Was you wondering if this is proven or implying that it can't be because of some 50 year rule.
I have looked in to this product Aura and found that everything makes since to even me just a painter, I have a little time to reply my thoughts about Aura now.
The way I try and sale it is by pointing out that all paints have the glycol base pigment in them and that the Aura has it's patented acrylic pigment in it. I then say have you ever taken a rag and wiped something off a wall and had the rag turn the color of the wall? I have never had one person say no...

Then I say now if we are smart people we always say that dang cheap paint or blame it on the paint in some way right? Again they always say yes. Now I move in further and say well it is not the paint, see what happens is the glycol pigment is used in all of these paints except this Aura and with glycol it never becomes one with the paint it self, with Aura it has an acrylic paint and pigment making everything bind together, the color will never escape its protecting capabilities.
I made all this up above on my own trying to follow the points made by Ben Moore, I think it's all pretty accurate I just wish I could have a rep give me a little bit more better example and I could close 99.9% of my leads
Quote:
Benjamin Moore Aura Exterior Paint
Quite simply the finest paint we ever made®
Benjamin Moore Aura offers the most advanced way to bring color to your world with the next generation of paint that simplifies your life. Our patented breakthrough paint technology, called Color Lock, is the only one of its kind in the industry, bringing you a discernibly richer, truer color, paired with incomparable performance.
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