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Best form of advertising for the pool business
Besides word of mouth, whats the most effective form of advertising that you guys do.
The internet has been great for us. It took awhile, but we come up on the first page of google and yahoo pretty consistently for popular keywords.
Do direct mailings work for you guys? I thinking of purchasing a targeted list from infoUSA and sending out postcards. Or would a well written letter be better? Does anyone know of a way to get a list of current in ground pool owners?
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