Your Own Personal Blog Site

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Has anyone here used their own & individual (business related) blog site to enhance their business web site? If yes, can you tell if your blog is helping your business site?

Although my business site is not quite completed yet, we have developed a separate blog site. We have "positioned" the blog site as (free) purely informational - home improvement articles & a Q&A function for visitors.

Any suggestions on how to improve my blog site would be welcomed. The url is: PeoriaHomeImprovement.com The "Sponsors" on the right column are all links to my companies... of course.

Thanks in advance.

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MattCoops

A few businesses have started to adopt a blog format into their website's user experience. Whereas their whole site is a blog. A blog is good because it gives something for the user to come back to, to see something new. The problem with this is the need for constant updating. If a user returns to see the same blog post, there is nothing new, and then you've lost that user.

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Matt with Cupan Custom Tile & Paint of Lowell, Massachusetts
Design and installation of ceramic tile and natural stone for floor, wall, and countertops
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Sitw

A business blog takes a lot of time to keep fresh, but it probably worth it. Google loves blogs, every blog entry is considered a webpage, google will constantly crawl your website to see if there is any update if you have a blog, and you're likely rank higher because of this. Besides, if a potential customer see the post of your latest project and comment made by happy customers, he is more than likely consider your business is active and more crediable.

Carport King

Yes blogs are the rage now because Google loves them and yes if you put in the time you will see the return. Again it's part of your marketing tools.

Just remember if you cannot post at least 2-3 articles a week to start, then I would rethink your marketing efforts.

Take a look at mine and gets some ideas. www.contractorblabblog.com

P.S. Make sure your blog is linked to your website also.

B_E_Const.

How to Lay Tile: Very Carefully...
I like this, don't want to give them too much info, or they'll do it themselves.
Of course I'm kidding, I realize it's not done yet, it looks real good though. I have thought of adding a blog to my site, but I like this idea better, of having a separate site to drive people to yours.

silvertree

I have 2 blogs, this one which is on my site http://www.silvertreeconstruction.com/articles

and the one in my signature.

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Carport King & Silvertree,

Nice blog sites - Thanks for the info.

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RidgeWalker

Hey Paul, you should change the anchor text for your blog to your url title. That's the whole point of using anchor text. = )

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Publisher1

I've set a hyperlink to peoriahomeimprovement.com: The list of construction marketing related blogs is certainly growing (and soon I'll have to figure a redesign to categorize the listings and fix the layout of the blog a bit). In the meantime, the blog has a PR3 not quite as good as contractortalk's pr4, but still good enough to really boost search results. (I may be dumb, but today I turned down cash from someone wishing me to link to their site -- it simply was out of the blog's mandate/scope.)
So is blogging worthwhile? Yes, it has translated to meaningful business (good) and I enjoy doing it.
I've encouraged my employees who wish to set up their own blogs. This, I realize, can be risky for business owners who want everyone to speak with the same voice, but our business culture values independence, so this isn't a problem.

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Bald Eagle - Thanks for reminding me I posted that (how to lay tile)... I was screwing around & forgot to delete it!!!! It is now deleted - HA!

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