Trying To Attract Only Certain Types Of Jobs In My Advertisement

Melissa

I want to place an advertisement (not because of you George Z!! ) for bath remodels, but not just any, I only want cut and dry ones that wouldn't take more than 2 wks to complete and are easy to do so we can send 2 of our guys to do them from start to finish....

But how do I word it just so? We guarantee your bath will be completed in 10 days or you get 10% off??? And then add a disclaimer at the bottom???

Or would the location of the ad get these types??? We don't want to necesarily do budget baths- they'd be around $15,000.... just nothing custom about it, nor new layout, or plumbing, electrical, or drywall...

Any suggestions?

copusbuilder

I want to know how you can charge $15,000 for two guys for two weeks with no drywall, plumbing, electrical or changes to the layout Tell me your doing tile?? Paint? Not enough time for cabinets and granite
Might be worth the higher home prices of California to make that

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Dustball

"We specialize in cosmetic upgrades performed in only a few days!"

Peladu

There is no such thing as specifically targeting a 'hit it and quit it' bathroom job.

Or is there?

You will still get the calls from all different size bathrooms.

My short answer is, "I don't know."

(I am secure enough with my raging manhood to admit, I don't know)

Gordo

Be careful, Melissa. That 10 days or 10% off will set you up for disaster based on your business history/stories.

When you advertise, you will get the whole gamut of prospective bath remodels. It sounds like you will want to develop a huge response from the advertising......then your hubby will pick and choose the ones you want.

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Looks like some pros were here.

Mike Finley

Figure out the demographic that fits what you want to do, figure out an advertising medium that has that demographic. The closer you match these two things the less pre-qualifying you will have to do with the leads you get.

For example I'm betting you already could take a good shot at describing the difference between the leads you would get from advertising in Architectural Digest and advertising in the local Penny Saver newspaper, or the difference between the leads generated doing direct mail in the barrio and Beverly hills. Doing what you want to do is the same thing, it's just not as obvious as those examples because they are so extreme.

Keep in mind unless Californians are much more savvy about remodeling then people in the rest of the country, people generally have no idea how long it takes or what it takes to accomplish a remodeling task.

Danahy

Simply elegant bath remodels in 2 weeks or less.

conditions may apply...

Melissa

I like it Danahy! That's nice.

So far we have:

Bathroom Remodels
In 10 Days or Less!
Or 10% off!!
Please call for information

Melissa

My husband and I were reflecting on the jobs we made money on, so that's what we're basing this on. It was 2 yrs ago. I can post detail tomorrow when I pull it up at the shop. I'm pretty sure it did include custom cab, granite top, travertine, possibly a custom shower door too???.... I'll check if you really want to know.

Patty

I like Danahy's idea, too, Melissa!

Danahy must have been an ad agent in another life! He's good!

Melissa

Yep! We've got the perfect neighborhood and perfect local paper. We've advertised in it before. I checked today and there are hardly any ads for what we do

Debookkeeper

Good Luck Melissa!! I hope this will take a positive spin!

Stone Mountain

-10 days from when?
-Weekends included?
-What happens if the customer says (and they will, beleive me) take 10% off the price and take as long as you want?
-What if they special order some fitting or fixture that takes longer?
-What happens if there are circumstances beyond your control?
(Truck blows up (we had an 06 truck, 2 weeks old, blow its radiator)
(traffic accident and you're held up 3 hours)
(one of your guys doesn't show up for a valid reason: sick, death in the family, whatever)
(takes 3 hours to check out at Home Depot)
You see what I mean. I would NEVER advertize something like that.

Also, I don't know how many leads you expect to get out of an add in the local media, but I highly doubt you'll be able to "pick and choose" your work.
Every house and every owner is different, with different needs and wants, and I don't think there is any such thing as a "standard" $15,000 basement.
You and your hubby seem like good hardworking and well-meaning people, Melissa, but "Naive" might be a good discription of your business accumen.

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Melissa

Not naive- at least I don't think- slightly inexperienced but positive and confident (at least my husband is, I have no confidence in this business what so ever).

Basically, we'd have to have ALL the materials on site before starting. And the customer would have to have every single thing picked out in advance- none of this, "Well I need to see the granite installed before I can pick out a paint color", and well, "could you show me what the backsplash is going to look like, so I can say I don't like it and you can redo it for me? " and so on.

The start date would be the day we demo, 10 working days- I guess we could work weekends if we needed to and not have it count... So maybe I'll change it to 2 wk baths??

If the guys are sick, back goes out, in jail, whatever- yes. it would be a problem. Maybe we could have back up guys

Trust me, I know they would all ask for the 10% off if we didn't get it done- no matter how rich they are. That would not surprise me one bit. And the minute they hold us up- it's no deal also.

Gordo

Give it a try and let us know how it works.

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john elliott

If you figure forfeiting the 10% when you bid the job, then if all goes really well great, if not (which as you know is most of the time) then the customer thinks they've scored and is happy with their 10%, and you are still OK.

John

Melissa

Yeah really, I'll just tack on 30% to these jobs instead of the usual 20%!! HAHAHA!!!!

I don't know we're still thinking it over- we have til the middle of next week.

I'm just thinking that stating "2 Week Baths" and "10% off" in an ad isn't necesarily going to get a bunch of people with cut and dry baths calling us....

Gordo

The only thing that is cut and dry in remodeling is: It rarely is cut and dry.

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Looks like some pros were here.

George Z

Melissa, your ad has to appeal to your prospects needs, not yours, unless they are the same.
You want the jobs that will take two weeks, do your prospects?
As suggested before, get all the leads coming in and use your phone to qualify the ones you like.
Look at your ads as campaigns as opposed to just one timers. In that case make sure you are 100% behind your campaign and do not pigeonhole yourselves.
My personal example: 2-3 years ago we had a promotin where every few jobs
one would be done for free. What happened is, we weren't ready for it
and really took a while to recover as we were promoting this to prospects that would be our customers without the contest anyway.

Now the positive feedback
Is there such a need? There may be.
Can you make a niche out of it?
If you read the E-Myth contractor there is the 3 (I think) day Kitchens example.
If there is such a need and it is possible, don't think of it as an ad but an all out marketing campaign.

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go dart

melissa your on to something. why not advertise a remodeled bath special to target your budget by advertising the size. ie: MOST 9'X5' 3 pc baths qualify for this special. ask your bath coordinator for details.