Need Advice On Zero Budget Web Presence.

 
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Old 01-20-2018, 08:28 PM   #41
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Re: Need Advice On Zero Budget Web Presence.


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Links offer a tremendous opportunity for Marketing Authority. A "trick" the lead generation companies do is hand out awards like candy, knowing full well the contractors will be in a rush to place them on their home page to then link to the Lead Generation Site. The reason you do not want to do this is
1) It is hard enough for contractors to establish authority, and there is absolutely no reason to say help them become more powerful than yourself when it comes to marketing your company (and your competition).
2) Most contractors do not value the Home Page Linking, and the Lead Generation companies know this, but they would never give you a link from their home page to you.
3) And if you must put the badge(s) on your website then keep them there, but take away the link so you are just promoting the cosmetics while not helping others.
Exactly go into the code and no follow it.
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Old 01-21-2018, 01:08 PM   #42
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Re: Need Advice On Zero Budget Web Presence.


Quote:
Originally Posted by MOTB View Post
Links offer a tremendous opportunity for Marketing Authority. A "trick" the lead generation companies do is hand out awards like candy, knowing full well the contractors will be in a rush to place them on their home page to then link to the Lead Generation Site. The reason you do not want to do this is
1) It is hard enough for contractors to establish authority, and there is absolutely no reason to say help them become more powerful than yourself when it comes to marketing your company (and your competition).
2) Most contractors do not value the Home Page Linking, and the Lead Generation companies know this, but they would never give you a link from their home page to you.
3) And if you must put the badge(s) on your website then keep them there, but take away the link so you are just promoting the cosmetics while not helping others.
I get all of the above, Brian. And, Iím all good with you continuing to push the education side of this to your audience (contractors). I'm listening, But as of the moment, they have all the ďlinking JuiceĒ they need Ė even if I donít participate (we have the logo in the footer Ė no link).

But, it is because they have so much ďauthorityĒ (whether I link on my Home Page or not) that I believe we would be stupid not to be there. You and I have talked, and you know that 1 out of every 3 of my leads comes from Houzz. I canít see taking my ball (my pictures) and just going home because I donít want to play (link) with them.



Quote:
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If its working for him its at a percentage that his own property would deliver for him. These places like houze deliver authorty to my website, not the other way.

Houze is good though,(for some like high end GC's) but initial marketing $ should be your own property first.
JBM, your argument makes perfect sense unless you really look at what he said. Heís getting 8 Ė 10 qualified leads a year from Houzz, and (the most important part) he pays nothing (except his time) for them. Also, he has no website.

Iíve found his claim of 150 Ė 200 leads a year hard to fathom for an unpaid listing. But I hear it from others as well. Iím certainly paying attention Ė I only need a couple ďqualifiedĒ leads a year to make my nut. If I can do it for free (time excluded), Iím all in.

Hell, Iíd link to Satan, ISIS, the Sierra Club or the Democrat Party if it could deliver two new clients a year.

Note: I hope you know the last sentence was a joke. I wouldnít link to any of those four if my next meal counted on it. But I donít see Houzz being anywhere close to a radical organization.
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Old 01-21-2018, 02:06 PM   #43
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Re: Need Advice On Zero Budget Web Presence.


Yeah a viable source is a viable source for sure, I just think there are better ways, doesn’t mean anyone has to break up with hOUZZ at all, but you might be missing out on an unknown resource, that also ends up being pretty cheap, considering
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Old 01-21-2018, 03:23 PM   #44
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Re: Need Advice On Zero Budget Web Presence.


Hey DaVinci, do you have a paid add with Houzz to get those leads? I'd like to leverage my Houzz page, so far I've only had one inquiry in the last year and a half. I have some nice photos and reviews up there.
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Old 01-22-2018, 08:31 AM   #45
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Re: Need Advice On Zero Budget Web Presence.


Joe, Iíve had a paid ad for about four or five years now (I was a beta tester for the PRO program). Over those years I have cut back on areas and services each year. My Pro program expires in March and I will not be renewing. Thereís a lot of reasons we wonít be renewing that I wonít go into here, but letís just say the PRO program is quite a bit different today than when we first started.

There are several companies on Houzz (including Home Reborn) that have had a lot of success without the paid program. Iíll be trying to mimic their behavior in an attempt to keep Houzz as a viable lead generator Ė just without paying for it.
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Old 01-22-2018, 06:41 PM   #46
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Re: Need Advice On Zero Budget Web Presence.


One key thing is for any pictures you take and post take the min good light take lots of your work different angles with a decent camera.

When you name them no matter what the site you put them on do not use the default name that your camera uses. Example of your have a picture of a deck name it
Deck-Kamloops-company-name.jpg New-deck-Kamloops-company-name.jpg etc This will help you with your SEO. The hyphen between the words is key to seo and google image indexing.

There is a lot more to getting a facebook website out there and there is a lot of info online to help you get it going but it takes a lot of time and you need to be paid for that time.

If you go for a website there a lots of small web developers that put together a basic website together for a couple hundred bucks. I use Dreamweaver and it has hundreds of free templates that can be used and edited with some reading and you can edit a page by editing a view that looks like you finished product or get into the nuts of bolts and edit the html line by line.

The same thing for webpages that applies to pictures use decks-Kamloops-companyname.html and fill that page with all the word that you would use for decks and areas of Kamloops decks-lower-sahli-companyname.html would be the exact same as the Kamloops deck page but always reference lower sahil do the same for the next area Kamloops-west-end-decks.html and so on and so on.

I did this for my site you look up
handyman truro
handyman debert
handyman onlsow
and my site will pop up first or near the top but I only did my seo once 3 years ago and never worked on it again. If I tued it up some I would be able to make every search be number one.



If your going to get a free template website make sure you can use your own domain name and do you own SEO some free sites add in a WIZ to your domain then if you decide to get a real site you may not be able to take it with you. And some free sites want to charge you to add in the SEO meta tags for a lot of coin when with a little work you can do it yourself. If you lose your domain name you lose all the work in relation to getting it out to the public and every link will have to be change if its even possible.
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Old 01-23-2018, 04:46 PM   #47
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Re: Need Advice On Zero Budget Web Presence.


Say Paul, could you give me some pointers on how to mimic their behavior??

Here's my page, could you take a look at it?
https://www.houzz.com/pro/woodsshop/__public

last couple of weeks I've been getting nice reviews, and putting up some projects. I've named the project pages and most of the images for SEO. When uploading the images did I see something about tags? I don't know much about tags.

I think Houzz is a good thing and I'd really like to optimize the page!
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Old 01-23-2018, 06:07 PM   #48
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Re: Need Advice On Zero Budget Web Presence.


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Say Paul, could you give me some pointers on how to mimic their behavior??

Here's my page, could you take a look at it?
https://www.houzz.com/pro/woodsshop/__public

last couple of weeks I've been getting nice reviews, and putting up some projects. I've named the project pages and most of the images for SEO. When uploading the images did I see something about tags? I don't know much about tags.

I think Houzz is a good thing and I'd really like to optimize the page!
Joe,

Giving you any pointers is difficult to do seeing that Iím just learning myself. There seems to be an algorithm used that we just guess at. If you spend some time in the Pro to Pro area, there are some threads going that discuss how to elevate your profile. You might want to PM JBH here or heís Home Reborn on Houzz. Johnís one of the ones that seems to have found a sweet spot in Houzzís system.

I also canít help much because I donít have access to what you have behind the curtain. We were advised to make sure we completed all the information for each picture in each project (category, style, location and as many keywords as will fit, budget, etc.).

JBH also spends some time answering questions on the Advice forums (Activity). He has a natural attraction due to his use of IKEA cabinets is some of his projects. There seems to be a lot of questions on IKEA cabinets as well as a lot of searches which get delivered to his page.

Iíll let you know if I find the golden key to their algorithm.

Paul
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Old 01-23-2018, 07:06 PM   #49
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Re: Need Advice On Zero Budget Web Presence.


Where is the pro to pro? Is that the same as Advice forums (Activity)?
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Old 01-23-2018, 07:13 PM   #50
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Re: Need Advice On Zero Budget Web Presence.


It's a subcategory of Advice. Limited to Pros.
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Old 01-24-2018, 08:43 PM   #51
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Re: Need Advice On Zero Budget Web Presence.


By coincidence, the local HBA had a seminar on online marketing today, and I was sent to it. Gleaned a bit of useful info... Basic stuff that you all already know.
But, here's the good news... I was able to explain to the boss that the free platforms aren't going to give him the same online presence as a developed website.. So one of my jobs tomorrow is to contact the developer that was present at the seminar, and begin to discuss a website for the company.
I am, of course, going to take all of the other advice offered here as well... And perhaps we can have a measure of online success within the next few months

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