Quote:
Originally Posted by Hiz & Herz
...by the way i'm sorry for pissing in anyone cornflakes by asking about pricing!
...just looking for some freindly advice...
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Appreciate that..thanks
It's probably not what you think though
It's just that lots of people ask "what do I charge" like there's this big book we all use and get our prices from
Or like they should charge what someone else should
Or like there is a "going rate"
That's crap, not true, and bogus
Truly one needs to understand what one's expenses and production rates are to get a handle on one's business
It's not a good idea to use someone else's numbers...they have nothing to do with your expenses and overhead
That's like deciding to make computers and just take some HP retail prices and slapping them on your H&H computers...it's not good
It may get you by.....but it's really not good
What's the going rate for a computer?
Should H&H charge what Toshiba does?
Think of it this way...maybe it'll help
What bank would lend you money if your business plan said "we're going to charge what some book says we should" or "what some other business charges"
Who's going to invest in a business with such a haphazard price structure that has no relationship to actual (cost) numbers?
Think about it
I own a business, and don't know what to charge?
That really should have been figured out earlier in the process
I understand, I've been there...
But guess what, my best answer is don't use someone else's numbers
Use your own
If you don't know them, estimate and adjust as you go along
The "going rate" is a load...might as well call it the "going broke rate"
Find what you need to charge and then find your market