Ben Moore's New Line Of Paint,called AURA...

painterofeveryt

Heard anything about it yet ? going to sell for around 50 a gallon our cost.has its own water based tints, with color lock technology sounds like it may be the next best thing,so to speak ,,,

PlainPainter

I think it's going to be a bust - you wanna a true 16 tinting european tinting system with acrylic resins re-engineered so they are rock hard like traditional oils, flats that are scubbable to high heaven, and colors that make interior decorators cry with joy - it's called C2, and it is $10 cheaper per can for the most costly base. And oh yeah - the guy that founded the company was the lead chemist at Pratt&Lambert - so you basically have P&L years of experience behind the paint. Screw Ben Moore.

painterofeveryt

hmmmm Only one C2 dealer iun the entire state of michigan,and thats 250 miles away...

PlainPainter

Ok - forget the fact I said C2 is the best paint. Graham paint is the best of the best paint - they have the same tinting system as California and Muralo - and besides I have never been sold on the 16 tinting colorant system anyways - and to boot they're huge in Michigan.
They're scrubability rivals even that of Muralo paint - which I consider to be the very best paint. Huh - I keep saying different companines are the best, perhaps because there are some companies out there are just kicking absolute butt at this moment. I would be buying Graham paint - still $10 bucks cheaper. Muralo owns them now - and muralo's scrubbable technology came from the manufacturing of their own tight resins - but since incorporated a little bit of grahams ceramics into their own paint - but still didn't go as far - because they want the muralo line to be more affordable. Graham's is the best. It's very typical to wander into a paint store that will carry C2, Grahams' and California at the same time. And the only reason to go from one to the other is the color chip the customer chooses - Screw Ben Moore.

MakDeco

C2 is sold at my Ben Moore dealer, he raves about it but he sells it. I wouldn't find it any where close to where my jobs are so I have not tried it. I do like the large color chips the "sell" they are 18" x 24" still are cheaper then buying a quart of paint.

I like P&L I still think they make a good product even if owned by SW now. I think ben Moore is a decent paint company but most of there paints are based on old technology and the price is more about there image then it is product. The keep raiseing product prices yearly w/o offering anything new. The Aura line is not in Chicago as yet that I know of, but I refuse to pay that much for paint even if I pass it on to customer.

painterofeveryt

I also am a huge grahams fan ! nice to see another fan out there!!!!!

DeanV

I do use some B. Moore, but agree that most of their products are old technology. I keep hearing that they are about to revamp there entire Regal line to 100% acrylic, so it all has the technology of the WB Impervo and Matte finish, but I think that with Graham's available, their WB technology is better. The only interior paint of B. Moore I use regularly is WallSatin for my ceilings. The Grahams Ceramic Flat is not quite flat enough for ceilings IMHO.

I am looking forward to seeing what the Aura paint is like, I am not sure if it is just their current WB technology with the new waterbase tints or something completely different. I know the paint stores have to get new air tight tinting machines for the new tints.

PlainPainter

First of all Graham's ceramic flat isn't a true flat - it is a matte paint. They must have a ceiling paint - or a true flat line of paint. Muralo does. I think the Aura paint will incorporate an elastomeric technology similar to sherwin williams duration - basically enabling you to lay down a thicker coat of paint enableing one coat application, and of course they say it will be self-priming, just like Durations. I am not sold on any of this as far as the Durations line is concerned - so I won't be a fan of Aura either.

-plainpainter

painterofeveryt

WOW ! nice to see that you kept an open mind ....

Teetorbilt

Technology marches on and some people fall by the wayside. I have buddies that couldn't start a computer if their lives depended on it, they want nothing to do with the 'Devil's Spawn'.

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PlainPainter

Hey if Ben Moore didn't 'sell' their Regal interior paints and their Exterior line of paints which were until last year all Vinyl Acrylics - as the best paint in the industy - I might be more openminded. But up until last year - their low-lustre was vinyl acrylic - that's unheard of in the exterior paint business - even glidden exterior paint was 100% acrylic 10 years ago! Ben Moore stinks. And I am glad when the dealers will be taking on the aura line, shelling 15 grand for a new colorant machine and valueable space on their shelves for a paint that will bomb - and to boot Ben Moore won't allow contractor pricing on this product - and will pull the product from stores that do this practice. It's such a sham

MakDeco

I couldn't agree any more! If the damn designers and rich house wives with nothing better to do would finally realize that BM is not BMW of the paint world the better we all painters would be

PlainPainter

Another thing I just thought about - Ben Moore products have had two price increases in the past few months - Aura paint is just plain ol' ridiculously high. And the economy is such that, customers don't want to spend alot of money right now. Anyone else feeling the crunch lately or is it just me? I had one customer come back to me this summer after she realized the cost of paint was so high - she thought I was only spending $10/gallon on her home - LOL! And too many contractors are willing to work for far too cheap.

George Z

Aura is marketed to the design crowd and the discriminating homeowners
Being B. Moore, the painters that use it will get the nice jobs.
The rest of the paint contractors will be busy explaining to homeowners that have no idea what a Muralo is.

www.myaurapaints.com

I have tested the product and I can't wait to use it.
Not available here and people are asking us about it already.

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George Z

No, I find most people here want top line Benjamin Moore,
even Farrow & Ball which is way more expensive than B. Moore.

We will mostly use what the customer wants. they pay our bills

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Danahy

I use topline only. I never really give them the option of using anything else. Should they mention it, I have alittle blurb about the difference in lines, then let them have the final say. Most times it's "oh ok, I'll take the topline".

As for Aura, I'm now on the "I'll see if I can get you a can to try" list. Which is hopefully soon. If all works out, I think my customers would like to have it, and wouldn't mind paying the extra $$ if it's worth it.

zico

Out in the west-end my dealer is reluctant to carry the new BM line. They currently carry C2 which has similar tinting equipment and I think margins on the new line are not fat enough to entice some dealers to carry it. Still if the customer demands it, money and space will be found to stock it.

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aspenpainting

you guys dont sound to into benny moore. i used it alot in aspen 3 years ago. in des moines used alot of sherwin and now im in michigan and the builder im working with really likes it any recommendations on which line of bm you like best?

metomeya

Was that right in the first post about "water based tints"?

Is this a zero VOC product?

George Z

I don't think it's a zero VOC product.
Low VOC plus less VOC from colourants.

TDS

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