I'm far FAR from a
SEO or tech guy, however I noticed something that would seem basic. Whenever I simply type contractortalk into my browser without the extensions (www. & .com) the results for the most likely of sites come up, I noticed that you have a paid Ad just above your organic ranking of #1. Yet if I simply type in "contractor" your nowhere to be found on the first couple of pages.
I think you can save a bit of money by removing "contractortalk" from your Keywords, since you'll get the #1 organic results spot every time. Just imagine how many 1,000's of times your paid Ad has been clicked instead of the exact match result.
Maybe use that little extra dough to get an Ad going for keywords like "contractor". to get better results.
Since I'm rather new to Keywords,
SEO and the Internet in general, forgive me if theirs a strategy or a reason for doing it this way, would just like to help.
Best regards, (and I love the site BTW, thank you)
Albert