Getting Ready To Launch A New Concept - Haters Get Ready, You'll Love This One!

Mike Finley

I'm getting ready to launch one of 2 new marketing concepts for our company, that I have been mulling around for about 6 months.

Either will be the:

$500.00 money back guarantee if customer can beat our price.

or the

$500.00 money back satisfaction guarantee.

I've been considering both of these for some time and think I have them figured out enough to impliment one of them. I'm going to do them one at a time I think just to be safe and get the kinks worked out.

Either of these have the potential of being pretty powerful tools for us in both setting ourselves further apart from the herd and as closing tools to sell more jobs.

Bring on the beatings!

Cole

I say go for it, let me know how you feel in a year.

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George Z

Apples to apples is impossible to compare, so the first one is safe.
Go for it.

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dirt diggler

call baaaaaath fiiiitter


were' the perfeect fiiiit







BOOOOOOOO

dirt diggler

alright ... over my head ... which means I should just sit back and wait

nah


mike - from what i gather just from reading your posts - I figured you to be on the hi-mid to high range in pricing.

Are you bidding in an extra $500 just so you can give it back (when you know they'll find a better price) and say "aw shucks - ya'll got me good!"

and/or

giving them $500 credit or cash back if they say "well ... it was alright ... nothin special"

im exploring incentives myself ... but these two examples are yuk-yuk-yuk ...

and liable to offend someone getting ready to spend $90 on a new kitchen/bath


or did i just miss a huge joke. great ... laugh's on me now

Danahy

sounds like a plan.

copusbuilder

Oh, I thought you said sounds like a pain.

Mike, I will bite my tongue but think it through. Your better than that

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www.etexasrentals.com
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AkA Richard Cranium

Mike Finley

These two are actually pretty mild, wait till I roll out

"Annual World's Ugliest bathroom contest"

"Every 100th bathroom we do it free" - gonna need Ed McMan for that one!

and the free annual vaction on us for referals.

Dirt - rest assured there is no mark up to mark down going on.

PressurePros

There is a car dealer around here that says $10,000 for your trade. Tow it in, push it in, bring in the stering wheel we'll give you ten grand or we'll make your first two payments. Clever but misleading. Not my cup of tea. Are you gonna share your plan of attack, Mike?

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Ken Fenner
Pressure Washing PA
Roof Cleaning Services PA

dougchips

We use a price match guarantee as a closing tool. I am to lazy to copy paste it, so here is most of it from memory:

1. Same brand of products. Same style of products.
2. The other company needs to of been in business for more than 5 years.
3. A-The other company needs at least 1 mil in general liability insurance.
B-needs to have workers comp coverage.
C-Needs to have a state license.
D-needs to have an established business location-no SWB's!
E-needs to conduct criminal background checks on all of their staff.
F-needs to conduct drug test on their installers.

If someone can offer the same products and the same level of service that I provide for a lower price I will beat their price and smack them on the head. I have yet to smack someone on the head!

Mike Finley

I've got a couple of ways I am thinking of the $500 money back guarantee. The one I am leaning toward the most is I give every customer a company check for $500.00 on the first day the job starts. There is some legal stuff to give them and have them sign at contract signing, but basically we get the check back at the end of the job as long as they are satisfied. The definition of satisfied of course is the key, you have to define it as the scope of work was fulfilled and of course if there is a problem that we are allowed to attempt to fix it until they are satisfied. If we just blow it, then so be it, cash the check with my blessings. We're not out to do anything but deliver perfection, so I'm going to put my money where my mouth is (Probably take it out of the employee's profit sharing for the job!! I know you will all love that one!)

The customer handing us back a $500 check because they are totally satisfied is an awesome, concrete, and physiological solidification of their acknowledgment that they are totally happy.

Will we ever be screwed? Sure, it's probably guaranteed!, will it ruin us? No. The good from this will far out weigh the bad. I would consider getting screwed once in awhile money well spent for the return of what this will do for us.

AAPaint

Negative ghost rider.

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-AAPaint

AA Quality Painting & Pressure Washing LLC
Jacksonville Painters
Jacksonville, FL.

Teetorbilt

Business slow, Mike?

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You can't solve you're problems with the same level of thinking that created the problems.

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Gordo

Cooter, can you pass the jug o shine?

sURE gORDO. tHANKS COOTER.



Mike, let these words sink in......YOU ARE RELYING ON GIMMICKS.

I thought you were marketing to an exclusive sector? The exclusive sector is one that is educated and verse on schemes.

With your scheme (yes,scheme), you will most likely have bottom dwellers consuming every fiber of your mental faculties.

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Looks like some pros were here.

Gordo

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Looks like some pros were here.

Mike Finley

Not at all, we are booking into May now. How bout you? We've been booked out on consistantly 3-4 months since September 2006.

Mike Finley

Might look that way. However, "relying" is probably a gross over exageration. We actually rely on doing great work and completely satisfying our customers, and I'm prepared to put my money where my mouth is.

Not sure where you get we only work for an exlusive clientel. We may look that way from the way the company presents itself through it's image but we don't rely on an exclusive clientel. Look at the gallery of work which shows some of the jobs we have done and you can see a broad base of clientel.

Scheme? Maybe. I can see some calling it that. I certainly have no intententions of it being one. We are members of the BBB and everything we do has to pass muster with them, so far they have no problems with it, we also have no intentions of not fullfilling the obligations of the program. Like I said if I get burned once or twice by some bad apples, we're prepared to pay out to them if that is what ends up happening. I wouldn't call that a scheme, but some still might, which is okay.

Here is a link to a rough draft of the actual program. I've got to make a change to the wording about the check being lost and added to the final payment which makes no sense, it needs to say something about the customer is responsible for bank fees to stop payment or void it.

Mike Finley

Yep, Doug, that's the same idea I have been using in putting together my version, I'm going to take it a little further and do a $500 guarantee. With the choice being for us to pay the $500 and bow out or match the price and deduct $500.00.

Second Look

The $500 guarantee is a good idea, but the check is a gimmick. It gives the customer one more thing to keep track of and be responsible for (if they lose the check).

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Handyman and Home Repair Specialist in Rhode Island
RI Licensed Lead Safe Remodeler/Renovator, RI Registered & Insured Contractor

Teetorbilt

Things have slowed down a bit on the lower end. On the upper end. We can start planning now and begin install in Sept. '08.

No crapola! Honest pay for honest work.

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You can't solve you're problems with the same level of thinking that created the problems.

Albert Einstein