Pay Per Click Stories Good And Bad?

 
Thread Tools Search this Thread Display Modes
Old 07-30-2010, 07:47 AM   #1
New Guy
 
SEM Guy's Avatar
 
Trade: Internet Marketing
Join Date: Jul 2010
Posts: 5
Rewards Points: 10

Pay Per Click Stories Good And Bad?


Share with me your thoughts on how Pay per click has worked or not worked for you. Are you still using it to this day.

SEM Guy is offline  

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ContractorTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

   

Advertisement

 

Old 08-04-2010, 10:52 PM   #2
New Guy
 
Amber Hunter's Avatar
 
Trade: Equipment Sales, Rentals, Parts, and Service
Join Date: Jul 2010
Location: Fort Worth, TX
Posts: 25
Rewards Points: 10

Re: Pay Per Click Stories Good And Bad?


Quote:
Originally Posted by SEM Guy View Post
Share with me your thoughts on how Pay per click has worked or not worked for you. Are you still using it to this day.

Whelp, just for my two cents on it... and keep the change...

You're better off optimizing your site for organic search instead of bleeding out a never ending amount of cash for sponsored advertising with Google. Some keywords in my industry are going for $5 a click, and that can be too spendy for small businesses that don't have a big advertising budget to work with.

I figure it just depends on how much your keywords are going for. If it's cheap, low competition, then why not go for CPC? But then on the other hand, if it's cheap, low competition, then you could probably just optimize your site and be done with it.

Besides which, traffic from page 1 of search engine results is going to trump CPC anyday, isn't it?

Will be interesting to see what other input people have on this.

Advertisement

__________________
Used Bucket Trucks
Amber Hunter is offline  
Old 08-04-2010, 11:04 PM   #3
New Guy
 
SEM Guy's Avatar
 
Trade: Internet Marketing
Join Date: Jul 2010
Posts: 5
Rewards Points: 10

Re: Pay Per Click Stories Good And Bad?


Where I agree with ypu on most of your points, I do disagree with other. Let me explain. The company I work for does not focus on the click, we focus on the back end of it all. The main part which are the connections. When the focus is on the click then the campaign will not perform well, it can't. Clicks cost money and if you are going to pay for a click, then you better get something out of it like a phone call, form fill or an email. Keyword selection is NOT the most important part.
SEM Guy is offline  
   
 
Old 08-04-2010, 11:28 PM   #4
New Guy
 
Amber Hunter's Avatar
 
Trade: Equipment Sales, Rentals, Parts, and Service
Join Date: Jul 2010
Location: Fort Worth, TX
Posts: 25
Rewards Points: 10

Re: Pay Per Click Stories Good And Bad?


I'm afraid I don't follow you. What do you mean by "the connections"?

Oh and I agree with you completely about the focus on the click leading to poorly performing advertising campaigns. However, unless you're in the business of writing copy for your clients there's really not a whole lot you can do to increase the effectiveness of a CPC advertising campaign is there?

Regardless, that's not what you asked for originally.

The copy on landing pages = entirely different animal. High SERPs won't help increase business if the site is poorly designed and doesn't sell the product... and neither will paying for a ton of clicks through CPC advertising.
__________________
Used Bucket Trucks

Last edited by Amber Hunter; 08-04-2010 at 11:29 PM. Reason: Ugh, stupid smilies.
Amber Hunter is offline  
The Following User Says Thank You to Amber Hunter For This Useful Post:
MagicPoolSvcs (08-05-2010)
Old 08-05-2010, 07:37 AM   #5
New Guy
 
SEM Guy's Avatar
 
Trade: Internet Marketing
Join Date: Jul 2010
Posts: 5
Rewards Points: 10

Re: Pay Per Click Stories Good And Bad?


I will give you a call today and explain the connection and more of what I said
SEM Guy is offline  
Old 08-16-2010, 01:57 PM   #6
Registered User
 
DaveDettori's Avatar
 
Trade: Exterior Remodeling
Join Date: Aug 2010
Posts: 16
Rewards Points: 10

Re: Pay Per Click Stories Good And Bad?


Quote:
Originally Posted by SEM Guy View Post
Share with me your thoughts on how Pay per click has worked or not worked for you. Are you still using it to this day.

PPC works if you know how to work it. takes time and money. better yet get some books on PPC and possibly take adwords course.
DaveDettori is offline  
Old 08-16-2010, 02:31 PM   #7
Licensed, Bonded & Insur
 
ewingpainting's Avatar
 
Trade: Painting
Join Date: Jun 2008
Location: Southern Calif.
Posts: 442
Rewards Points: 264

Re: Pay Per Click Stories Good And Bad?


Can you get refunds on clicks? I click on my competitors every time I see theirs. Do they get charged for my clicks? I don't click after click, just occasionally.
__________________
Riverside County Painters
ewingpainting is offline  
Old 08-16-2010, 02:47 PM   #8
Pro
 
A. Spruce's Avatar
 
Trade: General Contractor - ret.
Join Date: Aug 2010
Posts: 1,430
Rewards Points: 500

Re: Pay Per Click Stories Good And Bad?


I wouldn't use it as an advertising outlet, but I would use it as an income generating source.
A. Spruce is offline  
Old 08-16-2010, 02:55 PM   #9
Pro
 
handyhands's Avatar
 
Trade: renovations of all kinds
Join Date: Sep 2008
Location: East Coast
Posts: 539
Rewards Points: 500

Re: Pay Per Click Stories Good And Bad?


Quote:
Originally Posted by SEM Guy View Post
Where I agree with ypu on most of your points, I do disagree with other. Let me explain. The company I work for does not focus on the click, we focus on the back end of it all. The main part which are the connections. When the focus is on the click then the campaign will not perform well, it can't. Clicks cost money and if you are going to pay for a click, then you better get something out of it like a phone call, form fill or an email. Keyword selection is NOT the most important part.
Just out of sheer curiosity,...

Do you work for "webvisible?"
handyhands is offline  
Old 08-16-2010, 07:27 PM   #10
Member
 
bfitz's Avatar
 
Trade: remodeling
Join Date: Dec 2009
Location: Hudson Valley NY
Posts: 43
Rewards Points: 25

Re: Pay Per Click Stories Good And Bad?


Has anyone used web visible? I have a online meeting with them tommorow to see if they can make my phone ring , any feed back would be appreciated.
bfitz is offline  
Old 08-16-2010, 08:12 PM   #11
Particulate Filter
 
Metro M & L's Avatar
 
Trade: Flooring
Join Date: Jun 2009
Location: Portland, OR
Posts: 4,365
Rewards Points: 1,340

Re: Pay Per Click Stories Good And Bad?


Quote:
Originally Posted by ewingpainting View Post
Can you get refunds on clicks? I click on my competitors every time I see theirs. Do they get charged for my clicks? I don't click after click, just occasionally.
No kidding. That's what I do for fun on friday night. Just me, my mouse, and a six pack of beer taking money from my competitors and giving it to google. May be kind of anti robin hoodish but it definately teaches them that they should stick to the phone book if they don't want to lose their shirt.
__________________
"A smart man learns from his mistakes; a wise man learns from the mistakes of others."

www.portlandhardwoodrefinishing.com
Metro M & L is offline  
Old 08-16-2010, 08:13 PM   #12
Particulate Filter
 
Metro M & L's Avatar
 
Trade: Flooring
Join Date: Jun 2009
Location: Portland, OR
Posts: 4,365
Rewards Points: 1,340

Re: Pay Per Click Stories Good And Bad?


click
__________________
"A smart man learns from his mistakes; a wise man learns from the mistakes of others."

www.portlandhardwoodrefinishing.com
Metro M & L is offline  
Old 08-16-2010, 08:50 PM   #13
Licensed, Bonded & Insur
 
ewingpainting's Avatar
 
Trade: Painting
Join Date: Jun 2008
Location: Southern Calif.
Posts: 442
Rewards Points: 264

Re: Pay Per Click Stories Good And Bad?


Quote:
Originally Posted by Metro M & L View Post
click

__________________
Riverside County Painters
ewingpainting is offline  
Old 08-16-2010, 08:56 PM   #14
Project Manager HFH..
 
JumboJack's Avatar
 
Trade: GC
Join Date: Aug 2007
Location: Lakewood CA.
Posts: 3,711
Rewards Points: 2,004

Re: Pay Per Click Stories Good And Bad?


Bad.
__________________
in texas with framing and cornish people will do it for 3.00 a foot. What do yall think about that? Just laber
JumboJack is offline  
Old 08-16-2010, 09:12 PM   #15
Pro
 
DarrenSlaughter's Avatar
 
Trade: Website Design & Social Media for Contractors
Join Date: Jul 2010
Location: Philadelphia
Posts: 301
Rewards Points: 250

Re: Pay Per Click Stories Good And Bad?


Quote:
Originally Posted by Metro M & L View Post
No kidding. That's what I do for fun on friday night. Just me, my mouse, and a six pack of beer taking money from my competitors and giving it to google. May be kind of anti robin hoodish but it definately teaches them that they should stick to the phone book if they don't want to lose their shirt.
Save your time (to drink more beer! ) cause Google only counts the first click over a 24 hour period per ad.
__________________
Darren
DarrenSlaughter is offline  
The Following User Says Thank You to DarrenSlaughter For This Useful Post:
ewingpainting (08-17-2010)
Old 08-17-2010, 08:49 AM   #16
Pro
 
handyhands's Avatar
 
Trade: renovations of all kinds
Join Date: Sep 2008
Location: East Coast
Posts: 539
Rewards Points: 500

Re: Pay Per Click Stories Good And Bad?


Quote:
Originally Posted by bfitz View Post
Has anyone used web visible? I have a online meeting with them tommorow to see if they can make my phone ring , any feed back would be appreciated.

Good Morning, Bfitz-

Do some research,...google "webvisible complaints",.....then I'll bet you $100 you'll cancel your "gotomeeting".

DEFINITELY DO THE RESEARCH!!!!!!
handyhands is offline  
The Following User Says Thank You to handyhands For This Useful Post:
bfitz (08-29-2010)
Old 08-17-2010, 10:21 AM   #17
Pro
 
ryanjm's Avatar
 
Trade: General Building Contractor
Join Date: Mar 2009
Location: Cleveland, OH
Posts: 120
Rewards Points: 75

Re: Pay Per Click Stories Good And Bad?


Quote:
Originally Posted by ewingpainting View Post
Can you get refunds on clicks? I click on my competitors every time I see theirs. Do they get charged for my clicks? I don't click after click, just occasionally.
I wonder about that sometimes. Especially with dynamic IP addresses, I'll bet I pay for quite a bit in worthless clicks. But the cost analysis remains the same: What is my ROI? Still worth it imo, until you can get SEO'd to the front page.
__________________
Cleveland Home Builders
ryanjm is offline  
Old 08-18-2010, 12:16 PM   #18
www.magicpoolservices.com
 
MagicPoolSvcs's Avatar
 
Trade: Pool Service
Join Date: Sep 2009
Location: Orlando. FL
Posts: 831
Rewards Points: 502

Re: Pay Per Click Stories Good And Bad?


We running a Campagin until Friday.
I will tell you what the response rate is.
MagicPoolSvcs is offline  
Old 08-18-2010, 02:15 PM   #19
Pro
 
DarrenSlaughter's Avatar
 
Trade: Website Design & Social Media for Contractors
Join Date: Jul 2010
Location: Philadelphia
Posts: 301
Rewards Points: 250

Re: Pay Per Click Stories Good And Bad?


Quote:
Originally Posted by ryanjm View Post
I wonder about that sometimes. Especially with dynamic IP addresses, I'll bet I pay for quite a bit in worthless clicks. But the cost analysis remains the same: What is my ROI? Still worth it imo, until you can get SEO'd to the front page.
You can but you have to be spending some serious coin. You have to also agree NOT to talk about the topic of "click fraud" as Google will tell you it is less than 1/10th of 1% of all clicks. But, they have shareholders to report to, and unless you use a service to monitor click fraud proving it is almost impossible.
__________________
Darren
DarrenSlaughter is offline  
Old 08-18-2010, 04:22 PM   #20
Average Joe
 
Heritage's Avatar
 
Trade: Design/Build
Join Date: Mar 2007
Location: Toronto
Posts: 1,209
Rewards Points: 524

Re: Pay Per Click Stories Good And Bad?


I had a campaign going for about 3 months.

I dumped around $500/month on it.

RESULT?

Maybe 20 phone calls from "SEO"/Web guys claiming they saw my ad & want to get me 1st page organic.

Nice...click on my ad, make me pay $2.00...for the privelege of being spammed/telemarketed. Nice.

A few other people selling their services.

Probably around 15 inquiries. 0 sold jobs. Just tire kickers kicking tires cuz that's what a tire kickin tire kicker does!

Tire kickers...spammers/telemarketers & click fraudsters...Thank you No thank you. $1500...learned my lesson. Can't say I never tried it...you only live once

Put my money into SEO, now I'm 1st pg. ORGANIC up in this muhuhugga!

Advertisement

__________________
Toronto General Contractor
The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.
-Zig Ziglar
Heritage is offline  
The Following User Says Thank You to Heritage For This Useful Post:
Walker1 (08-18-2010)


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for
PROFESSIONAL CONTRACTORS ONLY!

At DrywallTalk.com we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created www.DIYChatroom.com DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?