internet. It also gives legitimate bloggers and SEOers a bad reputation.

I have done some guest posts for blogs and it's something I continue to pursue. I've been using My Blog Guest for a few months networking with other bloggers. Majority of the blogs I receive are low quality and stuffed with spam. If I do decide to use their content, I often spend about an hour just editing the blog to make sure it's something that adds value to my site. There are few good bloggers on the site that often look for home improvement blogs, but if it's something I'm not knowledgeable in, I won't waste mine or their time creating a spammy blog.


Quote:
Any good garage door repair guys in your area? I've had a few customers relocate out there and ask me.
As far as garage door replacement....I don't know any specialists because we usually do the garage door replacement ourselves if the home remodeling project calls for it.

Quote:
You repeat your key words but you don't have enough content to support this repetition. It's how you repeat them is what Google looks for.
This is excellent advice, you're probably right. I do notice most of the time when I read something I wrote a while ago that the keywords come off a bit too spammy.

Thanks for your critique, I appreciate and agree with most of your words. However, I will continue to try my best and "do no wrong".
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Old 11-14-2011, 08:53 PM   #19
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Re: #1 Google Ranking For Critical Keywords!


If a site on goggle places looks like it does not belong there, it probably doesn't. But maybe it gets its authority from somewhere else.

Yes, this is possible and happens all the time. It is a method used by seo professionals to pass value to a site that won't rank. Don't pay your seo bill and watch your site drop to its intended place.
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Old 11-14-2011, 09:58 PM   #20
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Re: #1 Google Ranking For Critical Keywords!


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I hear ya with that too. Thing that gets me is there is a couple guys who show up in G places and it has to be complete accident. Their site isn't professional, they have no linking nothing. Yet there they are in a couple decent categories for multiple towns. Weird.
Google sometimes gets it wrong

Not sure if you're saying their sight looks like crap or their Google Places page.

Google looks at content on site and linking off site...typically you can make up for bad on site SEO with link building (but not always) If the site is crappy but has all the correct on page SEO and a keyword type domain they can often times beat out sites with more back links.

If you are talking about the Google Places Page then you may want to see how well it's optimized (it can be optimized and still look unprofessional) also looks at the citations pointing to the GP page and the back links pointing to it as well.

As a general rule good content + good on page SEO + backlinks = strong ranking

have a great week all

j

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