FLYERS - Download copies & Why we use them - Contractor Talk - Professional Construction and Remodeling Forum

pcplumber · 11-10-2008, 09:09 PM

http://bestlineplumbing.com/Flyers.htm

From this link, you can download copies of flyers and modify and use them for your business.

With the exception of referrals, and repeat business, for the past 30 years, approximately 85% of our new business is generated from flyers We we keep seven two-man crews, and a total of about 30 employees, very busy.

As you look, at these flyers, notice how we reduced the words, as much as possible.

All flyers read from right to left. The colors, fonts, and design are to target the older customers with the money. Older people don't want to fool around trying to figure out what we are selling. They don't have the patience to read hundreds of words, and they can hardly find a phone number in a 30 point font.

The beauty of a flyer is not as important as the message. Once, we printed one million flyers that were professionally designed, and we threw 900,000 of them in the trash.

Zatol · 11-10-2008, 09:32 PM

Do you realize how big of a number one million is?

The weight of one million pieces of 8.5 x 11 plain copy paper is over 7 tons!!!

I find it hard to believe that you would invest that much money in a flyer campaign.

I'm okay with embellishment, but dang man... One million?!?

**Ed the Roofer** · 11-10-2008, 10:51 PM

Quote:

Originally Posted by pcplumber

http://bestlineplumbing.com/Flyers.htm

From this link, you can download copies of flyers and modify and use them for your business.

With the exception of referrals, and repeat business, for the past 30 years, approximately 85% of our new business is generated from flyers We we keep seven two-man crews, and a total of about 30 employees, very busy.

As you look, at these flyers, notice how we reduced the words, as much as possible.

All flyers read from right to left. The colors, fonts, and design are to target the older customers with the money. Older people don't want to fool around trying to figure out what we are selling. They don't have the patience to read hundreds of words, and they can hardly find a phone number in a 30 point font.

The beauty of a flyer is not as important as the message. Once, we printed one million flyers that were professionally designed, and we threw 900,000 of them in the trash.

I will check it out later this week.

Ed

MALCO.New.York · 11-10-2008, 10:52 PM

Why??????? Just Why?????

Celtic · 11-10-2008, 10:55 PM

Quote:

Originally Posted by pcplumber

http://bestlineplumbing.com/Flyers.htm

From this link, you can download copies of flyers and modify and use them for your business.

The link is all about how flyers will generate how much work .... NO flyers or link to flyers.

pcplumber · 11-10-2008, 11:20 PM

Quote:

Originally Posted by Zatol

Do you realize how big of a number one million is?

The weight of one million pieces of 8.5 x 11 plain copy paper is over 7 tons!!!

I find it hard to believe that you would invest that much money in a flyer campaign.

I'm okay with embellishment, but dang man... One million?!?

Yes, I posted, several times that we deliver 30,000 to 50,000 flyers every week. I have 10 employees dedicated to delivering flyers 6 days a week. This is two 4-man crews with one supervisor on each crew. Each man delivers, 500 to 600, flyers per day. That is about 5,000 flyers every day = 30,000 per week. Also, the Press Telegram in Long Beach, Ca. delivers about 10,000 to 15,000 flyers per week, and the Daily Breeze in Torrance, Ca. delivers 10,000 to 15,000 flyers per week, as inserts in their newspapers.

That is about 50,000 flyers every week. Since, I have my flyers printed on giant web presses, It takes only 20 weeks to deliver one million flyers.

But, the largest order, I ever printed, at one time, was one million, and this was also the worse flyer, ever printed. It looked great, but just did not generate sales leads. This is why I caution people about getting too fancy.

Yes, the paper is very heavy. Each box of 5,000 flyers must weigh about 50 to 60 pounds. 1 million flyers is 200 cases of paper and probably about 10 pallets. That is why I have two 40 foot containers in my yard.

If you saw our gross sales, you would understand why we spend so much.

SORRY! JUST ADDED THE LINK FOR THE COPIES OF THE FLYERS Don't forget you may have to click your Refresh button.

pcplumber · 11-11-2008, 10:27 AM

Quote:

Originally Posted by MALCO.New.York

Why??????? Just Why?????

This is what makes the forum more fun and productive. Look at how slow and boring the other forums are. At least, I give you something to complain about.

No offense taken.

Ivinni · 11-11-2008, 10:31 AM

Quote:

No offense taken.

**AtlanticWBConst** · 11-11-2008, 10:45 AM

I counted 275,000 flyers out, with a total number of calls at 192. That is by looking at the graph. I didn't go into reading the gobbly-gook on the site.

I am sorry, but 192 calls (not bookings) - after spending the money to print up and send out that number of flyers, doesn't equate to a whole lot of success in my book.

I may be following this all wrong, as I have not read into it in detail...I just perused the graph's information....

**Ed the Roofer** · 11-11-2008, 01:30 PM

Quote:

Originally Posted by AtlanticWBConst

I counted 275,000 flyers out, with a total number of calls at 192. That is by looking at the graph. I didn't go into reading the gobbly-gook on the site.

I am sorry, but 192 calls (not bookings) - after spending the money to print up and send out that number of flyers, doesn't equate to a whole lot of success in my book.

I may be following this all wrong, as I have not read into it in detail...I just perused the graph's information....

It was only based on the minimum assumed rate of cal back return for the invested quantity mailed out.

Ed

**BuiltByMAC** · 11-11-2008, 04:40 PM

Quote:

Originally Posted by pcplumber

All flyers read from right to left.

Once, we printed one million flyers that were professionally designed, and we threw 900,000 of them in the trash.

Quote:

Originally Posted by Celtic

The link is all about how flyers will generate how much work .... NO flyers or link to flyers.

Quote:

Originally Posted by pcplumber

SORRY! JUST ADDED THE LINK FOR THE COPIES OF THE FLYERS Don't forget you may have to click your Refresh button.

Just went to this link - no link to fliers, just your opinions/experiences on how they have worked for you. That's ok, with few words and all of them in Arial font, I can picture what the fliers look like.

Couple of other thoughts...I believe you meant fliers should be read from left to right.

and finally, one would hope that you would be recycling 900,000 copies, not throwing them in the trash. C'mon, man, leave some trees for the rest of us! You're talking about producing tons of junk mail a year. Yes, it's advertising to you...but to 99.9 percent of the recipients, it's just junk mail that gets thrown away. If we're lucky, they think twice and recycle it.

Hey, at least you've got your platform here figured out now. You can upload files to your heart's content and people can praise you for uploading them...

One question, are you the plumber who got married who's picture is on your website? I still haven't figured out the "Marry a Plumber" advertising angle and thought it might just be something personal to you...

Mac

orson · 11-11-2008, 05:27 PM

An excerpt from your website...

This is how you can be the boss, have control, and make what you want to happen, happen today.

Quote:

WHY FLYERS ARE THE BEST FORM OF ADVERTISING

You can target your demographics like the snipers in 'Enemy At The Gates'. There is no other advertising media that is this accurate.

You can target very specific homes that require your services. You can target homes with a specific age, types of pipes, types of furnaces, etc....

What if you'd rather be like the sniper in 'Marine Sniper' or perhaps the guy from 'The Professional'? Are you trying to say we're supposed to act like a bunch of commies?!?!! Or are you implying that we're white supremacist Nazis??

WHAT ARE YOU TRYING TO SAY MAN??!!?!?

Celtic · 11-11-2008, 05:41 PM

Quote:

Originally Posted by BuiltByMAC

Just went to this link - no link to fliers....

MAC...under the logo:

is a link to a zip file.

protechplumbing · 11-11-2008, 06:01 PM

$49-$65 drain cleaning!?!?!?!

My service fee just to come out and LOOK at plumbing is higher than that!
How do you stay in business?

Mike Finley · 11-11-2008, 06:02 PM

You have 10 guys on your payroll that you keep putting out flyers 6 days a week?

Can you elaborate on that? On the surface it sounds impossible so there must be some details to it that make it possible. Help us out on how that works. How many hours a week is that? What have you found you have to pay them? Any info would be much appreciated.

**BuiltByMAC** · 11-11-2008, 06:49 PM

Quote:

Originally Posted by Celtic

MAC...under the logo:

is a link to a zip file.

I see nothing... even clicked and dragged to see if it was invisible... maybe it's just me or my machine - dunno how though...

Mac

curapa · 11-11-2008, 06:56 PM

Quote:

Originally Posted by BuiltByMAC

I see nothing... even clicked and dragged to see if it was invisible... maybe it's just me or my machine - dunno how though...

Mac

Its showing up for me right between the Bestline Plumbing logo and the text.

Celtic · 11-11-2008, 07:03 PM

Quote:

Originally Posted by BuiltByMAC

I see nothing... even clicked and dragged to see if it was invisible... maybe it's just me or my machine - dunno how though...

Mac

Hit CTRL+F5 when you visit site again....refreshes page or clears your cache or some other computer lingo term.

pcplumber · 11-11-2008, 07:10 PM

If it still doesn't work, let me know. After you click the link, you may have to hit your Refersh button.

The chart shows a total of 43 calls for 50,000 flyers. I tried to put what I thought was worse case. The cost of $66, to get a lead is, in my opinion, excellent and you can control the number of leads you get, with flyers. It is a simple 'numbers game'.

I'm only trying to help contractors who want more business and want better control over their results.

rbsremodeling · 11-11-2008, 07:16 PM

Quote:

Originally Posted by pcplumber

If it still doesn't work, let me know. After you click the link, you may have to hit your Refersh button.

The chart shows a total of 43 calls for 50,000 flyers. I tried to put what I thought was worse case. The cost of $66, to get a lead is, in my opinion, excellent and you can control the number of leads you get, with flyers. It is a simple 'numbers game'.

I'm only trying to help contractors who want more business and want better control over their results.

Here is something for you PC Plumber to consider for why online maybe more effective

My google online ads cost me average of 20 Bucks a day.

140 bucks a week and averages minimum 3-6 calls or email requests a week and I don't use any trees or anyone to hand them out

This does not include site visits that are generated organically that don't cost me a penny