Truck Decals/wrap Or No?

 
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Old 09-12-2017, 11:06 PM   #21
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Re: Truck Decals/wrap Or No?


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I got a call from someone that just wanted to let me know I drive like ****!

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That's kinda funny. Few years ago my neighbor(who has his own plumbing business and 3 stickered trucks) was checking on his service guy at the main grocery store in town. He's a volunteer fireman as well with plates and green lights. Anyways it was a quick run in run out and he poked in the fire zone. Yes it may have been wrong but saved time. Anyways 3 angry voicemails ensued. I laughed.
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Old 09-12-2017, 11:08 PM   #22
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Re: Truck Decals/wrap Or No?


Thank you for all your replies. I do have a fancy new logo and I wanna show it off but I may decal the bottom half beneath the lower door moulding and make not so in your face type decal.
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Old 09-16-2017, 01:38 PM   #23
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Re: Truck Decals/wrap Or No?


Never considered it until now, as I have said many times before if I am working in a neighborhood that requires lettering to not have to stop at security I'll throw magnets on.

I have also said and maintain I'm not losing any jobs to someone lettering their trucks or billboards or SEO or anything else. The work I'm after the client got my name from a friend or peer, and my reputation gets the work not my logo.

If I did smaller projects that lasted a couple weeks that would be different, and id advertise a lot. I don't need a ton of projects to stay busy though.

BUT:

Now we have 4 late model or new white Ford crew cab 4x4s, and some other late model vehicles. All white. The "fleet" is starting to beg to be lettered. Also the new Ford's are all aluminum and won't hold magnets so stopping at the gate would suck.

AND we bought 6 of our own dumpsters and had them painted white, for two reasons. One, tired of spending more than 50k a year on trash. Two, it gets me around a sign ordinance. In two municipalities I build in i can only put a job sign up if it's anew build. If it's a remodel you cant.... but I can logo my dumpsters and tool trailers.

So may go to lettering.

Always had company hats made but also going to make the employees wear company shirts now too. I may stick with my unlettered button downs or maybe get them logo' d. Ordered our field supervisor some polos yesterday

Can't hurt anyway

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Old 09-16-2017, 01:51 PM   #24
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Re: Truck Decals/wrap Or No?


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Just a thought, but you could have a more discreet lettered area, like Mike's, and then get a blank, color-matched magnet to conceal the lettering when you're working for one of those GC's that doesn't want your brand out there. I personally think that's kind of a dick move for a GC to pull unless he's a specialty contractor. I get why a "roofing" company that subs wouldn't want the subs to have a different brand on their truck but the entire concept behind being a GC is that you sub out trades.
It's chicken s*** in my opinion, it's like saying that you are scared of competition. Besides I don't think my Subs would bid against me.

My number 1 sub money-wise, I made him get lettering on his vehicles, trailers and equipment and he also bought hoodies for his guys, along with ensuring he had a true payroll. I don't want any issues with the IRS

If you own a roofing company and subcontract to other roofers I would not try to hide that from the client. Otherwise your reputation will go down the tubes, you just have to sell what you are providing in value. If you aren't adding any value you probably won't keep your business that long anyway and its current model.

I would assume someone who owns a company would have their own lettering or logos or hats or shirts or whatever that would be a dead giveaway. I would also assume that it would not take very long for a homeowner to ask one of the subs if they are a sub and I would never expect or respect someone lying about that.

I have subbed whole projects like a deck or outdoor kitchen and several other things and I had no problem telling the client that I was using a subcontractor and introducing them as a trade contractor. I still get calls to do other work for those same clients, it is a non-issue. Other jobs I do not feel that I will add value I refer to to those subs to run themselves

I remember Stephen H had subs, not sure his stance on lettering but I doubt he was against it
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Old 09-16-2017, 02:00 PM   #25
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Re: Truck Decals/wrap Or No?


Quote:
Originally Posted by Jaws View Post
Never considered it until now, as I have said many times before if I am working in a neighborhood that requires lettering to not have to stop at security I'll throw magnets on.

I have also said and maintain I'm not losing any jobs to someone lettering their trucks or billboards or SEO or anything else. The work I'm after the client got my name from a friend or peer, and my reputation gets the work not my logo.

If I did smaller projects that lasted a couple weeks that would be different, and id advertise a lot. I don't need a ton of projects to stay busy though.

BUT:

Now we have 4 late model or new white Ford crew cab 4x4s, and some other late model vehicles. All white. The "fleet" is starting to beg to be lettered. Also the new Ford's are all aluminum and won't hold magnets so stopping at the gate would suck.

AND we bought 6 of our own dumpsters and had them painted white, for two reasons. One, tired of spending more than 50k a year on trash. Two, it gets me around a sign ordinance. In two municipalities I build in i can only put a job sign up if it's anew build. If it's a remodel you cant.... but I can logo my dumpsters and tool trailers.

So may go to lettering.

Always had company hats made but also going to make the employees wear company shirts now too. I may stick with my unlettered button downs or maybe get them logo' d. Ordered our field supervisor some polos yesterday

Can't hurt anyway

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You might think differently if you're servicing an area of 7 million people and 34 cities. Or if you are a niche contractor.

It's one thing to get recommended if you do everything vs. one thing. I do get many referrals but not all my customers knows someone that wants or needs a deck, then it gets narrowed down to a composite deck.

Im like a pool contractor. The customer will only need one so return customers are not usually part of the equation either. It's about setting yourself apart to new prospects. 99 out of 100 times when I roll onto a bid I've never met the person before.

A lettered truck is just another level of professionalism. Just one part of many that add up. I've been 10k higher on a bid than the "other guy" and still got the job. It's about customer confidence. New customer confidence.

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Old 09-16-2017, 02:09 PM   #26
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Re: Truck Decals/wrap Or No?


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Originally Posted by Californiadecks View Post
You might think differently if you're servicing an area of 7 million people and 34 cities. Or if you are a niche contractor.

It's one thing to get recommended if you do everything vs. one thing. I do get many referrals but not all my customers knows someone that wants or needs a deck, then it gets narrowed down to a composite deck.

Im like a pool contractor. The customer will only need one so return customers are not usually part of the equation either. It's about setting yourself apart to new prospects. 99 out of 100 times when I roll onto a bid I've never met the person before.

A lettered truck is just another level of professionalism. Just one part of many that add up. I've been 10k higher on a bid than the "other guy" and still got the job. It's about customer confidence. New customer confidence.

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Yeah I get that, that's why I said if I did jobs that didn't take long I'd probably advertise.

My pool guy doesn't letter or adverstise either for what it's worth. He builds about 25 pools a year. I have gotten him 2 for me and 2 I referred to him this year and he has 3 other builders. So I'd say he only needs 10 or so organically outside his GCs.

For what it's worth most high end GCs I know from large markets are WOM also. Some website leads. Population of Houston is pretty large. To me it says they are hustling work. Probably because I'm from a smaller market of around 50- 60k. I see lots of them unlettered when I judge the prism awards

I do agree about first impressions if your not introduced or they hadn't seen your work. It looks sharp too if done right. I like your logo, subtle, not "hey look at me"

I'll report back after we have been lettered for a while. I'll be honest as always and report back the reactions or positives I see or don't see

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Old 09-16-2017, 02:41 PM   #27
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Re: Truck Decals/wrap Or No?


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Yeah I get that, that's why I said if I did jobs that didn't take long I'd probably advertise.

My pool guy doesn't letter or adverstise either for what it's worth. He builds about 25 pools a year. I have gotten him 2 for me and 2 I referred to him this year and he has 3 other builders. So I'd say he only needs 10 or so organically outside his GCs.

For what it's worth most high end GCs I know from large markets are WOM also. Some website leads. Population of Houston is pretty large. To me it says they are hustling work. Probably because I'm from a smaller market of around 50- 60k. I see lots of them unlettered when I judge the prism awards

I do agree about first impressions if your not introduced or they hadn't seen your work. It looks sharp too if done right. I like your logo, subtle, not "hey look at me"

I'll report back after we have been lettered for a while. I'll be honest as always and report back the reactions or positives I see or don't see

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It's not about advertising for me. It's about setting yourself apart and is just a small peice of that puzzle.

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Old 09-16-2017, 02:44 PM   #28
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Re: Truck Decals/wrap Or No?


The other thing I might add is a GC in Cali is a critical license. It's one of the harder ones to qualify for. I'm okay with customers knowing that as soon as I drive up.

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Old 09-16-2017, 02:47 PM   #29
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Re: Truck Decals/wrap Or No?


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It's not about advertising for me. It's about setting yourself apart and is just a small peice of that puzzle.

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Well ill see if i think it sets us apart. Ill report back.

No licence here, anyone can be a GC. But where I live and the clients we work for a hack wouldn't last long or her be the guy doing cost plus 10% and using low ball subs. Your rep precedes you one way or another or you don't have one

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Old 09-16-2017, 02:50 PM   #30
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Re: Truck Decals/wrap Or No?


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Wwll ill see if i think it swts us apart. Ill reprot back.

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Again 34 cities and 7 million people, is a big difference between 6 families and a cow. :laughing

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Old 09-16-2017, 02:51 PM   #31
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Re: Truck Decals/wrap Or No?


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Again 34 cities and 7 million people, is a big difference between 6 families and a cow. :laughing

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That's funny but look up Horseshoe Bay Tx. No cows hoss. Just money lol.

It is a smaller market and I agree it c ant hurt on first impressions

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