FLYERS - Download Copies & Why We Use Them

pcplumber

We have a very complicated pay system, but it works great. We pay our flyer delivery people $75 per day and they earn more money when we use them for other services. They earn about $500 to $600 per week. The supervisors get a flat $120 per day, plus they also earn money for additional services. The supervisors earn about $900 to $1200 per week. The employees get paid extra money, when we pull them from flyer delivery and have them dig sewers, do water damage restoration, remove insulation from attic, clean debris from under houses, etc.

1stchoice

I UNDERSTAND, I THINK !!!!!!!!!!!!!!!
5 GRAND$$$$$, DISTRIBUTE FLYERS, IM SUCCESSFUL

pcplumber

Thank you very much. I am going to have someone look at my site. Maybe it is different for plumbers. I do get 7 to 10 customers, every day, but only about one request, per year, for an estimate or a drain cleaning.

Mike Finley

Interesting.

protechplumbing

$65 service call x 43 calls=$2796-gas going out-vehicle and equipment maintenance-payroll(for the plumber and the flyer passer outter)-futa,fica, workers comp, liability ins.= Profit!

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Ivinni

I am curious to know how much scrap lumber you put in the dumpster when you finish a job. Since you love trees so much. Just sayin'.

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rbsremodeling

We use scraps for concrete forms, braces, stakes. layout post, temporary ladders, we have a 2 foot rule.

Not really sure but I guess less than you do. I was poking fun of PCPlumb with the tree joke.

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Cole

I am the same way and if he really did throw away that many pieces of paper instead of recycling them, he needs to have a news story done about the fantastic company he has.

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Mike Finley

I think PCplumber is the king of the upsell. The cheap drain cleaning gets his foot in the door.

protechplumbing

I would hope so. The only trouble with that strategy is, it's hard to convince someone to pay $1000 or more for descailing when it only costs them $65 to have you come out every few months with the snake.

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pcplumber

You know you are getting into the subject of 'sales'. If each customer cost $66, to get, we can't make a profit, cleaning drains for $49. That is why we don't target the newer homes on concrete slabs. Advertising works in mysterious ways. The customer's requests are not limited to cleaning sewer and drains. When the customer sees we have good prices, for drain cleaning, they call us for many other services. We install about three water heaters every week, sell new drains, copper repipes, tankless heaters, get the water extraction and restoration work, repair and replace leaking gas piping systems, repair and install furnaces, install sewers, etc.

This is where I think many contractors are missing the easy money. I haven't figured out why plumbers are so anxious to give water extraction and drying to restoration companies for a 10% to 20% referral fee. We get an average of $4,000 to $6,000 to extract water and dry a structure. This requires a shop vac, fans, and maybe a $1200 dehumidifer. The course costs, only about $300, and takes two days. When on a roll, we will do up to 4 or 5 jobs a week, drying structures, and only 1 in 100 jobs has actual water extraction involved. We do several sewer waste clean-ups every week and never charge less than $3,000. One restoration company owner (won't mention any name), told me he clears $250,000, every month. I see what they charge and I believe him. I have a copy, of one of his bills, and they charged the customer $12,000, just to dry underneath an 1800 sq ft house, with a crawl space. The only thing he did was install fans, blowers, dehumidifiers, and did no manual cleaning. Of course, This company is very well-known, to the plumbers, and this company has absolutely no contractor's license.

All these services are the result of a flyer that advertises $49 and $65. There are no gimmicks and no deceit. Just marketing and sales.

Ed the Roofer

But, it only costs between $ 50.00 to $ 100.00 to have someone clean ou the gutters on a roof, but MANY, MANY people choose to pay $ 6,000.00 or a lot more to have Gutter Guard Leaf Inhibiting systems installed on their gutters.

It's in the sell and the convenience and in the potential fear factor if they don't do it.

Those that have good ones, rave all over the plae about them.

How long does the ROI need to be for that to kick in as a winning strategy?

Ed

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pcplumber

Your concern for the planet is great. I am too cheap to throw recyclable material in the trash. We have to pay to get rid of our waste. The flyers were thrown away (so-to-speak) about 15 years ago. We use to put all our cardboard, newspapers, scrap iron, etc, on the tree belt near railroad tracks, in front of our building. Many people picked up this scrap daily. We still separate all our recyclable materials, daily, and people fight over the stuff. But, we put the scrap in our parking lot, now.

I know it probably sounds hard to believe, about throwing 900,000 flyers away, and I was very upset about the loss. But, the decision was not difficult. The flyers were not generating leads and I had other flyers that were hot. I wasn't going to spend money to deliver a flyer that was not working.

I would not call what we do 'up-selling'. That wound be 'bait and switch'. If you read the bottom of our ads, they say, 'If we can't clean the drain for the advertised price, we will not charge you one penny." We stick with this statement, but, there is nothing wrong with selling new drains, new sewers, furnaces, etc. when people need them.

Several weeks ago, I wrote several posts regarding how we close sales by using the Sony DSC F828 camera, IP6700 D printer, 8 x 10 pictures, price books, sales tools, and how to close sales with the least number of words.

While many forum members joke a little, I am not offended, and I appreciate everyone's respect. This forum has been great. There are many very educated and experienced contractors on this forum and many contractors know a lot more than myself. I am just trying to help by showing how we do things. Running a business is a huge subject and our sharing of knowledge cannot be summarized in a few statements.

I appreciate your patience.

Look us up on Google Earth. You will see our building, two 40 foot containers, scrap on the parking lot, and maybe I will waive at you.
15523 S. Vermont Ave., Gardena, Ca. 90247

I just looked at my place on Google Earth and the picture is over 1 year old.

silvertree

Sounds great to me, PC is grossing 5 or 6 mill a year in sales with the plumbing and another chunk for drying houses. No wonder the bride looks so radiant

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pcplumber

I wish! Maybe if we lived in an ideal world. You gross estimate is high.

The bride in the picture is my ex-wife. She still works for me as a field supervisor. The guy in the picture is her boyfriend. He is also a field supervisor, in charge of flyers, and other services. This takes care of her and keeps her out of my hair. Having family, to back me up, has always worked out the best.

silvertree

I based gross on what an average plumber could deliver in our area x the number of plumbers you have. Just having fun with that.
Seriously, good for you, you sound like you got your sh*t together.
And congratulations on being friends with your ex, better than not eh?

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AtlanticWBConst

Post deleted - Off Topic.

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AtlanticWBConst

I removed my last post...

I see that this is on the File Swap section, and it has veered into a "business/marketing" discussion, rather than a file swap.

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