New Flyer Design.

Merbs

Hey everyone. Here is my new flyer design by Keith at KBK Graphx. Most of the text if from my web site and the TV promo was my idea just to do something different than a discount. Let me know what you think so I can make some changes if needed. Thanks in advance. For some reason when I attached this file it is a little blurry.

Attached Thumbnails

 

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Kitchen Design and Remodeling in Boston
Bathroom Design and Remodeling in Boston
Finished Basement Design and Remodeling in Boston

Heritage

I love it, exactly what a flyer should be

Very effective!

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Toronto General Contractor-Renovation Blog-Contractor on Facebook-Renovation on twitter-Contractor Youtube

rbsremodeling

The seal in the corner makes it look light one of those cheap late night tv only specials. Can't explain it.

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Merbs

Why did you point that out? Now I can't stop looking at it!!

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Kitchen Design and Remodeling in Boston
Bathroom Design and Remodeling in Boston
Finished Basement Design and Remodeling in Boston

Heritage

It's a flyer, not a corporate brochure. It catches the eye, it does what a flyer should.

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Toronto General Contractor-Renovation Blog-Contractor on Facebook-Renovation on twitter-Contractor Youtube

rbsremodeling

It dices, slice, and for 19.99 it will remodel

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Ed the Roofer

Where is the pitch man?

You know, the slap chopper guy?

"You'll Love My Nuts"



Seriously, the TV's caught my eye so much with there images, that I felt like grabbing for my remote control.

It gets the attention and has a decent sounding offer and is done up very professionally. I disagree about the emblem in the corner. It fits.

The ONLY thing it is missing, is an immediate call to action, NOW. Such as Offer Expires By such and such date.....

Ed

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Home Services

First off... full disclosure, In my previous life I was in the direct mail advertising business.

The overall look of the ad is good, but, you have about 1.5 seconds to catch the consumers attention. If you just "glance" at this flyer it looks like an ad from Best Buy or Circuit City.

I would suggest that the TV's on the left were smaller & your "before & afters" on the right were larger. In other words, somehow make it more obvious that you are a remodeling company. You might consider adding some graphics of tools in the footer of the ad.

Next, (upper right starburst), if you change the starbust to a circle or slight oval & tilt it to "1:00" clockwise (and tilt the text the same way), it will get rid of the "as seen on TV - Home Shopping Network" look. All of the ad text is vertical - the "offer" will pop better if it is tilted.

Just my humble opinion...hope this helps.

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nlgutters

The heading really bothers me I dont like it. I had to read it 3 times to get it.

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Merbs

Thanks for all the input on the flyer design. I am making a couple of changes before I get it printed. We'll see how it works when I do a test run in April.

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Kitchen Design and Remodeling in Boston
Bathroom Design and Remodeling in Boston
Finished Basement Design and Remodeling in Boston

Tiger

I had to read the header a couple times to get it too, but I like the concept.

You didn't ask, but on your kitchen site...I'd lose the three top pictures. Why advertise the destruction phase?

Mike(VA)

First thing I noticed was the word TV at the top, saw the seal, then saw the tv's on the left. I tossed it in the trash because I don't need a tv. By the time I lost interest, I MAY have figured out that it was for remodeling. Too late then.

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karunnt

Perfect!

It is supposed to catch your attention and make you read it. It is not to be framed and hung over the fireplace.

handyhands

The "TV Beautiful" thing throws me off,...may be inclined that it's an add to sell plasmas/ lcd's.

It is very eye-catching,....but you do want readers to understand your a remodeler, and not a wholesale tv liquidation company.

Again, just my thoughts...but keith at kbk graphix does indeed do some nice stuff.

-Good Luck

AboveAndBeyond

for the record, shamwow vince was just arrested in florida for repeatedly punching a hooker in the face, true story: http://www.thesmokinggun.com/archive...7092sham1.html

back to the flyer, looks good but very gimmicky. the high end pictures are great but i wonder if the tv thing would draw a customer who was looking for that type of work. catchy flyer though.

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Above & Beyond Remodeling LLC - http://www.aboveandbeyondct.com

willworkforbeer

Darn it, I've read it six times and still dont get it.

lawndart

That ad at first glance looks like you sell TV's or install them.

IMO you need to change the header a bit. How about a header that says:

Picture your home in High Definition.

Also I would take out the TV in the header and add something more construction related. Maybe you could move the free TV offer to the bottom.

Ed the Roofer

If LawnDart says to make those changes, listen to him.

He has one of the best, if not The Best eye for flyer and logo details that I have observed on this site.

Ed

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fez-head

It seems like a fresh idea to me Merbs and overall I like it.

I am never satisfied with my own marketing and continualy pick it apart also.


How about showing us some of your work?

thanks

jesse

MEL

I suggest you experiment with a couple more headlines, forget about the play on words.

If you decide to stick with “TV Beautiful” thing I would get rid of the red seal in the corner so that you can see more of the picture on the TV.

Think about that headline. If you asked that question to a prospect on the phone what would go through their mind?

They probably would not know how to respond.

For marketing to work you have to connect with the conversation that is already going on in the mind of your prospect.

They may not care if their home is TV beautiful or not. Does having a home that’s “TV beautiful” motivate prospects to invest a large amount of money in their home?

I think the TV offer is better than a discount and placing your offer in the headline can be effective but only if the offer is perceived as valuable by the prospect.

In this case I’m not sure if it’s the road you want to go down. It could back fire.

The size of the investment required for the type of jobs you are doing may make the value of the TV trivial. I’m not saying you should ditch the TV offer only that you may not want to make it the focal point of the flyer.

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MEL