Your Website - Question About Your Leads

Home Services

For those of you that have had a website for a while & track your leads from your site (ours is fairly new & not quite finished yet).

Can anyone give me an idea of what percentage of your leads come from people calling your phone number listed on your site vs. people that fill-out the contact form on your site? Thanks

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home improvement Peoria IL
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Martin Co

My site is a little over 3 months old. I would say that roughly 30% direct contact made by phone calls, and 70% through contact form.

I've noticed that the direct calls I receive tend to be more higher quality leads vs the leads I receive through my contact form.

I hope that helps a bit.

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Home Services

Martin Co.

Thanks for the info. We seem to be getting a lot of J**k O**'s from our contact forms - although we have got a handful of good one's also.

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Martin Co

I get a lot of them as well. It's funny what some of them ask for.

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Home Services

Martin - good looking site, nice & clean...

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Martin Co

It's still a work in progress - I need more info and pages.

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karunnt

What do you mean?

Are they asking stupid questions? Trying to get free information? Seeing if your site works? trying to hack it?

Maybe there is a way to modify the contact form and ask them to put more detailed information.

Thanks.

Mike Finley

This is typical. And another reason why SM and all the rest of the online lead services leads are what they are since basically 100% of their leads are obtained by an online form.

The online form is impersonal and less intimidating then picking up the phone, so when someone is borderline serious or just curious they will fill out a form and hit a submit button but wouldn't actually risk the unknown of a verbal conversation.

Home Services

Mike - I agree with you 100%. Would you be kind enough to go to one of the contact forms on my site & give me any suggestions you might have...Thanks

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home improvement Peoria IL
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karunnt

Another interpretation is that they don't like to be pressured into a decision. A contact form lets them inquire without feeling obligated.

If you are buying web development services costing thousands of dollars will you call a web developer on the phone? You'll probably email them.

I think a lot of people who shop on the internet are 'research-oriented' - they like to do a lot of their own research before committing. This is why the real estate market is almost all on the internet. People find what they want and then call an agent when they are ready to buy.

So maybe you should focus on helping then even before they make contact. Give them the information they need to trust you.

Ed the Roofer

Every leaqd since my site went live at the end of January had merit.

Some were just too friggin far away to bother with though and others called in the middle of deep freeze with 14" of frozen snow and ice on the roofs and didn't want to wait till I could see the roof.

They all seem serious to me though.

I am new at getting website leads, and I didn't break down the phone calls versus the contact us form inquiries.

Plus, I get a lot of leads now that just state Google or Yahoo when asked, but I am on a lot of free directory sites and Google local.

Actually, my company comes up 5 times on page one of Google through various submission directories with my name in the readable paragraph below the direct link. Some days, it is only 4 times, but that also includes Google Local Maps for Letter A on the map spot.

Sometimes it's like yanking teeth to find out where they got your name from though.

Ed

edit:
Okay, just 4 times just now. I searched, "Roofers In Carpentersville, Illinois"



A. Right Way Roofing Company

- www.rightwayroofingcompany.com - -

<LI class="g w1">Roofing Contractors | Shingle Roof Replacement - Emergency Repairs ...

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<LI class="g w1">Illinois Roofing Company

You need a roofer that you can depend on and that's qualified. ... Right Way Roofing Company 125 South Lincoln Avenue Carpentersville, IL 60110 ...
www.rightwayroofingcompany.com/illinois-roofing-company.html - 24k - Cached - Similar pages -


<LI class="g w0">Find BBB Accredited Roofers near Carpentersville, IL

Find BBB Accredited Roofers near Carpentersville, IL - your guide to trusted Carpentersville, IL Roofers, recommended and BBB Accredited businesses.
www.bbb.org/chicago/accredited-business-directory/roofing-contractors/carpentersville-il - 85k - Cached - Similar pages -


<LI class="g w0">Roofing - Contractors in Carpentersville, IL | Carpentersville ...

Randall Harris Roofing 21 Aspen Ln, Carpentersville, IL 60110, (847) 426-0600. Right Way Roofing Co 125 S Lincoln Ave, Carpentersville, IL 60110 ...
us.loadedweb.com/local/illinois/carpentersville/roofing-contractors/ - 9k - Cached - Similar pages -


<LI class="g w0">Home Improvement Corner - Carpentersville , Illinois Siding ...

Roofing Contractors We work with several of the best roofing specialists in Carpentersville , Illinois. and now they can work for you. ...
www.homeimprovementcorner.com/contractors/Carpentersville_-Illinois-siding.html - 17k - Cached - Similar pages -


<LI class="g w0">Roofing Contractors, CARPENTERSVILLE, Illinois (IL), United States ...

Roofing Contractors in CARPENTERSVILLE Illinois (IL)United States Of America (USA)
www.garagecommerce.com/find/roofing-contractors/usa/il/carpentersville - 17k - Cached - Similar pages -


<LI class="g w0">Ultimate Construction - Chicago Siding and Roofing Contractor

We specialize in siding installation, roofing repairs, gutters and downspouts, ... Carpentersville, Il 60110. Tel/Fax 847-428-2817. Cell 847-417-9801 ...
www.ucited.com/ - 11k - Cached - Similar pages -


<LI class="g w0">Salas Roofing - Carpentersville, Illinois (IL) | Company Profile

Salas Roofing company profile in Carpentersville, IL. Our free company profile report for Salas Roofing includes business information such as contact, ...
www.manta.com/coms2/dnbcompany_0m8660 - 42k - Cached - Similar pages -


<LI class="g w0">Reliable Builders - Carpentersville , Illinois

Reliable Builders in carpentersville Illinois. ... Plumbing, Remodel and Room Additions, Residential Construction, Roofing Contractors, Siding Contractors ...
www.123contractorquotes.com/reliable-builders/company.html - 14k - Cached - Similar pages -


<LI class="g w0">Right Way Roofing Company, Carpentersville IL 60110

Get discount coupons for Right Way Roofing Company and other Carpentersville, IL local merchants. Architectural Style Shingles, Bonded, Call Now For A Free ...
www.merchantcircle.com/business/Right.Way.Roofing.Company.847-426-9730 - 27k - Cached - Similar pages -

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Mike Finley

Looked good to me.

Martin Co

I totally agree, right on the money. At least through our own websites we can eliminate the tire-kickers and poorly planned budgets, without having to pay a fee.

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tinner666

I removed the contact forms from my site because I got tired of the spam that started occurring. Might put it back in one day.

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Frank Slate Roof Repairs, Richmond, Va.

nlgutters

I have gotten 48 requests so far this year and never once have i gotten spam through my contact form.

I have also found all of them to be serious customers. I looked back and the only bad lead was someone wanting cut and drop which we dont do. which i guess isn't even a bad lead

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www.nlseamlessgutters.com

Home Services

Thanks guys - good info here. We are very new to the "web" thing & trying to learn as much as possible.

I would also like to here from others reading this topic.

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ServicesBoa

70 - 80%

George Z

About 30 requests for estimates a week come through our contact form.
Maybe about 20 phone calls

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Painting Toronto Blog

Home Services

Thanks George,

Out of your approx. 30 online contact form leads, what % are "good" leads? Also, how long have you had your site?

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home improvement Peoria IL
bathroom remodeling Peoria IL
seamless gutters Peoria IL
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A W Smith

It helps to fill out all the profiles that you can find when you search for your business presence online. Follow the links to other directories and include your URL. after I did that I saw my presence increase. Of course you should have a basic business phone listing to begin with. Its tough to optimise your presence with a cell number. Online directories will pick up your business land line automatically. I have two land lines, There was a time when you moved that you couldn't take your number with you. So rather than lose all my old customer base in the 521 area code when I moved in 95 I forwarded it to the 613 area code.

As far as a "call to action" I get a lot of spam from my web form. I am trying to use CAPCHA to prevent the form spam bots from using it. But I haven't figured it out yet. the legitimate lead to form spam ratio is about 1 to 6

http://www.captcha.net/

I do get legitimate leads through the form. Its about a 1 to 4 form request / phone call ratio. I ask how they found me. Most say the internet but are non specific. But after doing a bit of googlevestigating. I can see why. there are many ways they could have found me. I just wish my phone would ring more often.

http://maps.google.com/maps?f=q&sour...nG=Search+Maps

http://maps.google.com/maps?f=q&sour...nG=Search+Maps

http://maps.google.com/maps?f=q&sour...nG=Search+Maps

http://maps.google.com/maps?f=q&sour...nG=Search+Maps

http://www.remodelingrepaircontracto...search?q=08882

http://yellowpages.superpages.com/li...search=Find+It

So. Who knows where they are coming from specifically?

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Al Smith
http://www.awsmith.com