Increasing Your Market Share ... Good Or Bad Idea - You Decide

Originally Posted by Tscarborough

The simple answer to competiton from any source is to improve youself. Do not allow the market to dictate your business plan or your prices. It is your job to set prices and standards, not follow them.

Originally Posted by dirt diggler

alright ... i dunno bout you all ...

ok ... let's say you have 50 competitors in your area. 2 of them make up for 50% of all sales in your area.


is this like your local industry?? Is mine.

I have an idea.



The 2 largest competitors are marketing GIANTS.



I walk into someone's house on a sales call ... am I worried about "Billy Bob's Construction" doing an estimate as well??? Nope --- he only has a 1% of the market share.

I'm selling against these two large corporations.


I imagine most of you all run into this as well. Heck, if nothing else - there's plenty ill-will towards Home Depot around here. So I imagine this hits home





But what if you could gather with say 2 or 3 of your strongest competitors. Form an organization --- not a company --- and organization. The purpose of this org would be to promote ALL of you. The purpose is to take a huge chunk of the large comp. market share.


It's simply the little guys ganging up on the big guy.

You and your 3 fairweathered friends will STILL compete against eachother

You just combine your marketing funds to promote this "organization"

Say like the "Chicago Metro Area Remodelors Guild" --- something like that.


There will be no conspiracy stuff like price fixing (it's illegal anyways) --- or setting "territory"

the four of you could not handle the market that you would capture singlehandedly --- so there would be enough work to go around


you're just simply biting into the big guy's pie



good, bad??? realistic? unrealistic???

Originally Posted by ruskent

Dirt how are you doing? You still building pools? Build anything interesting this year?