Online Phonebook Vs Print User Stats Help?

the_turd_man

Hi I keep seeing people say online phonebooks are used 7-1 over print.
How true is this? Thats what superpages told me and I take sales peoples words with a grain of salt. Hate to be a scheptic. But I would like some real peoples opinion not sales reps for the phone book.
I can say I see many people with regular yellow page books all the time. I run a service business and a google search in my area and yahoo reveals I have the very first spot. Also all major online yellow pages searching my area the highest ranking yp companies in my catagory I have the very first spot out of 10 pages of competitors.
So its not a question of placement since im #1 I have recieved only 2 phone calls off my online advertising last week.? Is it because its online hype? Dead of wintertime with snow? or people dont use online phonebooks for service companies? It dont compute! print yp have always made the calls for me and the bread and butter jobs. Whats your experiences? Thank you Turd

Ed the Roofer

Last year, I received 323 call in leads from my YP ads. Now I dan't pay for any YP online ad, but there are at least a small to medium amount that state they got my name from the online YP.. I guess the YP does a reciprocal ad for the book suscribers.

Ed