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What Is Pay Per Click Marketing

 
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Old 03-31-2015, 12:52 PM   #1
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What Is Pay Per Click Marketing


What is Pay Per Click Marketing?

Here is a short video that explains Pay Per Click management and how it can help you grow your business.

Last edited by Tinstaafl; 05-31-2015 at 07:26 PM. Reason: Remove solicitation
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Old 04-01-2015, 08:10 PM   #2
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Re: What Is Pay Per Click Marketing


I love you guys who do ppc.

So everyone knows ppc will burn through your $$ if not set up properly, but none of you ppc guys ever have any info about how you took on a client whos ppc was doing xyz, roi was this, CPC was this, page quality was this and turned it around saving xyz person this %, improved click throughs, improved conversions from A/B testing, how you even do testing to optimize roi.

None of that, which leads me to believe you just throw up a landing page, run a campaign and thats that.

Zzzz, does marketing college teach you marketers to stand out and not to be the same clone as the other guy.....

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Old 04-01-2015, 08:29 PM   #3
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Re: What Is Pay Per Click Marketing


But he's got his own website, he's totally legit.
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Old 04-18-2015, 04:08 PM   #4
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Re: What Is Pay Per Click Marketing


The other problem is that Google makes it seem like anyone can do it. Setup a campaign, fund the account, let it run lol. Before you know it there goes thousands
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Old 04-27-2015, 04:27 PM   #5
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Re: What Is Pay Per Click Marketing


Anyone CAN do it. PPC guys come a dime a dozen. Although, for local businesses, it's hard to spend the amount of money necessary to be able to split test ad copy, landing pages, etc...
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Old 05-12-2015, 03:24 PM   #6
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Re: What Is Pay Per Click Marketing


Nobody really answered the original question so I will.
For those of you who are curious, pay-per-click advertising is where you pay a publisher (like google or bing) when someone clicks the link or advertisement they present to the consumer. You typically bid on specific "keywords" that someone searches for. For some keywords the price can be $20-$30 or more, and that is just for a visit to your website. The thing is, it isn't simply that you pay and you get clicks. The search engines want to make money but more importantly they want their visitors to have a good experience. Therefore, they don't just simply accept cash and give you what you want. They have very stringent criteria they look at when it comes to showing your ad over someone else's. Position isn't determined just by how much you are willing to pay for the click. The quality of your landing page and the likelihood that the customer will find what they are looking for plays a major role as well. Companies pay big money to get those top spots and they employ people who's only job is managing those keywords.

When people in this forum tell you that anybody can do pay-per-click they have no idea what they are talking about. Unless you are a pay-per-click expert, and I don't mean self-proclaimed expert, then I suggest you stay as far away from pay-per-click as possible.
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Old 05-12-2015, 06:12 PM   #7
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Re: What Is Pay Per Click Marketing


I know a guy who found out that his competition was purposely doing a pay per call thing just to waste his money!
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Old 05-12-2015, 09:02 PM   #8
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Re: What Is Pay Per Click Marketing


http://www.google.com/adsense/start/

$$ really expensive though. I think google starts at 50 and usually caps around 2000 or so

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Old 09-23-2015, 02:15 AM   #9
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Re: What Is Pay Per Click Marketing


I used to do our own ppc and spent a ton of money and not much business, what people don't realize is there's a ton of idiots who shop around, and everyone who calls won't convert into a lead that buys our services.

So yea, not really good if u arent a marketing genius
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Old 09-23-2015, 02:16 AM   #10
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Re: What Is Pay Per Click Marketing


I used to do our own ppc and spent a ton of money and not much business, what people don't realize is there's a ton of idiots who shop around, and everyone who calls won't convert into a lead that buys our services.

So yea, not really good if u arent a marketing genius
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Old 09-23-2015, 05:29 AM   #11
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Re: What Is Pay Per Click Marketing


I've used PPM (pay per impression) with pretty good results. If you have a quick and easy to remember URL it works quite well.
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Old 11-17-2015, 04:33 PM   #12
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Re: What Is Pay Per Click Marketing


Quote:
Originally Posted by BMiller View Post
Anyone CAN do it. PPC guys come a dime a dozen. Although, for local businesses, it's hard to spend the amount of money necessary to be able to split test ad copy, landing pages, etc...
but people that do it well are not a dime a dozen.

There is an art to it. Anyone can learn how to do it, but to set a up your account properly so you aren't pissing money away on keywords that aren't going to convert takes a lot of time and ongoing maintenance.

You should have a number of campaigns, including unique campaigns for every geographical location you want to target going to hyper specific landing pages. To do it well requires a huge investment in time and content.

Negative keywords, ads optimized around specific days, times, etc. You should be looking at what times get the most searches, what times get the most conversions, and more and optimize your campaign around all of those metrics. Call tracking should be in place so you know exactly how many calls you are getting. If you have someone answering the phone for you, you should have those calls recorded and you should at least spot check them to make sure your customer service reps aren't wasting your leads with bad customer service.

Most business owners don't know this, don't have the time, or they're too lazy to put in the effort. Same goes for many "ppc specialists."

I've seen companies halve their cost per lead though after moving to a competent PPC management service.

Do it yourselfers are driving up the cost of PPC advertising because they have no idea what they're doing and think the solution is just to throw more money at it.
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Old 12-02-2015, 04:24 PM   #13
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Re: What Is Pay Per Click Marketing


Another thing contractors should consider is "where are you guiding the traffic, whether it be Pay-Per-Click or Pay-Per-Impression costs?".

By this I mean, so many people send people to their home page, when in fact any Pay Per Click or Pay Per Impression ads should guide the user to specifically what they are interested in.

Quick example: Say you are a remodeling company for BOTH bathroom remodeling and kitchen remodeling.

What you can do is make one ad for Bathroom Remodeling drive traffic SPECIFICALLY to your Bathroom Remodeling Page, and then have the ad for Kitchen Remodeling drive traffic SPECIFICALLY to your Kitchen Remodeling page. Better to keep the consumer laser beamed focused on what their search interest is, as opposed to going to your Home Page and possibly be distracted and disconnect from your site.
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Old 12-02-2015, 07:54 PM   #14
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Re: What Is Pay Per Click Marketing


Quote:
Originally Posted by MOTB View Post
Another thing contractors should consider is "where are you guiding the traffic, whether it be Pay-Per-Click or Pay-Per-Impression costs?".

By this I mean, so many people send people to their home page, when in fact any Pay Per Click or Pay Per Impression ads should guide the user to specifically what they are interested in.

Quick example: Say you are a remodeling company for BOTH bathroom remodeling and kitchen remodeling.

What you can do is make one ad for Bathroom Remodeling drive traffic SPECIFICALLY to your Bathroom Remodeling Page, and then have the ad for Kitchen Remodeling drive traffic SPECIFICALLY to your Kitchen Remodeling page. Better to keep the consumer laser beamed focused on what their search interest is, as opposed to going to your Home Page and possibly be distracted and disconnect from your site.
Good advice and makes a lot of sense!
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Old 12-04-2015, 02:26 PM   #15
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Re: What Is Pay Per Click Marketing


Quote:
Originally Posted by pcplumber View Post
Good advice and makes a lot of sense!
Now I know I am making progress with some just giving a compliment I'd include my new advertisements to demonstrate but then someone would get mad at me ... but you may see them appear here on this site, and they go specifically to the subject matter ... just so you can see I practice what I preach ...
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Old 12-06-2015, 09:06 PM   #16
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Re: What Is Pay Per Click Marketing


PPC works if you have the right offer and you're targeting the right audience... Oh, and if you want to off set the cost of advertising, setup an SLO (self liquidating offer)... I explain this in another post: http://www.contractortalk.com/f12/pr...9/#post3930545
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Old 12-16-2015, 10:20 AM   #17
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Re: What Is Pay Per Click Marketing


I done PPC before and I have 2 experiences to share.

The first time I did it I had absolutely no clue how to use it or what to do I had to follow along with online tutorials. Even then I still had no idea what I was really doing, I only knew that it was something that was important and that other companies in my area were getting jobs off of it. That said I wasted about $650 in 2 days with nothing to show for it. I quickly turned off the account and decided that it does not work.

Two years later I had a slow season and I wanted to see if I could get past it quickly. I asked a few friends how they set up their PPC accounts and one was kind enough to show me how to do it. I ran the account for about 2 weeks and spent about $500 on it I got a lot of clicks and a few leads for jobs but nothing to really show for it. I know that PPC works for some companies but I am a one man operation and really don't have the money to spend "learning" how PPC works and what does not.

Just my two cents.
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Old 12-16-2015, 04:23 PM   #18
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Re: What Is Pay Per Click Marketing


Me too. Flyers are the key.
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Old 03-21-2016, 12:16 PM   #19
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Re: What Is Pay Per Click Marketing


you really need to speak to a professional who can help you with this, otherwise it's just a big waste of money and you'll burn through cash with no results...
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Old 03-21-2016, 12:45 PM   #20
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Re: What Is Pay Per Click Marketing


Stop running ads for your "contracting" business directly.. Run ads to content based upon product or scenario info and then pixel for retargetinng and put an option offer in the sidebar and at the end of the content..

Give value first..

One thing you have to understand is NO ONE CARES ABOUT YOUR SERVICE! A million people can do the same job, and probably better than you..

When 10 contractors advertise a free quote, to the consumer, they're all the same.. No value..

Example:

AC unit 1 vs AC unit 2.. What's the real difference?

Or

How much does a kitchen remodel REALLY cost?

Or

Tired of high energy bills? Schedule a free energy audit to find out how you can start saving more money now..

This is how we are able to generate 20 to 30 local leads per territory for $10-$20 a piece and with a 95% close rate..

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