ContractorTalk Blogs
Start your own blog and share your projects in progress, explain your problem solving processes, and demonstrate your ability to get the job done. Learn from other professional contractors as they share their experiences on the job, behind the scenes, and after hours.
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    The Minimum You Should Know About SEO - Part 1

    Few marketing strategies (uh, none) can rival search engine optimization or SEO when it comes to long-term return on investment (ROI). Whether you choose to do your own SEO or hire an SEO company to do it for you, there are a few things you need to know in order to maximize your success. Let's start with the basics. What is "SEO"? Simply put... Read More

    by BenLanders on December 18, 2011Comments (13)
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    Fear No Website

    Dear Builder's Engineer, I know every small  business is supposed to have a website but I have not taken the plunge yet.  My business is down like everyone’s in this recession. Do you think a website really matters – is it time I bit the bullet and put one up? In a word, absolutely. I’ve said it before and here it ... Read More

    by Tim Garrison PE on September 01, 2012Comments (3)
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    What do you specialize in?

    Can you answer this question in one simple sentence? It's a very difficult question. I'm not asking what you do for a living, I'm asking you what you specialize in? If a customer finds you on google and clicks on your website for the first time what do they see in the first few seconds? What do they feel? Do they just see a company that does r... Read More

    by Oconomowoc on November 14, 2011Comments (16)
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    3 Secrets of a Successful PPC Campaign

    Pay per click (PPC) advertising is one of the most cost-effective marketing strategies available. Like search engine optimization (SEO), it places your company's message directly in front of prospects at the perfect moment - when they've demonstrated interest and intent. Think about this for a moment. I know several window replacement companie... Read More

    by BenLanders on October 26, 2012Comments (3)
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    Want More Web Leads? Add More Value.

    Over the past five or six years, I've met with hundreds (more like thousands) of contractors. I always ask the question, "what's your top source of leads and new business?"  What do you think the most popular answer is?  If you guessed referrals and word of mouth, you hit the nail on the head (and I'm sure many of you reading this woul... Read More

    by BenLanders on March 17, 2012Comments (3)
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    You Don't Need Another (SEO) Tool

    In the fall of 2012, with the help of my partners, I created a piece of software that helps business owners that want to try to tackle SEO on their own do it better. Our software will audit your website, track your rankings for high-value keywords, analyze your competitors, show what has been changed on your website (helpful if you're paying som... Read More

    by BenLanders on May 05, 2013Comments (3)
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    How to deal with asbestos as a small business

    Recent statistics put pay to the idea that asbestos is yesterday’s problem. More than 5000 people still die of asbestos-related diseases every year, and the figure isn’t likely to fall. Not only does the long latency of asbestos exposure - often 20 to 30 years - mean that many people are yet to notice symptoms, but asbestos also rema... Read More

    by Lee Sadd on May 13, 2019Comments (0)
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    How To Get Your Website Ranked?

    Hi Folks. One of the most important things to consider when building a website is,will you be able to compete efficiently for that keyword in order to get on the first page of the search engines. If you're not on the first page...you won't be seen and all that work is for nothing. Try to pick a domain that has the keywords  in the domain ... Read More

    by kowality on May 10, 2011Comments (29)
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    Save Me $2,000 or No Soup For You!

    Would you take a consulting gig where you got paid only if your investigation resulted in at least $2,000 savings per home, hard money? Kind of like the Soup Nazi – either order food his way or no soup for you! That was the deal Scott Sedam at TrueNorth Development recently agreed to with a medium-sized, western builder. I was the enginee... Read More

    by Tim Garrison PE on August 17, 2011Comments (2)
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    Driving More Business - Why Vehicle Branding Matters

    Advertising and marketing are two of the trickiest hurdles that any business or sole trader has to overcome. For contractors and construction companies, time and funding are often in short supply, so costly marketing strategies aren’t often viable. When it comes to outdoor advertising in particular, it’s not always feasible to pay fo... Read More

    by James Hale on May 03, 2019Comments (1)
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