Video Contest For Marketing Buzz...

 
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Old 05-13-2011, 04:07 PM   #1
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Video Contest For Marketing Buzz...


So as an effort to spread our "brand" and name...we held our first online video contest. Anyone over the age of 18 and in the USA could enter. The main goal wasn't to gain direct sales from it, but more in the hopes that the video would gain some web popularity and people would see our company sponsored something that went "viral" (as annoying as that word has become). Basically trying to expand our brand name.

Results: We submissions of about 50-60 videos. From random people and students from film schools and universities. Each video on youtube has about 50-800 views (hopefully we will get alot more). Because we posted it on our blog and have updates about the contest, visits to our blog have risen about 30 visitors a day. With regular blog posts, readers, etc. we have risen in search engines...(at least to the 1st page). and we have gotten 5 request for quotes from our blog (though only 1 was in our territory). We marketed this on all our social media, our main website, our blog, youtube, and emailed many universities. We could have done alot of things better, but it was our first time. We are also looking to do another one possibly in the future.

Just an idea!

Here is one of the winners Videos
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Old 05-13-2011, 06:17 PM   #2
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Re: Video Contest For Marketing Buzz...


DR., I applaud you for thinking outside of the box. And putting all of the effort into it.
That video is pretty cool too.

-Paul

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Old 05-13-2011, 10:05 PM   #3
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Re: Video Contest For Marketing Buzz...


You sure have a great strategy in place! More power and it is a great video worth sharing
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Old 11-08-2017, 09:04 AM   #4
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Re: Video Contest For Marketing Buzz...


Great idea. This was some years back. Did you ever repeat this contest? If yes, how did it go the second time around? I think it would be fun for our marketing.
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Old 11-08-2017, 12:55 PM   #5
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Re: Video Contest For Marketing Buzz...


Wow, such a great idea! Congratulations! Did you have any special requirements for the people who submitted videos?
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Old 11-19-2017, 10:42 AM   #6
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Re: Video Contest For Marketing Buzz...


Great idea, thanks for sharing all the things you did to get those results!
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Old Yesterday, 10:35 AM   #7
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Re: Video Contest For Marketing Buzz...


Wow, amazing idea and it worked so well! Are you planning on repeating it for the holidays?

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