An Online Presence is Much More Than a Web Site
I sometimes wonder when I see comments made here by remodelers and other contractors, how much the role of a company web site can be misunderstood. For sure, your web site is important, but I often get the distinct impression many contractors expect more than it can deliver on its own.
Think of this from the perspective of a homeowner looking for remodeling or contracting services. We're asking them to invest thousands into a project. That involves a high level of trust. Is our web site going to win them over? Not likely, at least not by itself anyway.
As I listen to my clients to find out why they chose me over another remodeling contractor, my web site only plays a small role in what is really a process. It might begin with them seeing my vehicles in our Eastern Pennsylvania service area and then they check out my site. Or it could be from any number of my advertising methods.
But it doesn't end when they find my site. I am realizing more and more that it is extremely important to build an online presence, not just a web presence. Of course, all of you who use resources like Facebook already have a good idea what I am getting at. But it's more than Facebook too.
The kind of clients we need in order to build a strong home contracting business are pretty smart. They check us out in advance. They view our BBB rating. They look for a "footprint" online to help them determine our credibility. They search to see if anyone has complained about us.
Our names appear in more places than just our web sites. Our potential clients are watching us. They are checking us out wherever they can find us on the Internet. When they are satisfied with what they are finding, then they call us. That is especially important if their first visit to our site is from a search engine.
When I reflect on what my remodeling clients are telling me, I'm convinced that all of us, myself included, need to do more to build an online presence, not just a web site that ranks well.
Please feel free to share what you are doing to build your credibility online.