Vehicle Wraps.. Great?! Or Too Much?

nEighter

Are vehicle wraps too much? Too.. in your face? Or are they REALLY good for business? Do customers see your business as too expensive (preconceived thoughts) or.. is it possibly a confidence builder? If you have your vehicle/van/trailer wrapped.. what has been your experience?

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willworkforbeer

I'm thinking about it for my van, I'm doing midrange work trying to move into upper, and doing a change of name.

nEighter

Sounds great to me. I wonder how a business is "preceived" as with one, vs. one without. I want to get the body a bit more straight on my truck and just get a wrap for it and the camper shell. I figure it would look nice even if a bit dirty and would be excellent for advertising. Update on design and what you are doing with that

Reason I ask... I kept running into the same company truck all day today and it was wrapped.. it got me thinking and I am pretty sure I am going to go ahead and do it as soon as the money permits.

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willworkforbeer

I've been seeing these vans with gigantic letters on them, like 20" tall or more, no question you see them.

nEighter

YEP. AND you get to choose what your vehicle's graphics.. the way you want YOUR future customers to see your company as! I love it! Like getting a new vehicle.. but not

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CScalf

i think it's cool, but not for me, i don't like it too busy sometimes people put too much on, all you need is your company name and number that's it...i am actually getting ready to pull all vinyl off of my trucks, just plain, or maybe just the biz name but nothing else...

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willworkforbeer

The main ones I've seen it on is plumbers, the effectiveness may be trade specific. Where I'm at now, midrange remodeling it probably would be effective, so I should do it, but where I'm headed, highend, its probably a bad idea. So once again I am confused.

nEighter

exactly my point.. how is it REALLY perceived??? the good, bad, or ugly?

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willworkforbeer

I have no f**king idea

nEighter

me either! I think it would look better than a scratched/chipped.. paint covered truck though!

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willworkforbeer

I recently bought a 91 Ford cargo E150, fairly clean and cheap. Its like a billboard waiting to happen.

The one good thing I did to this van is put some good seats in it, out of a Nissan minivan, 6-way electric, can I get a hellyeah? Best work rig I've had now. I love it.

nEighter

Hellyeah!! Oh I got the perfect wrap for your van.. just a min..

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nEighter

subtle.. but I think it gets the message across!!

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born2fly

Here is the before & after of my Van, I did it this past June. I didn't do a wrap, bit too costly for my current budget, but this worked out fine and was half the price of a wrap. Everyone thought I bought a new truck! It's actually 12 years old.

I decided to do it because I felt it would give me more for my money than advertising in the media, which is costly. The 'mobile' billboard' seemed a more cost effective way to go. The key here is to make it 'eye catching', professional looking and readable from 10' away - if you want to do it right.

I also just started to try local direct marketing in the area that I am working in which the advertising piece has a picture of my van on it so people in the area of the job site make the connection.

The more visible you are out there today, the better your chances of finding some work. It's not an instant lead generator but over time, it can't hurt.


Rich

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nEighter

Looks great Rich! So you did see a pic up in business? Or not so much? When did you do this? Have any of your customers said they saw your van?

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Framer53

The problem is the customers will see you at the ti...bar now!

nEighter

hey contractor needs to relax too

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wizendwizard

That actually looks good, the only wrapped vehicles I see around my area are "gangsta" rappers and "D.J.'s".

Not an image I would like to immulate.

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nEighter

/\ we have those too. so freaking funny to see with their gold teeth and all..

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lt_dan

I think that not displaying your name at all on a company truck could make people wonder a little. I think a bunch of guys showing up in three different colored trucks could give a first impression of less than professional. On the other hand, I think that if you show up with a flashy paint job with ten colors and a huge name on it, the customer might wonder how much of their bill is going to pay for that paint job.