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Talking Apples and Oranges
Gentlemen,
The two of you are defining the term differently.
Mike's treatment of the term is the commonly accepted definition. Markup being the number (plus one) used against cost to come up with price.
BKFranks' method is really margin. Margin is the gross profit cut of the price.
Each of you is calculating your approach correctly for what you mean.
FYI, BKFranks' 28% margin actually equates to a 1.38 markup.
Here's a philosophical question for Mike. Why would you charge $832,000 if your client would pay $902,778?
Know what the work costs. Figure out what the client is willing to pay. Decided whether the gross profit is worth your time and trouble.
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Just hanging around.
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