dougchips

I was viewing something in the door and window area here when I saw one of my Google ads. I thought someone stole my campaign until I saw that it was for my web-site. Almost clicked on it.

My question is, I do not want my ads to run on contractor sites, how do I correct this? I don't want the local guys on here to click on my ads and cost me money.

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woodmagman

which site are those

Nathan

It's hard to correct but if you PM me your url I can add it to my ban list so it wont show. However then it wont show on DIY either which may or may not be an issue.

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Nathan

"He is no fool who gives what he cannot keep to gain that which he cannot lose." - Jim Elliot

lawndart

I think I clicked on it J/K. I believe you can turn the content network off in your adwords campaign Doug, if you don't want it showing up in the google ads. I've read quite a few articles how it's a waste of money.

PressurePros

I completely agree. Content ads are waste. I have yet to generate a single conversion on any content ads. They are good for branding but have no value to a local contractor. An SEO guy told me last year to turn them off and it was good advice.

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Pressure Washing PA
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ultimatetouch

I think you have to take off content matching. Did you do your ppc with google? Do you want banners?

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Illinois Remodeling Company, Kitchen Remodeling Chicago, Room Additions Illinois

dougchips

I narrowed down my radius of where the ads will be placed a couple of months ago. I've seen the ads on Villa's HO site which is ok because there are mostly HO's on the site. With my smaller radius I am getting clicks on the content ads but my placement sucks on the regular ads. Sucks as in no hits! My bid prices ranges from .50-100 a click which I think is a little high?

I spent a few hours yesterday playing with keywords that are searched for in volume with only a little competition. Hopefully I can get some top placement with these at a fair price ($2.00-$5.00 is not a fair price in my book).

Any ideas?

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George Z

Content ads have been ok,
we had some good jobs out of them.
Yes, they are less targeted, but you can set them cheaper
and are way less competitive.

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George Z

I am trying what I call a blast.
Turn it on (bid $2.00 -$3.00) early Monday morning, turn it off at night.
Monday is by far the busiest search day, but I will try other days too.

I can afford to experiment now, because of the volume of leads from organic searches

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dougchips

George, my charts show that between 4-6pm est my site gets the most traffic, should I go with these times or try for the Morning traffic that is clicking elsewhere?

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George Z

The time or day with the most impressions may be best as people are not clicking.
Why are they not clicking?
Is it the copy of the ad, headline?
Does the headline show the search words?
How does your lead costs compare to the ones from Adwords?
I used to think of it as a cheap lead source, but I don't think it is anymore.
So I treat it like any other lead source.
It takes time though to figure out what is from organics and what PPC
so I check once in a while.

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dougchips

Headline show the search words? Are you saying to put the keyword in my ad headline? If so, do you have to create an ad for each keyword................I have some free time today but I think I have a couple hundred key words to play with.

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George Z

I don't do it myself I don't know how.
So I use Toronto area Painters as a "catch all" phrase.

People do it and it's supposed to work
as that is the last thing in the mind of prospect (just typed)
Maybe someone else knows.

Create an ad for each keyword?
That would be a lot of work, there must be a better way.
Need a Guru. Try Perry Marshal

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dougchips

George, I was checking some of the keywords that I use and some of the other people are actually putting the keyword in their title. It actually looks better, for example I search for "mansfield windows" and 2 of the ads have the key word and mine does not.

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George Z

It makes a difference.
Hopefully someone will tell us how it is done.

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dougchips

I e-mailed google the question since they do not list a phone #. I was going to take their 1 or 2 day class last fall, wish I did in hindsight. I attended a class last summer that was not sponsored by Google that sucked, I kept correcting the instructor.

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PressurePros

Doug, rather than rewrite this I am just going to pull it from another thread in which I posted.

I'm going to use Ultimate's site and campaign as an example. His site is very benefit rich with most of the key components for good design and calls to action. Maybe some audio to personalize the feel but his copy looks good. (Ultimate, get your webmaster to correct that misspelling of warranty that happens four times in one paragraph on home page) Yet, his adwords CTR rate is not what he had hoped for.

One thing to keep in mind with an Adwords campaign is relevance. I typed "remodeling contractors Chicago". I gave up looking for Ultimate Design after the third page and I started seeing listings for massage therapy (looked at both organic and sponsored listings). I scanned the page for my keywords and a relevant URL. I found two that met my criteria. Neither was the first, second or third listing. Again "Ultimate Design" was nowhere to be found.

Wasted Clicks:

Now here is the interesting part. Though I wasn't looking for a Basement Remodeler, it ranked high in sponsored listings using those keywords above. I wasn't seeking a basement guy but my subconcious thought was "I might need one later, let me look at this company's sight out of curiousity."

So here is this guy paying top dollar to get high ranking in a non relevant search. I didn't click on his site because I didn't want to eat a CT but as a consumer, I would have. I might have peeked around a bit, looked at his pictures and then went back to my original quest. His budget gets nailed and he gets no conversion.

The Way People Search

Like any advertising campaign you have to be sure the right person is seeing your site. Think about how you search. You type in a phrase or a couple of keywords. On the results page you start a quick scan to look for that exact phrase match. You then click on the link and again scan the website to which you were lead for your keywords/phrase. If you don't see them or something very close you go right back to the google search.

Multiple Campaigns

One thing I have learned about adwords. Campaigns with more than a few keywords and phrases are ineffective. If you are getting a .5% CTR your campaign is perhaps flawed. People are hunting for you and they aren't finding you. Or, they may see you but you aren't relevant so they pass you by.

Its much more beneficial (albeit time consuming) to have 200 campaigns with three keywords than it is to have 3 campaigns with 200 keywords.

• Make sure the right people are seeing your campaigns. What good is it for me in PA to see your pool company in Texas?
• Play with headlines. Make them match your Keywords. When someone searched for "deck restoration contractor" thats what they are seeking. You should have those words somewhere in your little ad description.
• Make your landing page match the campaign. You website page header coinciding with this campaign might be
"Are You Looking For A Deck Restoration Contractor?"
"Yes, I am. Let me explore this site further."
• Use relevant URLs that make your link look more credible. If I saw a sponsored ad that said "Deck Restoration Contractor" with a clever headline or description and a URL of deckrestoration.com. I'd go there in a heartbeat. If the website looked professional and was benefit rich, I'd positively make the call to action. URL's are cheap and a good way to monitor traffic streams.

Learn to use Google adwords. It is an incredible marketing tool. Google analytics is like having a Wharton MBA at your disposal.

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Ken Fenner
Pressure Washing PA
Ipe Deck Cleaning
Cleaning Contractors

dougchips

Pressure,

In regards to people finding us, our company name, phone number, staff names all show up at the top of organic searches. As far as looking for us by towns or areas, that is what I am working on.

I was hoping that I could place the town name in my ad without creating a new ad each time. I just created a couple new campaigns with the town name in the title

"Boston Window Company"
Your Boston Area Window Company
You Need Windows, We Have Windows!
www.

After entering a few keywords the process takes about 5 minutes per town.

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PressurePros

A buddy of mine says "I have more time than money". Look at running a campaign like you would any project. Do it right the first time and the dividends pay off manyfold. One needs to have a plan and outline when they start using Adwords or its like throwing darts with a blindfold on. The costs escalate quickly and like I mentioned above you pay for non relevant hits.

__________________
Ken Fenner
Pressure Washing PA
Ipe Deck Cleaning
Cleaning Contractors

dougchips

I got this from google this morning in reference to having my keywords in the ad title.


KEYWORD IN TITLE

You can use our keyword insertion tool to show a search term from your
keyword list in your ad text automatically. This tool minimizes the manual
edits required to create unique ad text for accounts with large amounts of
keywords.

Please use keyword insertion with the requirements detailed below. If your
ad(s) and/or keyword(s) are not in compliance with all requirements, they
will be disapproved by AdWords Specialists.

I. Keyword Insertion Format

To use keyword insertion, include {KeyWordefault Ad Text} in your ad
text where you would like the keyword a user searches on to appear. The
keyword inserted in your ad is capitalized depending on how you format the
word 'keyword' in the curly brackets.

In this example, the keyword 'fast red car' could appear in an ad in the
following ways:

{keywordefault Ad Text} = fast red car
{Keywordefault Ad Text} = Fast red car
{KeyWordefault Ad Text} = Fast Red Car

II. Other Requirements

- Default Ad Text: You must include default ad text in case your keyword
exceeds ad text character limits. If you do not include default ad text,
your ads and/or keywords will be disapproved.

- Character Limits: The headline can include up to 25 characters, and the
following two description lines can include 35 characters each, including
spaces.

- Non-Latin Characters: If you create text ads using non-Latin characters,
please be aware that the character limit may vary. Ads in languages with
double-byte characters, such as Arabic, Chinese, Japanese and Korean, can
contain the following number of characters, including spaces: 12
characters in the title, 17 characters in each line of ad text, and 35
characters in the display URL.

- Editorial Guidelines: Ad text using keyword insertion is still subject
to our Editorial Guidelines, which can be found at
https://adwords.google.com/select/guidelines.html. Therefore, if your ad
text and/or inserted keywords are not in compliance, your ads and/or
keywords will be disapproved.

III. Example

1. Original ad text:

Visit {KeyWord: the Amazon}
Gorgeous Vacations For The
Entire Family; Try Us Out!
TheAmazonJungle.com

Notice in the title, 'KeyWord' is shown with initial capitalization.

2. Ad text seen on a search for 'amazon jungle':

Visit Amazon Jungle
Gorgeous Vacations For The
Entire Family; Try Us Out!
TheAmazonJungle.com

Notice in the title, the keyword 'Amazon Jungle' is shown with initial
capitalization.

3. Ad text seen on a search for 'amazon rain forest':

Visit the Amazon
Gorgeous Vacations For The
Entire Family; Try Us Out!
TheAmazonJungle.com

Notice the default ad text shown in the title, because the keyword 'amazon
rain forest' is too long.

(source google from an e-mail)

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