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Facebook Now Enters Lead Gen Business Too

 
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Old 10-08-2015, 02:21 PM   #1
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Facebook Now Enters Lead Gen Business Too


OK, as if you all will be holding your breadth

Angie's List
Home Advisor (aka Service Magic).
Red Beacon (under Home Depot umbrella)
Porch (under the Lowe's umbrella)
Pro.com
Amazon Home Services being launched
Google Home Services being launched
etc
etc
and now Facebook testing the waters.

So now we will soon start seeing more Forum posts along the lines of
"Facebook leads, anyone tried?" ....

Before reading the Fresh Off The Press story, all contractors need to know the backstory of all these big fish falling all over themselves to promote your services to consumers ...

The bottom line is
1) The market is huge
2) The market is growing
3) Yet the vast majority of contractors don't market themselves (ahem, websites and seo and fresh content) so

Everyone is fighting for such a large pie while the very providers don't do what is right to market their business.

So for the less than 1% of you contractors that have a website and understand the basics of marketing, may the force be with you since you are in the golden era of getting a piece of the action where the majority will simply miss the boat.

And for the others who will simply not create a website, and not update it, and not have any interest in learning about the basics of marketing ... may I wish you good luck and please come back to this forum and post the a new thread, repetitively asking "Facebook leads, anyone tried?" or replace "Facebook" with any of the other names mentioned above. As they sang in elementary school .... The wheels on the bus go round and round, round and round, round and round ....

http://www.bloomberg.com/news/articl...making-service
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Old 10-08-2015, 02:36 PM   #2
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Re: Facebook Now Enters Lead Gen Business Too


So there's money in the lead gen business - whoda thunk?

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Old 10-08-2015, 02:41 PM   #3
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Re: Facebook Now Enters Lead Gen Business Too


Facebook You have GOT to be kidding me....
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Old 10-08-2015, 02:46 PM   #4
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Re: Facebook Now Enters Lead Gen Business Too


which will help a Facebook Messenger user find a qualified contractor, get an instant quote and schedule an appointment within minutes on home projects from mounting a big-screen television to painting a room.

QUALIFIED
INSTANT
SCHEDULE

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Old 10-08-2015, 03:19 PM   #5
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Re: Facebook Now Enters Lead Gen Business Too


Let's just play this out ...

FB Consumer: I've posted my request for an estimate on my custom job and have been waiting for almost a minute for you to reply. Do you realize I've been staring at my phone for a minute which is a whole 60 seconds. You have wasted my time. You are

Contractor: I'm sorry, I was in the middle of a conversation with my customer and some workers at a job site. Also was lifting some materials and ensuring a delivery was being made while also updating a few other customers that have executed agreements with me.

FB Consumer: I don't care about anything else BUT ME. I have been dragging this out for more than a year and finally made a decision and expect you to realize how important I am. I think your service is terrible, and I will not use you at all, and in fact, I am going to AL and post a negative review so everyone knows you are not willing to give me what I want, when I want it and for the price I deem reasonable.

Contractor: I am so sorry I couldn't live up to your expectations, can I offer you 25% off in order to break even on the job, and you can also pay me at your convenience too

FB Consumer: I don't plan on paying you anyhow since I also posted my request on the new big box Lead Gen site and they give a 1K guarantee so I'll just swap one contractor for another based on my unrealistic expectations.
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Old 10-08-2015, 07:44 PM   #6
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Re: Facebook Now Enters Lead Gen Business Too


Facebook Consumer:

But I saw his business page on FB and his work looked great.

Facebook LG

He's not verified by us as a legitimate contractor.
( He ain't paying us)

Facebook Consumer

My friends on face book says he treated them right and they were very happy with the work done.He had the permit, is licensed and insured.

Facebook LG

If you keep promoting him in your posts,we'll have to delete your page as its counter to our TOS.

Facebook Consumer

OMG,I couldn't live without my daily dose of drivel on FB.What can I do?

Facebook LG

Nothing to worry about.Since its been brought to our attention,we deleted his pages,confiscated all his pictures,and are using his information to direct his leads to us.
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Old 10-08-2015, 10:02 PM   #7
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Re: Facebook Now Enters Lead Gen Business Too


FB contractors = current cragslisters.
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Old 10-09-2015, 02:20 PM   #8
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Re: Facebook Now Enters Lead Gen Business Too


Brian, it ought to be very obvious but you nailed it by pointing out what ought to be obvious: the market is huge, growing, and has the smell of money all over it which attracts LG providers like flies to dung.

When you see so many companies rushing in with such fervor, you know something is seriously drawing them and they see profit in it. You also nailed it by pointing out that contractors are collectively doing a poor job of marketing which makes things even more attractive to people who want to take advantage of their collective ignorance and lack of interest in adapting to market changes.

Both of us and a few others have been here for years trying to be the voice of reason and even warning at times while being careful not to use scare tactics. This flood of LG is no surprise to us but I would hope that more contractors will recognize this feeding frenzy is because there's money in it. These companies are throwing millions into their campaigns yet the average contractor isn't willing to invest even a few hundred a month. Obviously a contractor can't outgun these behemoths but by doing pretty much nothing for themselves this situation was inevitable.

The sad part is, both sides lose. Contractors are having opportunity taken from them with seriously questionable tactics and HO's can get taken in by those who know how to play the game.

I really don't want to end this post without pointing out solutions to contractors here. If these birds of prey are circling, it means lots of opportunity exists or it wouldn't be drawing their attention. That ought to be encouraging. The obvious solution is for the contractor to be marketing themselves. Since it can be clearly demonstrated that most contractors have no clue about effective marketing, that can only leave paying someone to do it (unless you're willing to learn and can endure the painful curve).

I am well aware that it goes totally against the contractor culture to hire marketing experts. But it also ought to be self evident that this contractor aversion to professional marketing has been a major contributing factor to this feeding frenzy we're seeing. Ironically, contractors are hiring marketing experts but in the form of LG which would be less expensive if they had just done it on their own to begin with. If you look at the pattern taking place here, they feed off each other like the wheels on the bus going round and round. And you still have the problem that you're not driving the bus, they are.

If you don't seize control of your own marketing, then you will be marketed to. And what's worse is that you relinquish control of your marketing to all future decisions of the entity you entrusted. At least by applying sound marketing principles for yourself you can capture opportunities without the rules being changed because you fell into someone else's marketing plan. It's true you still have to trust the marketing expert you hire, but there's a big difference between someone helping you to apply proven marketing principles and someone who pits you against your competition because they work for them too.
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Old 10-17-2015, 09:56 AM   #9
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Re: Facebook Now Enters Lead Gen Business Too


Not talking about this specifically but the assumption that Facebook
has more dummies and will act like that, is a little off.
FB has better and almost pinpoint targetting than any other medium,
so if theirs is tied to that, who knows what the possibillities are.

For example, the demographic of who is following us is:
Mostly women, in the right geographic area, 32 - 55,
educated, displaying interests similar to our better customers, etc.

I don`t like lead services for all the usual reasons and never used them,
but let`s see what is offered here first.
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Old 11-10-2015, 05:05 PM   #10
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Re: Facebook Now Enters Lead Gen Business Too


I got off Facebook to many stupid people. I don't see many 16 year Olds looking for my services anyways.

Guess Facebook wasn't making enough money from their ads.

I don't know a single person who was ever serious about completing a project who was like I know where to find a contractor! Facebook! Find the latest cat videos sure Facebook is great.
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Old 11-10-2015, 06:08 PM   #11
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Re: Facebook Now Enters Lead Gen Business Too


Quote:
Originally Posted by SectorSecurity View Post
I got off Facebook to many stupid people. I don't see many 16 year Olds looking for my services anyways.

Guess Facebook wasn't making enough money from their ads.

I don't know a single person who was ever serious about completing a project who was like I know where to find a contractor! Facebook! Find the latest cat videos sure Facebook is great.

I couldn't have a more different experience from Facebook.

1st I think teens are a small percentage of the people on Facebook these days. A lot of them have moved onto the next hot thing in social media.

I have booked many many project directly from posts I have made on Facebook. Just an example, I posted pictures and a write up of a covered deck I recently completed. I paid $30 to boost the post and I targeted a couple towns and the demographic I wanted to see it. Directly from that post, I was messaged on Facebook to come look at 2 bathrooms and a kitchen remodel. Didn't get the kitchen but i got the contract for one bathroom and the other is in the design phase now. For $30 total.

I never just post on Facebook because now Facebook limits how many people see your posts. I always pay to have people see it (the people I want) and I almost always get a job from it. Of course this is all just my experience.
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Old 11-13-2015, 01:02 PM   #12
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Re: Facebook Now Enters Lead Gen Business Too


Quote:
Originally Posted by Webtek View Post
anyone that needs help with this please don't hesitate to contact me at: Angie
Just a friendly suggestion to a marketing person from a marketing person, ensure to have a website as well as an email along the lines of [email protected] .... so then there is branding as well as a way to copy the url to validate.

I don't think I go a week with someone posting and email lines along "If you need more of this" of "If you want an expert for this", please email me at [email protected] .... Just a suggestion
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Old 04-18-2016, 06:22 AM   #13
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Re: Facebook Now Enters Lead Gen Business Too


So now that about 1/2 year has gone by, is anyone here actually trying this with Facebook????

Here is a post from e-commerce times ... saying ... "Facebook is probably laying low on the addition as it is experimenting with the best way to engage its user base," ....

I still guide my clients to post strategically on their FB pages, but none of them have actually tried the service ...

http://www.ecommercetimes.com/story/82925.html

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