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Has it ever occurred to you that CONSUMER reports judged paints based on their average CONSUMERs criteria?
Most consumers don't give a **** if their brush leaves a clean line when they make a strike. They want something easy to use and fool proof. Behr, for the most part is easy to use for the average home owner, very economical, and durable enough. Of course it doesn't go on as smoothly as BM or SW. But do you honestly think the average joe or average consumer cares? Of course they don't. Its called a learning curve. If you were an amazing painter from day one you could tell the difference too.. But you weren't, no one was.
They've put it on. It worked great for them. Thats their knowledge of the product. The brand name was touted on HG tv. (a channel for people like themseleves) it worked. Thats why people trust brands...
It doesn't have to be something that saves you time and money over time. That consumer is not sticking around for the long haul. They're just trying to fill an obligation. Whether to their wife, landlord, or perspective buyer.
If you want commercial jobs, compete on the commercial level. Behr works better for DIYers because of marketing, ease of use, and cost.
Last edited by Duckwarrior; 09-17-2009 at 02:30 AM.
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