The Real Cost Of Home Improvement - Remodeling - Contractor Talk

The Real Cost Of Home Improvement

 
Thread Tools Search this Thread Display Modes
Old 02-26-2018, 09:20 AM   #1
Registered User
 
kate@phoenix's Avatar
 
Trade: Home Improvement
Join Date: Feb 2018
Location: Northern Virginia, United States
Posts: 17
Rewards Points: 78

The Real Cost Of Home Improvement


We created an infographic a few days ago showing varying home improvement projects and their average Return on Investment (ROI) - please take a gander, give feedback/critiques, or feel free to share!
Thank you

__________________
Kate@Phoenix Home Services, Inc.
kate@phoenix is offline  
The Following User Says Thank You to kate@phoenix For This Useful Post:
sparehair (02-26-2018)

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ContractorTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

   

Advertisement

 

Old 02-26-2018, 10:43 AM   #2
Pro
 
KAP's Avatar
 
Trade: Custom
Join Date: Feb 2011
Posts: 9,716
Rewards Points: 28,628

Re: The Real Cost Of Home Improvement


I get what you're trying do, but the way it reads to a laymen is that yu spent $0 on a Fence and got a 100% ROI... it doesn't read clear...

Other than that, the combination of the black background with the read homes is a little much and makes it harder (especially for more mature adults) to read... consider boxing out that section with a white background and re-work the colors so the colors you're trying to highlight are accentuated more...

While it's a nice informational piece, there's no "call to action"...

Advertisement


Last edited by KAP; 02-26-2018 at 12:03 PM.
KAP is offline  
The Following User Says Thank You to KAP For This Useful Post:
kate@phoenix (02-26-2018)
Old 02-26-2018, 11:53 AM   #3
Registered User
 
kate@phoenix's Avatar
 
Trade: Home Improvement
Join Date: Feb 2018
Location: Northern Virginia, United States
Posts: 17
Rewards Points: 78

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by KAP View Post
I get what you're trying do, but the way it reads to a laymen is that yu spent $0 on a Fence and got a 100% ROI... it doesn't read clear...

Other than that, the combination of the black background with the read homes is a little much and makes it harder (especially for more mature adults) to read... consider boxing out that section with a white background and re-work the colors so the colors you're trying to highlight are accentuated more...

While it's nice informational piece, there's no "call to action"...
Thank you so much for the feedback - we're open to any design tips as we're rusty in that department

The color mention is really helpful as most of our clients are mature.

Thank you again for the insight, and take care!
__________________
Kate@Phoenix Home Services, Inc.
kate@phoenix is offline  
The Following User Says Thank You to kate@phoenix For This Useful Post:
KAP (02-26-2018)
   
 
Old 02-26-2018, 02:47 PM   #4
Contractor of the Month
 
Inner10's Avatar
 
Trade: Control Systems
Join Date: Mar 2009
Location: Ottawa, ON
Posts: 24,128
Rewards Points: 13,420

Re: The Real Cost Of Home Improvement


I like the content but the execution is hard to read.
__________________
The Following User Says Thank You to Inner10 For This Useful Post: Leo G
Inner10 is offline  
The Following User Says Thank You to Inner10 For This Useful Post:
kate@phoenix (02-26-2018)
Old 02-26-2018, 02:51 PM   #5
Registered User
 
kate@phoenix's Avatar
 
Trade: Home Improvement
Join Date: Feb 2018
Location: Northern Virginia, United States
Posts: 17
Rewards Points: 78

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by Inner10 View Post
I like the content but the execution is hard to read.
Thank you for the feedback!

I agree. We tried to have an outside source create an infographic for us but it came back with a lot of errors so we whipped this up in the meantime. We'll try and simplify infographics in the future with less clutter and easier colors on the eyes

Thanks again Inner10! :3
__________________
Kate@Phoenix Home Services, Inc.
kate@phoenix is offline  
Old 02-26-2018, 02:54 PM   #6
Contractor of the Month
 
Inner10's Avatar
 
Trade: Control Systems
Join Date: Mar 2009
Location: Ottawa, ON
Posts: 24,128
Rewards Points: 13,420

Re: The Real Cost Of Home Improvement


Where are the statistics from?
__________________
The Following User Says Thank You to Inner10 For This Useful Post: Leo G
Inner10 is offline  
Old 02-26-2018, 03:42 PM   #7
Registered User
 
kate@phoenix's Avatar
 
Trade: Home Improvement
Join Date: Feb 2018
Location: Northern Virginia, United States
Posts: 17
Rewards Points: 78

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by Inner10 View Post
Where are the statistics from?
We contracted a few people recently for market research on remodeling costs/returns, and the expected funds spent in 2018 on home improvement.

Putting the data into an easy-to-digest visual form is still eluding us! :3
__________________
Kate@Phoenix Home Services, Inc.
kate@phoenix is offline  
Old 02-26-2018, 03:47 PM   #8
Contractor of the Month
 
Inner10's Avatar
 
Trade: Control Systems
Join Date: Mar 2009
Location: Ottawa, ON
Posts: 24,128
Rewards Points: 13,420

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by kate@phoenix View Post
We contracted a few people recently for market research on remodeling costs/returns, and the expected funds spent in 2018 on home improvement.

Putting the data into an easy-to-digest visual form is still eluding us! :3
The reason I ask is I really don't understand the numbers. I'm no builder, never flipped a house, or even renovated a place before selling...but I was under the impression that one could get MORE than their investment when the perform home improvements.

If the best ROI is a fence at 100% then how do people make money flipping houses?
__________________
The Following User Says Thank You to Inner10 For This Useful Post: Leo G
Inner10 is offline  
Old 02-26-2018, 03:47 PM   #9
John the Builder
 
SmallTownGuy's Avatar
 
Trade: Carpenter/Builder
Join Date: Sep 2012
Location: Oxford, MI
Posts: 12,922
Rewards Points: 962

Re: The Real Cost Of Home Improvement


pick yer poison...

https://www.google.com/search?q=home...iCly97OTVuxfM:
__________________
All my Life loving Hippie friends turned into soul-sucking Conservatives - or died. Same difference.
"Mornin' ladies, my goodness don't you look happy. Must be cuttin' somebody up pretty good." - Andy Griffiths
SmallTownGuy is online now  
The Following User Says Thank You to SmallTownGuy For This Useful Post:
kate@phoenix (02-26-2018)
Old 02-26-2018, 03:52 PM   #10
Contractor of the Month
 
Inner10's Avatar
 
Trade: Control Systems
Join Date: Mar 2009
Location: Ottawa, ON
Posts: 24,128
Rewards Points: 13,420

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by SmallTownGuy View Post
Well then...
__________________
The Following User Says Thank You to Inner10 For This Useful Post: Leo G
Inner10 is offline  
Old 02-26-2018, 03:54 PM   #11
Registered User
 
kate@phoenix's Avatar
 
Trade: Home Improvement
Join Date: Feb 2018
Location: Northern Virginia, United States
Posts: 17
Rewards Points: 78

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by SmallTownGuy View Post
Thank you for the link and for the image! Checking out these infographics, especially the one you referenced, feels a lot cleaner and easier to read than our infographic. We have to play around with presentation more, thank you for the feedback! :3
__________________
Kate@Phoenix Home Services, Inc.
kate@phoenix is offline  
The Following User Says Thank You to kate@phoenix For This Useful Post:
SmallTownGuy (02-26-2018)
Old 02-26-2018, 06:18 PM   #12
Pro
 
KAP's Avatar
 
Trade: Custom
Join Date: Feb 2011
Posts: 9,716
Rewards Points: 28,628

Re: The Real Cost Of Home Improvement


I'd encourage you to stick to more positive phrases that make a reader WANT to read it... not a lot of people want to deal with "cost", but many are more receptive to "benefits", so instead of "The real cost of home improvements", you might want to consider "The actual benefits of home improvements" or "The added benefits of home improvement" or "Remodeling projects that give you the best return"...

Remodeling magazine put out of a Cost Vs. Value report each year and breaks it down by project and even region so y0u have a third-party source to refer to/quote that they themselves can look up adding credibility (also allows you to get rid of your disclaimer)...

Remodeling Magazine Cost vs. Value 2018...
http://www.remodeling.hw.net/cost-vs-value/2018/
Best of luck... 8^)
KAP is offline  
The Following User Says Thank You to KAP For This Useful Post:
kate@phoenix (02-26-2018)
Old 02-26-2018, 06:27 PM   #13
Registered User
 
kate@phoenix's Avatar
 
Trade: Home Improvement
Join Date: Feb 2018
Location: Northern Virginia, United States
Posts: 17
Rewards Points: 78

Re: The Real Cost Of Home Improvement


Wonderful constructive critique, KAP!

Great idea using positive words over something negative feeling like cost, that's a really good point. And I really appreciate that link - it's a lot easier to read the differing services and their recouped costs compared to our infographic.

Thank you so much again KAP
__________________
Kate@Phoenix Home Services, Inc.
kate@phoenix is offline  
The Following User Says Thank You to kate@phoenix For This Useful Post:
KAP (02-26-2018)
Old 02-26-2018, 06:59 PM   #14
Pro
 
Stryker1-1's Avatar
 
Trade: Low Voltage Systems
Join Date: Dec 2017
Posts: 727
Rewards Points: 1,466

Re: The Real Cost Of Home Improvement


I would remove the terms like upscale and midrange they are vague terms that have varying meanings to people.

To one person upscale may be we went with stainless steel appliances over white to another it may be we put in a 7000$ stove vs the 6000$ stove.

Sent from my SM-G870W using Tapatalk
Stryker1-1 is offline  
The Following User Says Thank You to Stryker1-1 For This Useful Post:
kate@phoenix (02-27-2018)
Old 02-26-2018, 07:04 PM   #15
Pro
 
Big Johnson's Avatar
 
Trade: Contractor and Grunt
Join Date: Jun 2017
Location: Michigan
Posts: 2,160
Rewards Points: 4,274

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by Inner10 View Post

If the best ROI is a fence at 100% then how do people make money flipping houses?
Mostly Substandard work and getting a dilapidated house for cheap.
Big Johnson is offline  
The Following 4 Users Say Thank You to Big Johnson For This Useful Post:
Bummie (02-27-2018), Jaws (02-27-2018), Tom M (02-27-2018), Xtrememtnbiker (02-28-2018)
Old 02-27-2018, 01:50 PM   #16
Registered User
 
kate@phoenix's Avatar
 
Trade: Home Improvement
Join Date: Feb 2018
Location: Northern Virginia, United States
Posts: 17
Rewards Points: 78

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by Stryker1-1 View Post
I would remove the terms like upscale and midrange they are vague terms that have varying meanings to people.

To one person upscale may be we went with stainless steel appliances over white to another it may be we put in a 7000$ stove vs the 6000$ stove.

Sent from my SM-G870W using Tapatalk
Thank you Stryker for the feedback!

I agree with you, that is pretty obscure/subject to change depending on the reader.

We've learned quite a bit on how we can fine-tune our wordage and intent on future infographics from everyone in this thread- we're very appreciative of everyone's opinions! :3
__________________
Kate@Phoenix Home Services, Inc.
kate@phoenix is offline  
Old 02-27-2018, 03:09 PM   #17
Pro
 
tang's Avatar
 
Trade: Remodel contractor
Join Date: Jan 2009
Location: eastern Oregon
Posts: 135
Rewards Points: 267

Re: The Real Cost Of Home Improvement


Remodeling magazine prints a more extensive list annually that is divided into regions. cost vs return. I have used it a few times, not only to show possible return, but to compare my bid to their averages. The numbers are so subjective, I often wondered how accurate. And sometimes making me look good! and that's not easy...
tang is offline  
The Following User Says Thank You to tang For This Useful Post:
kate@phoenix (02-27-2018)
Old 02-27-2018, 03:14 PM   #18
Registered User
 
kate@phoenix's Avatar
 
Trade: Home Improvement
Join Date: Feb 2018
Location: Northern Virginia, United States
Posts: 17
Rewards Points: 78

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by tang View Post
Remodeling magazine prints a more extensive list annually that is divided into regions. cost vs return. I have used it a few times, not only to show possible return, but to compare my bid to their averages. The numbers are so subjective, I often wondered how accurate. And sometimes making me look good! and that's not easy...
Thank you so much Tang! Lookin' good right now

KAP had linked that Cost vs. Return page yesterday and it looks great- I didn't know they had their own magazine :O

Thank you again, and take care! :3
__________________
Kate@Phoenix Home Services, Inc.
kate@phoenix is offline  
Old 02-27-2018, 03:47 PM   #19
Pro
 
tang's Avatar
 
Trade: Remodel contractor
Join Date: Jan 2009
Location: eastern Oregon
Posts: 135
Rewards Points: 267

Re: The Real Cost Of Home Improvement


Remodeling Magazine is free to everyone in the trades.... Get you some!! I'm a 30+ year subscriber to Fine Homebuilding and Journal of light construction. cuz thats how we stayed current before computers, and I just love getting a new magazine! Should be mandatory reading for all! IMO.
tang is offline  
The Following 2 Users Say Thank You to tang For This Useful Post:
kate@phoenix (02-27-2018), SmallTownGuy (02-27-2018)
Old 02-27-2018, 03:50 PM   #20
Registered User
 
kate@phoenix's Avatar
 
Trade: Home Improvement
Join Date: Feb 2018
Location: Northern Virginia, United States
Posts: 17
Rewards Points: 78

Re: The Real Cost Of Home Improvement


Quote:
Originally Posted by tang View Post
Remodeling Magazine is free to everyone in the trades.... Get you some!! I'm a 30+ year subscriber to Fine Homebuilding and Journal of light construction. cuz thats how we stayed current before computers, and I just love getting a new magazine! Should be mandatory reading for all! IMO.
Oh wow! Thank you for those magazine mentions :O! I subscribed to Remodeling Magazine just now and I'm getting the other subscriptions later

Advertisement

__________________
Kate@Phoenix Home Services, Inc.
kate@phoenix is offline  
The Following User Says Thank You to kate@phoenix For This Useful Post:
tang (02-27-2018)


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Health Care Law Ruled Constitutional BamBamm5144 Off Topic (Non Trade) 517 07-09-2012 06:21 PM
Steel Home Cost Analysis wftw Construction 7 11-09-2010 09:26 AM
Home improvement show will575 Marketing & Sales 2 11-23-2008 01:05 PM

Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for
PROFESSIONAL CONTRACTORS ONLY!

At DrywallTalk.com we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created www.DIYChatroom.com DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?