Yellow Book

AbeBarker

Any of you guys like advertising this way, $500 a month sounds a bit steep, I'm wondering how many leads are generating?

Handyman Jim

After trying yellow page advertising for several years, I decided not to continue with it. Like you say, it is expensive.

If you do go in the book , expect to receive frequent calls from telemarketers who will use the yellow pages as their source of leads for their phone calls.

For more information,do a search on this site for threads about yellow page advertising and also read all the information on this site about marketing in general.I'm sure you will be able to find a marketing plan that is most effective for you with the help of this information.

silvertree

I dropped all Yellow book ads this year, and said no to internet yellow pages.
Got calls from businesses trying to sell me things and very few good leads.
Bad investment for me.
We have Yellow book, Yellow pages, Verizon Yellow pages, McCloud Yellow pages and a couple of others. Too many yellow books.

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threaderman

Too many books and ways to advertise.Many of these will not get the repeat business from me this year.I've found if you are not on the first page,internet advertising provides zero results.That is a thousand dollar lesson.People here use the traditional phone book as opposed to the smaller versions.That is another thousand dollar lesson!Local newspapers,nada.
What I do believe is a Web-page is neccesary to show what your company is about,so there-fore ,we are concentrating on improving our site on a daily basis,and having a strong presence in the big book.
Trial and error is all you can do if you're unfamiliar with your market.

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AbeBarker

Thanks for the insight. I'll tell Mr. Yellow book seek elsewhere.

Jake Stevens

I've been using the Verizon Yellow pages for over 10 years and still get strong leads and sales from it. I do pay over $1,400. a month. We do aleast 400 to 500 jobs a year and we do track the leads. We get a lot from the Yellow book.

NorthstarNC

Not to bring up an old thread, but how are your phone book ad's so expensive? I just signed a contract for $130 a month for one of the larger ad's. I too have had bad luck with the phone book, but I attributed it to too small of an ad, hence the larger ad this time around. Gotta give it a shot.

BrianHay

We just signed up for one. Nice sized picture add, $1300/year.

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curapa

I spend between 5-7k a year on phone book ads, worth every penny for the leads it generates for me.

HomeGuard

verizon runs $1900 for a full and a 1/2 and a priority placement
yellowbook runs 1800 for 2 fulls
misc little books (2 of them) 400 each for full page ads.

these are monthly and worth every single penny.

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New Generation

i paid over 4k for 3 full color ads dollar bill size in 3 different headings in 2 books said to circulate over 750,000 homes you know how many calls i got? 5.......... u know how many i landed? 0 !!!!!!!
f the yellow book

vinylguy

yeah yellow book never worked for us either!
cost alot with little ROI
it would work when a bad storm would hit and everyone needed someone fast but if you have name recognition in the first place then thier is no need to advertise in the yellow book

wpc07834

Don't they give you a free listing anyway? Not sure that I would want to commit to a heafty ad bill every month.

tin man

We have done ok with yellow book internet about two leads a month.We get about 30 click throughs a month.
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WarnerConstInc.

Just pile up your money and set it on fire. Yellowbook is just like fireworks, the next closest thing to burning your money.

Roof Cleaner

Tinman, I'm not picking on you but I got 2 leads in one day from my website.

Yellowbook is only good to wipe your arse on. I got 2 calls in a whole year from them. It's worthless. They cant keep up with the internet. Anytime I need anything, I fire up the laptop, and the phonebook sits in the drawer collecting dust.

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tin man

Well I guess it always comes down to what you make on average per sale.If we make only 8 sales per year and with any luck get 2 referral sales we are very happy.We are only in yellow book on line not the old paper book.I would only do this if I already had web site and wanted more leads.
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concretemasonry

A recent study shows that only about 25% of the "yellow"-type books get read or used. Most go to recyling.

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Dick

Engineer, designer and consultant recently active domestically and internationally on construction and design in about 35 countries.

HomeGuard

Yellowpages are good for many industries. If you are a niche, like the poster above(roof cleaning) then you probably won't have very good response, there are some services that people buy on impulse because they see a coupon or the neighbor had it done, but they won''t necessarily think "oh i need my roof cleaned". but if they don't have hot water they wil run to the book. there is a reason that lawyers, electricians, plumbers, pest control, ect spend so much money in the book, it still has its place.

Roof Cleaner this wasn't meant as an attack, just used you as an example.

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Roof Cleaner

I know. I've done a lot better with direct mail than yellowpages.

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Marler's Power Washing St. Louis Missouri Roof Stain Removal and Deck Staining and Sealing 636-742-4696